{"id":91553,"date":"2025-08-27T07:27:40","date_gmt":"2025-08-27T07:27:40","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/27\/real-talk-from-a-serial-founder\/"},"modified":"2025-08-27T07:28:53","modified_gmt":"2025-08-27T07:28:53","slug":"real-talk-from-a-serial-founder","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/27\/real-talk-from-a-serial-founder\/","title":{"rendered":"Real talk from a serial founder"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p><strong>There are some classes you solely study when life hits you laborious.<\/strong> This week\u2019s grasp stared down the lack of his enterprise \u2014<\/p>\n<p><!--more--><\/p>\n<p>\u201cAll of This autumn was the largest punch within the face for me that yr. It was essentially the most careworn I\u2019ve ever been in my life.\u201d<\/p>\n<p>\u2014 and got here out the opposite facet with a six-figure company. Right this moment, he shares the sort of vulnerability and actual speak you hardly ever get from entrepreneurs.<\/p>\n<p>And his recommendation simply would possibly provide help to duck a punch.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-bcbe2652-03f9-49fe-b517-acedc47b6f27\"><span class=\"hs-cta-node hs-cta-bcbe2652-03f9-49fe-b517-acedc47b6f27\" id=\"hs-cta-bcbe2652-03f9-49fe-b517-acedc47b6f27\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/bcbe2652-03f9-49fe-b517-acedc47b6f27\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bcbe2652-03f9-49fe-b517-acedc47b6f27\" style=\"border-width:0px;\" height=\"58\" width=\"431\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/bcbe2652-03f9-49fe-b517-acedc47b6f27.png\" alt=\"Click Here to Subscribe to Masters in Marketing\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<hr\/>\n<h2><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-blog.webp?width=560&amp;height=560&amp;name=ryan-atkinson-mim-blog.webp\" width=\"560\" height=\"560\" loading=\"lazy\" alt=\"Ryan Atkinson, a man with glasses in front of a microphone\" style=\"height: auto; max-width: 100%; width: 560px; margin-left: auto; margin-right: auto; display: block;\" data-srcset=\"https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-blog.webp?width=280&amp;height=280&amp;name=ryan-atkinson-mim-blog.webp 280w, https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-blog.webp?width=560&amp;height=560&amp;name=ryan-atkinson-mim-blog.webp 560w, https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-blog.webp?width=840&amp;height=840&amp;name=ryan-atkinson-mim-blog.webp 840w, https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-blog.webp?width=1120&amp;height=1120&amp;name=ryan-atkinson-mim-blog.webp 1120w, https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-blog.webp?width=1400&amp;height=1400&amp;name=ryan-atkinson-mim-blog.webp 1400w, https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-blog.webp?width=1680&amp;height=1680&amp;name=ryan-atkinson-mim-blog.webp 1680w\" data-sizes=\"auto, (max-width: 560px) 100vw, 560px\"\/>Ryan Atkinson<\/h2>\n<h3>Founder and CEO at <a href=\"https:\/\/www.spacebarvisuals.com\/different-types-of-videos\">Spacebar Visuals<\/a>; Host of <em>The UpFlip Podcast<\/em><\/h3>\n<ul>\n<ul>\n<li aria-level=\"1\"><strong>Enjoyable reality:<\/strong> In enterprise college, Ryan acquired the bottom grade in a category known as Founders Membership. He went on to develop his personal six-figure enterprise.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>Declare to fame: <\/strong>Named to Austin\u2019s 25 Underneath 25 and the Tippie Younger Alumni Board. His podcast about entrepreneurship has hit over 2 million downloads.<\/li>\n<\/ul>\n<hr\/>\n<h2>Lesson 1: Don\u2019t simply develop to develop.<\/h2>\n<p>In case you imagine the hustle-culture hype that thrives on LinkedIn, the one method to get forward is to eat and breathe the grind, proper? I\u2019d say \u201ceat, sleep, and breathe,\u201d however the grind by no means sleeps.<\/p>\n<p>\u201cI assumed once I [created] Spacebar, I wished to develop as a lot as doable, rent as a lot as doable,\u201d Ryan Atkinson says. And his enterprise <em>did<\/em> develop \u2014 second solely to his stress ranges.<\/p>\n<p>\u201cThat is in all probability TMI, however I had canker sores from stress. I couldn\u2019t even take heed to music, as a result of music would make me anxious,\u201d he confesses.<\/p>\n<p>Atkinson reached a degree the place he needed to reevaluate each his enterprise and life objectives and think about what he was rising towards. (One thing that many entrepreneurs received\u2019t admit.) His recommendation to you solopreneurs, startup founders, and small enterprise house owners?<\/p>\n<p>\u201c<strong>The aim remains to be development, however it\u2019s not development in any respect prices.<\/strong> Develop to rent accurately. Develop profitably. Develop mindfully.\u201d<img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-mindfully.webp?width=650&amp;height=433&amp;name=ryan-atkinson-mim-mindfully.webp\" width=\"650\" height=\"433\" loading=\"lazy\" alt=\"&quot;The goal is still growth, but it's not growth at all costs. Grow mindfully.&quot;\" style=\"height: auto; max-width: 100%; width: 650px; margin-left: auto; margin-right: auto; display: block;\" data-srcset=\"https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-mindfully.webp?width=325&amp;height=217&amp;name=ryan-atkinson-mim-mindfully.webp 325w, https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-mindfully.webp?width=650&amp;height=433&amp;name=ryan-atkinson-mim-mindfully.webp 650w, https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-mindfully.webp?width=975&amp;height=650&amp;name=ryan-atkinson-mim-mindfully.webp 975w, https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-mindfully.webp?width=1300&amp;height=866&amp;name=ryan-atkinson-mim-mindfully.webp 1300w, https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-mindfully.webp?width=1625&amp;height=1083&amp;name=ryan-atkinson-mim-mindfully.webp 1625w, https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/ryan-atkinson-mim-mindfully.webp?width=1950&amp;height=1299&amp;name=ryan-atkinson-mim-mindfully.webp 1950w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\"\/><\/p>\n<h2>Lesson 2: It\u2019s okay to start out low-cost.<\/h2>\n<p>Video is now not a nice-to-have for entrepreneurs, however that doesn\u2019t imply you must drop half your internet value making the following Marvel film.<\/p>\n<p>\u201cAs an instance you are a startup firm, the place you will have a restricted funds. You may&#8217;t spend 20 grand on a video. <strong>Actually, Upwork is a superb place to get began.<\/strong>\u201d<\/p>\n<p>I took a sip of my tea simply so I might do a spit-take. The answer <strong><em>isn\u2019t <\/em><\/strong>to put in writing a examine to his video company?<\/p>\n<p>\u201cIt doesn\u2019t need to be Spacebar,\u201d Atkinson laughs. \u201cHowever you&#8217;ll be able to\u2019t do an iPhone sort of video if you wish to make  first impression on prospects.\u201d<\/p>\n<p>\u201cIn case you\u2019re a startup marketer, you will have 1,000 issues it&#8217;s worthwhile to be doing. You may have reporting. You may have campaigns. You may have e mail advertising. And video just isn&#8217;t simple to get proper. So, go to Upwork, discover somebody that may do it for $500, $900.\u201d<\/p>\n<p>To be clear, he\u2019s not speaking about dropping that money on run-of-the-mill TikTok posts. That is about investing in movies that meet your viewers at key steps on their purchaser\u2019s journey.<\/p>\n<p>\u201cYou wish to have a top-of-funnel explainer video as a result of individuals must know who you&#8217;re. You desire a model overview video. And also you desire a product demo that brings your product to life. <strong>In case you might solely do three belongings with video, do these.<\/strong>\u201d<\/p>\n<p>Atkinson went on to interrupt down precise suggestions for every of these movies, however since I couldn\u2019t squeeze \u2019em into one e-newsletter, I\u2019ve linked an extended information down beneath.<\/p>\n<h2>Lesson 3: Podcast for a distinct objective.<\/h2>\n<p>As a fractional podcast host, Atkinson has helped launch extra podcasts than most individuals have consumed. So I requested him the important thing to getting a profitable present up and operating.<\/p>\n<p>\u201cRising a podcast is extremely laborious. It\u2019s nearly unimaginable to do it independently now,\u201d he admits. \u201c<strong>I like podcasting a lot, however the extra I get into it, the extra I\u2019m realizing it actually is pay-to-play.<\/strong>\u201d<\/p>\n<p>Atkinson explains that except you&#8217;ll be able to pay for broad distribution, or except you\u2019ve acquired a ready-made viewers \u2014 say on LinkedIn or in a e-newsletter \u2014 it\u2019s unlikely you\u2019ll develop to a degree the place monetizing your podcast is well worth the time you place in it.<\/p>\n<p>However even in the event you\u2019re by no means a prime 100 podcast in your area of interest, there are different causes to do it.<\/p>\n<p>\u201cPodcasts may be reused as a weblog put up, e mail, [or] for website positioning.\u201d To not point out repurposed for YouTube, TikTok, Instagram, and LinkedIn. So even when the podcast itself is sluggish to realize traction, the trouble pays out in cross-functional content material.<\/p>\n<p>And your present may even be an icebreaker for these hard-to-reach shoppers:<\/p>\n<p>\u201cWe use it generally to allow us to speak with prospects and get launched to them. Attain out to your [ideal customer profile] like, \u2018Hey, you wish to be a visitor on our podcast?\u2019\u201d<\/p>\n<p>When you interview them, it opens the door to additional collaboration and dialog.<\/p>\n<p>Simply \u201cdon\u2019t assume you\u2019ll be a prime 50, even prime 100 podcast in two weeks.\u201d<\/p>\n<hr\/>\n<h2>Lingering Questions<\/h2>\n<h3>This Week\u2019s Query<\/h3>\n<p>\u201cWhat sparks pleasure for you?\u201d <span style=\"font-weight: bold;\">\u2014 Jayde Powell, Founder and head of artistic, The Em Sprint Co.<\/span><\/p>\n<h3>This Week\u2019s Reply<\/h3>\n<p><span style=\"font-weight: bold;\">Atkinson says:<\/span> \u201cProfessionally, whenever you take a guess on one thing and it really works.<\/p>\n<p>Personally, being with household, pals, understanding, and studying books.\u201d<\/p>\n<h3>Subsequent Week\u2019s Query<\/h3>\n<p>Atkinson asks: \u201c<span style=\"font-weight: bold;\">In case you might solely spend money on one device to assist your organization develop for the following three years, what device would it not be?<\/span>\u201d<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e1f0958d-1b15-418e-b4db-45ee531f71af\"><span class=\"hs-cta-node hs-cta-e1f0958d-1b15-418e-b4db-45ee531f71af\" id=\"hs-cta-e1f0958d-1b15-418e-b4db-45ee531f71af\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/e1f0958d-1b15-418e-b4db-45ee531f71af\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-e1f0958d-1b15-418e-b4db-45ee531f71af\" style=\"border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" height=\"613\" width=\"1920\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/e1f0958d-1b15-418e-b4db-45ee531f71af.png\" alt=\"Click Here to Subscribe to Masters in Marketing\" align=\"middle\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/dont-just-grow-to-grow-real-talk-from-a-serial-founder\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are some classes you solely study when life hits you laborious. This week\u2019s grasp stared down the lack of his enterprise \u2014<\/p>\n","protected":false},"author":1,"featured_media":91554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-91553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real talk from a serial founder - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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