{"id":9200,"date":"2022-02-03T01:03:10","date_gmt":"2022-02-03T01:03:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/facebook-rebuilding-ad-platform-due-to-app-tracking-transparency-data-laws\/"},"modified":"2022-02-03T01:03:10","modified_gmt":"2022-02-03T01:03:10","slug":"facebook-rebuilding-ad-platform-due-to-app-tracking-transparency-data-laws","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/facebook-rebuilding-ad-platform-due-to-app-tracking-transparency-data-laws\/","title":{"rendered":"Facebook rebuilding ad platform due to App Tracking Transparency, data laws"},"content":{"rendered":"

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Meta will rebuild Facebook’s ad infrastructure to ensure it can still deliver “high-quality personalized ads” after the implementation of new data regulations and Apple privacy features. <\/p>\n

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CEO Mark Zuckerberg made the announcement on Wednesday during the company’s Q4 2021 earnings report. During the call, Zuckerberg specifically called out<\/a> “Apple’s iOS changes,” which is referring to the company’s App Tracking Transparency feature<\/a>. <\/p>\n<\/div>\n

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In addition to ATT, which has had a major effect<\/a> on social media advertising revenue, Zuckerberg also named new data protection regulations in the European Union. The result, he said, is a “clear trend where less data is available.” <\/p>\n<\/div>\n

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“But people still want to see relevant ads, and businesses still want to reach the right customers,” Zuckerberg added. “So we’re rebuilding a lot of our ads infrastructure so we can continue to grow and deliver high-quality personalized ads.” <\/p>\n<\/div>\n

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Zuckerberg’s comments came after Facebook reported a drop in monthly active users and revenue that came in barely above expectations. After the company’s earnings report, Facebook shares plunged more than 20% in trading Wednesday. <\/p>\n<\/div>\n

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Apple’s ATT feature prohibits iOS apps from tracking users across other websites and data. Facebook and other ad-reliant companies have taken a major revenue hit<\/a> from the feature. <\/p>\n<\/div>\n

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A report from December 2021, however, suggests that companies like Facebook and Snap were using loopholes<\/a> to bypass ATT and collect data on users.<\/p>\n<\/div>\n<\/div>\n