{"id":9136,"date":"2022-02-02T22:03:06","date_gmt":"2022-02-02T22:03:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/top-25-indian-digital-marketing-case-studies\/"},"modified":"2022-02-02T22:03:06","modified_gmt":"2022-02-02T22:03:06","slug":"top-25-indian-digital-marketing-case-studies","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/top-25-indian-digital-marketing-case-studies\/","title":{"rendered":"Top 25 Indian Digital Marketing Case Studies"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Before sharing the list of top Indian <a href=\"https:\/\/digiperform.com\/digital-marketing-course-in-noida\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing<\/a> case studies, we would like to ask a few questions to our readers; especially to wannabe marketers who have landed on this page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you ever wondered how the marketers of top-notch companies manage to create amazing online campaigns? How do they gain the \u201cn\u201d number of followers over social media platforms? What kind of strategy do they follow for their business marketing campaigns? Are there any specific rules?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any company whether it\u2019s a small or large scale based would crave online followers for the business. It\u2019s an ideal job of marketers to create such kinds of innovative campaigns that not only draw people\u2019s attention but make them talk about the brands to peers as well. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/digiperform.com\/digital-marketing-guide-marketing-todays-digital-world\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing<\/a> is a creative industry that helps businesses to get in touch with prospects through online mediums. With this advancement and more use of social media, anyone from anywhere can get in touch with the company and share their experiences, proposals, message, services, complaints, etc. just with a click. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, businesses understand the complexity of online platforms and take well advantage of the same to share products &amp; services summed with innovative marketing strategies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, in this post, professional writers from\u00a0<a href=\"https:\/\/smartwritingservice.com\/case-study.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/smartwritingservice.com\/case-study.html&amp;source=gmail&amp;ust=1577272052162000&amp;usg=AFQjCNEfwOK1mQb6v0g4jbW6VWjSCHs4PA\">SmartWritingService \u2013 case study writing service<\/a> will share the list of Top 8 digital marketing case studies that will help you to learn innovative ways. These campaigns are only designed to target the sentiments of the Indian market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here we go!<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"color: #993300;\"><b>Case Study 1: How The Ministry of Food Processing (Govt. of India) spread awareness about World Food India through social media platforms?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2017, the Ministry of Food Processing Industries which is a ministry of the Government of India was looking for various ways to promote and spread awareness about <a href=\"https:\/\/www.youtube.com\/channel\/UCbbMqyuwYelJ2ZJaj340StQ\" target=\"_blank\" rel=\"noopener noreferrer\">World Food India<\/a>.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"World Food India 2017 official\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/S_y6G6OpEoY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The Ministry wanted to promote India as the world\u2019s food factory. They desperately needed a way out where they could interact and raise not only the awareness about the same but to educate Indians on how India is the largest producer of food and food products, suffers from an acute shortage of food. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">India is the fastest-growing economy in the world, yet 40% of its food production is wasted annually. Therefore, the country especially the youth needed an awakening regarding the same and World Food Day was the ideal time to start with it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meantime, The Ministry analyzed that youth is highly approachable on social media platforms, and therefore, they need to look out for innovative digital marketing case studies to reach them out directly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the same, they hired a <a href=\"https:\/\/digiperform.com\/top-100-digital-marketing-agencies-in-india\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing agency<\/a> that designed a creative marketing strategy that talked about food wastage and how to tackle it. The agency targeted the audience with creative posts and engaging campaigns with hashtags.<\/span><\/p>\n<p><a href=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"378\" height=\"378\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1.png 600w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-150x150.png 150w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-300x300.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-129x129.png 129w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-75x75.png 75w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-69x69.png 69w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-50x50.png 50w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1.png\" loading=\"lazy\" data-sizes=\"(max-width: 378px) 100vw, 378px\" class=\"wp-image-18438 aligncenter lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18438 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1.png\" loading=\"lazy\" alt=\"\" width=\"378\" height=\"378\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1.png 600w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-150x150.png 150w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-300x300.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-129x129.png 129w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-75x75.png 75w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-69x69.png 69w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/nowaste-1-50x50.png 50w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\"\/><\/noscript><\/a><\/p>\n<p>\u00a0<\/p>\n<p><b>Results:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4000+ leads generated comprising potential Exhibitors, Investors, Delegates, and other Partners<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3000+ posts created across social media platforms and 4000+ registrations via the website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100+ million impressions through social media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dominated India\u2019s twitter-sphere through 8 successful trending activations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100 times growth in Twitter followers \u2013 from 1400 to 150k during the campaign<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">$20 Billion Worth MoUs signed <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">#ReduceFoodWastage (Impression generated: 51000000 )<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">#NoWasteOnMyPlate (Impression generated: 2,0326,113 )<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">#WarOnFoodWaste ( Impression generated: 47988450 )<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2\/>\n<h2><span style=\"color: #993300;\"><b>Case Study 2: Make My Trip Hashtag Campaign \u00a0#DilHaiHindustani<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.makemytrip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Make My Trip<\/a> is one of the top-notch travel agencies which is also quite popular on social media platforms. This company must be followed by all learners as they keep on introducing creative campaigns and offers especially during festive days. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The online travel company used Independence Day as the major event to target the youth by rewinding the revolutionary efforts for independence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They came up with the \u00a0#DilHaiHindustani which took the odyssey of independence from 1857 to 1947. Mangal Pandey agitation, Jallianwala Bagh massacre, non-cooperation movement, Chandra Sekhar\u2019s Kakori train robbery, and were some people who were featured in it.<\/span><\/p>\n<p><a href=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/make-1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"422\" height=\"306\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/make-1.png 587w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/make-1-300x218.png 300w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/make-1.png\" loading=\"lazy\" data-sizes=\"(max-width: 422px) 100vw, 422px\" class=\" wp-image-18440 aligncenter lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18440 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/make-1.png\" loading=\"lazy\" alt=\"\" width=\"422\" height=\"306\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/make-1.png 587w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/make-1-300x218.png 300w\" sizes=\"auto, (max-width: 422px) 100vw, 422px\"\/><\/noscript><\/a><\/p>\n<h2\/>\n<h2\/>\n<h2><span style=\"color: #993300;\"><b>Case Study 3: Amazon India The Great Indian Freedom Sale<\/b><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to digital marketing campaigns, you can\u2019t ignore e-commerce companies. During the same independence celebration, the top-hole brand Amazon India went for innovative <a href=\"https:\/\/digiperform.com\/digital-marketing-strategies-explode-business-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing strategies<\/a> with goods ads as well as offers and using them wisely on social media. The campaign we have been talking about can set a great example of online marketing campaigns, especially in e-commerce industries. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon India\u2019s The Great Indian Freedom sale organized the contest which involved fun activities and the contestant got the shopping vouchers from the company. The campaign was named <strong>#10KeBaadKarenge<\/strong>, in this, the people push their shopping plans after the 10th of August because of the Amazon sales.<\/span><\/p>\n<p><a href=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/amazon-1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"520\" height=\"260\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/amazon-1.png 880w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/amazon-1-300x150.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/amazon-1-768x384.png 768w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/amazon-1.png\" loading=\"lazy\" data-sizes=\"(max-width: 520px) 100vw, 520px\" class=\"wp-image-18441 aligncenter lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18441 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/amazon-1.png\" loading=\"lazy\" alt=\"\" width=\"520\" height=\"260\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/amazon-1.png 880w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/amazon-1-300x150.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/amazon-1-768x384.png 768w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\"\/><\/noscript><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2\/>\n<h2><span style=\"color: #993300;\"><b>Case Study 4: How KFC India Boosted its Social Media Presence with campaigns like \u2018Design your own bucket\u2019, \u2018Radio KFC RJ Hunt and \u2018Currycature\u2019<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media is the best platform when it comes to boosting your online presence and increasing the sale of products within the country. The same has been well followed by KFC which is a famous global restaurant chain brand. It\u2019s the number one restaurant brand on social media in India. KFC tried many campaigns to increase its <a href=\"https:\/\/digiperform.com\/5-ways-to-use-social-media-to-increase-your-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">online presence on social media platforms<\/a> for brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KFC had launched very famous campaigns like <\/span><b><i>Radio KFC RK Hunt<\/i><\/b><span style=\"font-weight: 400;\">, <\/span><b><i>Design Your Own Bucket campaign,<\/i><\/b><span style=\"font-weight: 400;\"> and <\/span><b><i>Currycature<\/i><\/b><span style=\"font-weight: 400;\"> to target the youth audience by involving mobile apps. These campaigns helped them to develop their brand awareness as well as increased engagement. <\/span><\/p>\n<p><b>How?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When they started <\/span><b><i>Radio KFC RJ Hunt<\/i><\/b><span style=\"font-weight: 400;\"> Campaign, 3000 people from around 30 Indian cities participated in the competition.<\/span><\/p>\n<p><a href=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"402\" height=\"438\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc1.jpg 580w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc1-276x300.jpg 276w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc1.jpg\" loading=\"lazy\" data-sizes=\"(max-width: 402px) 100vw, 402px\" class=\"wp-image-18434 aligncenter lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18434 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc1.jpg\" loading=\"lazy\" alt=\"\" width=\"402\" height=\"438\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc1.jpg 580w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc1-276x300.jpg 276w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\"\/><\/noscript><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It was a social media campaign to promote KFC\u2019s brand in-house radio channel where fans recorded their voices over the internet with the Facebook App and shared their analog radio experience. Especially newcomers wanted to try their hands over this hunt and decided to took part to collaborate with the famous brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, the \u201c<\/span><b><i>Design Your Own Bucket<\/i><\/b><span style=\"font-weight: 400;\">\u201d campaign was another social media marketing strategy where the participants were asked to create their own creative KFC buckets. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost 5500 entries took place in total where the participants came up with their colorful KFC buckets. Additionally, they have also introduced bucket entries with Sachin\u2019s picture on the KFC bucket on the day when he retired. Amazing right!<\/span><\/p>\n<p><a href=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"401\" height=\"393\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest.jpg 520w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest-300x294.jpg 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest-122x120.jpg 122w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest-75x75.jpg 75w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest-69x69.jpg 69w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest-50x50.jpg 50w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest.jpg\" loading=\"lazy\" data-sizes=\"(max-width: 401px) 100vw, 401px\" class=\"wp-image-18435 aligncenter lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18435 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest.jpg\" loading=\"lazy\" alt=\"\" width=\"401\" height=\"393\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest.jpg 520w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest-300x294.jpg 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest-122x120.jpg 122w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest-75x75.jpg 75w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest-69x69.jpg 69w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc-contest-50x50.jpg 50w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\"\/><\/noscript><\/span><\/a><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Another innovative KFC\u2019s campaign was \u201c<\/span><b><i>Currycature<\/i><\/b><span style=\"font-weight: 400;\">\u201d where participants have to choose a character with an ethnic Indian touch and then to upload the pictures. Around 17K Currycatures were made by their fans which gave them a unique experience with the brand.<\/span><\/p>\n<p><a href=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"546\" height=\"307\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc2.jpg 640w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc2-300x169.jpg 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc2-270x153.jpg 270w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc2.jpg\" loading=\"lazy\" data-sizes=\"(max-width: 546px) 100vw, 546px\" class=\" wp-image-18436 aligncenter lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18436 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc2.jpg\" loading=\"lazy\" alt=\"\" width=\"546\" height=\"307\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc2.jpg 640w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc2-300x169.jpg 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/kfc2-270x153.jpg 270w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\"\/><\/noscript><\/a><\/p>\n<p>\u00a0<\/p>\n<p><b>Results:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">KFC was featured by Social Baker as among the top 5 socially devoted brands.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The overall positive engagement of their Facebook page grew from 6.2% to 93.8% which was thrice to the sector average.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">KFC was placed among the five fastest-growing social media brands in India.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2\/>\n<h2><span style=\"color: #993300;\"><b>Case Study 5: Tata Sky\u2019s Campaign \u2013 Transferkar Family<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tata Sky is known as a well-known brand with many digital marketing case studies and you can judge by the name, the <a href=\"https:\/\/www.campaignindia.in\/video\/tata-sky-builds-excitement-for-new-offering-with-the-transferkars\/423422\" target=\"_blank\" rel=\"noopener noreferrer\">campaign was solely targeted on families<\/a>. Obviously, the motto of the campaign was to promote Tata Sky\u2019s product\/services called Tata Sky+ Transfer. This new product is used to transfer the recorded content from TV to mobile or tablets.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"TATA SKY - Meet Kajal from the Transferkar Family\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/gEI8nQD0zRg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Basically, in each family, everyone has their own preferences when it comes to channels. In the families but due to some reason, not everyone watches their favorite shows at the same time. This is very common in Indian families where most of the time TV remote is controlled by the head of the family and others just follow his\/her favorites. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this purpose, the brand came up with an idea and created the out-of-mind family named <\/span><b><i>Transferkars<\/i><\/b><span style=\"font-weight: 400;\">. This product helped family members to transfer their favorite shows on mobiles or tablets and enjoy every bit of it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign was a huge success and got viral through social media and TV commercials. Various kind of family-related content was shared during the campaign with discounted offers to the clients. Basically, their understanding of the potential market made the campaign a huge hit.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2\/>\n<h2><span style=\"color: #993300;\"><b>Case Study 6: Paper Boat\u2019s #FloatABoat campaign on social media<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Paper Boat is a very known Indian brand of traditional beverages known for drinks which you can commonly prepare at home like aam Panna, Gol Gappa ka Pani, Jamun Kala khatta, and kokum. These kinds of flavors are quite common among Indian families but not everyone can prepare them at home. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Paper Boat\u2019s mission states, the purpose of these drinks was to take you back in those memories and float a boot this monsoon. And, the same purpose is very well carried by the team through digital marketing campaigns. They created numerous innovative campaigns that targeted the emotional side of the audience and made them in love with the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However one of Paper Boat\u2019s campaigns was a huge hit among audiences called <\/span><b><i>#FloatABoat<\/i><\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"514\" height=\"292\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-05-at-12.24.11-AM.png 623w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-05-at-12.24.11-AM-300x170.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-05-at-12.24.11-AM-270x153.png 270w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-05-at-12.24.11-AM.png\" loading=\"lazy\" data-sizes=\"(max-width: 514px) 100vw, 514px\" class=\" wp-image-18437 aligncenter lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18437 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-05-at-12.24.11-AM.png\" loading=\"lazy\" alt=\"\" width=\"514\" height=\"292\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-05-at-12.24.11-AM.png 623w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-05-at-12.24.11-AM-300x170.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-05-at-12.24.11-AM-270x153.png 270w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\"\/><\/noscript><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can get the idea by the name, the company asked people to make a paper boat like they used to make in childhood days and share it on social media by using the hashtag along with the title of the campaign i.e. <\/span><b>#FloatABoat,<\/b><span style=\"font-weight: 400;\"> and following their social media pages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another purpose reviled by the brand is that if someone shared this on any social media, Paper Boat will donate Rs.20 for children\u2019s education. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The purpose behind the campaign touched million of hearts and it was a big success that caused timelines to be jammed with paper boats. You can analyze now how many followers Paper Boat got during the campaign. <\/span><\/p>\n<h2\/>\n<h2><b><span style=\"color: #993300;\">Case Study 7: Nivea India\u2019s \u2018Mom\u2019s Touch<\/span> <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This campaign was dedicated to all the extraordinary and selfless mothers designed especially on Mother\u2019s Day. Nivea\u2019s Mom\u2019s Touch campaign talked about some extraordinary, selfless stories of the mother from all over the country.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"NIVEA Mom\u2019s Touch- Stories of Extraordinary Mothers and Extraordinary Care\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/Q0iSn2alwc8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The brand asked the audience to share the selfless moment of their mothers by sharing this video over social media platforms. Their marketing strategy also had a beautiful objective to gain viewership. The brand made a promise that by sharing this video on social media the donation from the brand was done for the girls.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2\/>\n<h2><b><span style=\"color: #993300;\">Case Study 8: KKR \u2013 IPL Team\u2019s Digital Marketing Strategy.<\/span> <\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Not even the IPL team could stay far away from the digital world. Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League (IPL), a Twenty20 cricket tournament whose co-owner is one of the famous film stars \u2013 \u00a0Shahrukh Khan.<\/span><\/p>\n<p><a href=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Shahrukh-khan-KKR.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"438\" height=\"260\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Shahrukh-khan-KKR.jpg 651w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Shahrukh-khan-KKR-300x178.jpg 300w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Shahrukh-khan-KKR.jpg\" loading=\"lazy\" data-sizes=\"(max-width: 438px) 100vw, 438px\" class=\" wp-image-18447 aligncenter lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18447 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Shahrukh-khan-KKR.jpg\" loading=\"lazy\" alt=\"\" width=\"438\" height=\"260\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Shahrukh-khan-KKR.jpg 651w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Shahrukh-khan-KKR-300x178.jpg 300w\" sizes=\"auto, (max-width: 438px) 100vw, 438px\"\/><\/noscript><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">KKR team has the most engagement with its fans and followers due to its digital marketing case studies. \u00a0During the initial days, KKR showed keen interest to gain followers over the internet and worked on various objectives like how to increase brand awareness of KKR irrespective of Shahrukh Khan, how to stay tuned and connected with the fans, and how to keep them updated with the latest news &amp; updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For engagement, first, they decided to create a video blog dedicated only to KKR fans named \u201c<\/span><a href=\"https:\/\/www.youtube.com\/user\/kkrofficial\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Inside KKR<\/b><\/a><span style=\"font-weight: 400;\">\u201d where fans can get through their news and their favorite players easily. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, they had a website blog and an official mobile app that kept fans engaged and updated with the latest news about the team. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They paid special attention to social media platforms as well as The digital marketing team at KKR has also organized a live screen Facebook chat at Facebook HQ in Hyderabad. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Players of KKR had queued sessions on Twitter with their fans and run a special \u201cCheer for KKR campaign\u201d. This is for the time that any sports team followed a digital idea. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Results of the campaign:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Facebook page of KKR has 15 M likes during the campaign, the highest of all the other IPL teams.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On Twitter, KKR is the most engaging IPL team.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">KKR became the most followed IPL team on Instagram with more than 466K followers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has also gained traffic to its Pinterest page and Google Plus profile.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customized &amp; personalized videos shared on social media platforms by fans led them a chance to receive a valuable acknowledgment by the team players which has turned to 10 million cricket followers which impacted on and off to the KKR team.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 9: Cadbury\u2019s Dairy Milk Team Digital Marketing Strategy<\/span><\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Cadbury digital marketing ccase studies\" width=\"578\" height=\"578\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE.png 526w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-300x300.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-150x150.png 150w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-120x120.png 120w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-129x129.png 129w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-75x75.png 75w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-69x69.png 69w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-50x50.png 50w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-96x96.png 96w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE.png\" loading=\"lazy\" data-sizes=\"(max-width: 578px) 100vw, 578px\" class=\" wp-image-30209 aligncenter lazyload\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-30209 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE.png\" loading=\"lazy\" alt=\"Cadbury digital marketing ccase studies\" width=\"578\" height=\"578\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE.png 526w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-300x300.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-150x150.png 150w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-120x120.png 120w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-129x129.png 129w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-75x75.png 75w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-69x69.png 69w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-50x50.png 50w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/FD815E20390E49289EC95EC2CD0B2DFE-96x96.png 96w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\"\/><\/noscript><\/p>\n<p>The case study will give a brief on the <a href=\"https:\/\/www.firstpost.com\/blogs\/business-blogs\/a-cupid-thing-to-do-spotify-and-dairy-milk-silk-brought-lovestruck-couples-together-and-how-9984151.html\">strategies of dairy milk silk and Spotify<\/a> releases the mixtapes to advertise it in various forms. How you can send the message of love with the playlists that are personalized for you.<\/p>\n<p>Why they got a need to advertise the dairy milk silk. This Ad was necessary for the couples who were separated by the unseen enemy; Covid 19. The dairy milk and Spotify reach out to GenZ with new strategies.<\/p>\n<p>The strategy was implemented via Spotify. It applies the digital marketing experience for dairy milk silk by using Spotify\u2019s API. The users that are listening to the music have been experiencing the creative content of dairy milk silk Ads and music as well. Leisurely, the users get engagement and allow users to get a special playlist to share the file.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 10: Nilon\u2019s Diwali Campaign Reached Near 2Million Users \u2013 Digital Marketing Strategy<\/span><\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"#SwaadBharePathaake | Diwali 2021 | Isme Pyaar Mila Hai | Nilon&#039;s\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/oYlBqBPxUZo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/newsfallout.com\/country-news\/india\/case-study-how-nilons-diwali-marketing-campaign-reached-almost-about-2-mn-customers-social-samosa\/\">The case study of Nilon\u2019s Diwali Campaign<\/a> reached near 2million users by initiating the Diwali campaign in order to spread the noise-free and positive festival lights. Well, you know that Nilon\u2019s acquire a wide range of quality products that include the food products as well.<\/p>\n<p>Although, the food forms are an integral part of every festival. Hence, Nilon\u2019s Diwali celebration campaign was initiated don\u2019t his behalf to reach out to maximum users by providing delicious foods with noise-free and pollution-free Diwali.<\/p>\n<p>To do this, the brand initiated a contest campaign where the people has to share the food pictures using #SwaadBharePathaake and parallelly challenging three of the participants according to the criteria.<\/p>\n<p>Nilon\u2019s partnership with the influencers for more engagement and crossed near 2 million traffic through this strategy.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 11: ZEE5 Digital Marketing Strategy For Testing Awareness Campaign<\/span><\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Gender Testing And Women In Sports | Time To End This Discrimination? | NewsX\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/2S6XJOieKtY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/www.zee5.com\/zee5news\/not-the-story-of-just-one-athlete-is-rashmi-rocket-on-zee5-worth-a-watch\">The ZEE5<\/a> has created an interesting marketing campaign for Rashmi Rocket for gender testing awareness. The campaign was successful in launching the #LetrashmiRun to cross 22 million+ views.<\/p>\n<p>The case study is about the sportswoman spreading awareness of gender disparity through social and other tools for maximum reach out. The execution was properly planned to start with a conversation between actor Tapsee Pannu and real-life rock Hima Das on the training and journey to the end.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Are you ready to sprint with Rashmi? Come join us for an interactive event, where you will get a chance to <a href=\"https:\/\/twitter.com\/hashtag\/RunWithRashmi?src=hash&amp;ref_src=twsrc%5Etfw\">#RunWithRashmi<\/a>, and a few lucky winners will get an opportunity to attend the <a href=\"https:\/\/twitter.com\/hashtag\/RashmiRocket?src=hash&amp;ref_src=twsrc%5Etfw\">#RashmiRocket<\/a> screening along with the full star cast! <a href=\"https:\/\/t.co\/NAxpK1hUk7\">pic.twitter.com\/NAxpK1hUk7<\/a><\/p>\n<p>\u2014 ZEE5 (@ZEE5India) <a href=\"https:\/\/twitter.com\/ZEE5India\/status\/1446498119911313409?ref_src=twsrc%5Etfw\">October 8, 2021<\/a>\n<\/p>\n<\/blockquote>\n<p>This conversation leaked all over the social media channels and news channels to stand out from the crowd.<\/p>\n<p>Furthermore, the <a href=\"https:\/\/economictimes.indiatimes.com\/magazines\/panache\/taapsee-pannus-rashmi-rocket-to-have-digital-premiere-will-drop-on-zee5-next-month\/articleshow\/86364841.cms\">discussion on the movie clips<\/a> and other issues are included in the Rashmi Rocket movie marketing campaign strategy to spread awareness. This gets aired all over the news channels, Youtube channel, and on NewsX.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 12: BookMyShow Digital Marketing Strategy\u00a0<\/span><\/b><\/h2>\n<p><a href=\"https:\/\/www.thehindubusinessline.com\/companies\/bookmyshow-traffic-surges-to-76-of-pre-covid-levels\/article37534400.ece\">The case study of BookMyShow<\/a> by initiating the #CinemalsBack campaign to retrieve the safety of watching movies in theaters, and increase the footfalls on the website. BookMyShow\u2019s in house team, a campaign to target the following mentioned below<\/p>\n<ul>\n<li>Entertainment-Lovers<\/li>\n<li>Geographic restrictions notwithstanding<\/li>\n<li>Social Setups via social media platforms<\/li>\n<\/ul>\n<p>These are the main features of the campaign that are being at high priority for spreading awareness. The campaign includes the importance of health and safety measures against the Covid 19 situation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"BookMyShow digital marketing case studies\" width=\"886\" height=\"463\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4.png 800w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4-300x157.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4-768x401.png 768w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4-370x193.png 370w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4-150x78.png 150w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4.png\" loading=\"lazy\" data-sizes=\"(max-width: 886px) 100vw, 886px\" class=\" wp-image-30199 aligncenter lazyload\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-30199 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4.png\" loading=\"lazy\" alt=\"BookMyShow digital marketing case studies\" width=\"886\" height=\"463\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4.png 800w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4-300x157.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4-768x401.png 768w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4-370x193.png 370w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/8-4-150x78.png 150w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\"\/><\/noscript><\/p>\n<p>\u00a0<\/p>\n<p>Through this campaign, the BookMyShow encourages the audiences to relieve the magic of the big-screen experience with all safety measures. After that, the campaign surpasses 76% of the traffic of the pre-covid level.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 13: Sony BRAVIA\u2019s Digital Marketing Strategy\u00a0<\/span><\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Sony - BRAVIA with Google TV\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/ihOU74JbKtY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The case study of Sony India explores the campaign of <a href=\"https:\/\/www.sony.co.in\/electronics\/support\/articles\/00231077\">Sony Bravia integration with Google TV<\/a> in India and is sired across the social media platforms and news channels as well. It was shared on the internet and generated traffic and impression with a spike.<\/p>\n<p>The objective of Sony India was to inform the benefits and features of the TV to the folks of the country. The campaign was executed with scratch by building the curiosity with a series of ENCRYPTED tweets with no reference.<\/p>\n<p>After that, the team waited for a while for the engagement of the users and listening to them as well. The audience stand on the hopes and strategies of the campaign, the audiences started sharing their experiences and problems they are facing. Thereafter, The team started a quiz to increase the engagement that will help the team to know more issues through the audience.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">1. YouTube<br \/>2. Disney Hotstar<br \/>3. SonyLIV<br \/>4. Amazon Prime Video<br \/>5. Netflix<\/p>\n<p>\u2014 Sony India (@sony_india) <a href=\"https:\/\/twitter.com\/sony_india\/status\/1453594878852489218?ref_src=twsrc%5Etfw\">October 28, 2021<\/a>\n<\/p>\n<\/blockquote>\n<p>Lastly, the company placed one solution over every issue that will definitely influence many users. Parallelly, it started sharing its features like; introducing multiple OTT platforms with 70,000+ episodes and movies.<\/p>\n<p>Through this campaign, Sony India earned 8.5 million impressions.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 14:\u00a0 Zandu Ultra Power Balm Digital Marketing Strategy\u00a0<\/span><\/b><\/h2>\n<p><a href=\"https:\/\/www.purshology.com\/2021\/11\/case-study-how-zandu-ultra-power-balm-built-salience-leveraging-khali-engaging-7l-users-casestudy\/\">The case study of Zandu Ultra Power Balm<\/a> launched the Khali to advertise the Zandu ultra power balm to generate traffic and impressions. But, the main goal of the Zundu team was to generate sales through this Ad by titled <em>\u201d Kada Dard ka Kadak Jawaab \u201c.\u00a0<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Zandu Balm digital marketing case studies\" width=\"800\" height=\"418\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27.png 800w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27-300x157.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27-768x401.png 768w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27-370x193.png 370w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27-150x78.png 150w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27.png\" loading=\"lazy\" data-sizes=\"(max-width: 800px) 100vw, 800px\" class=\"size-full wp-image-30192 aligncenter lazyload\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-30192 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27.png\" loading=\"lazy\" alt=\"Zandu Balm digital marketing case studies\" width=\"800\" height=\"418\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27.png 800w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27-300x157.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27-768x401.png 768w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27-370x193.png 370w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/27-150x78.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/p>\n<p>The Zandu Ultra Power Balm starts the campaign by releasing the posts slowly and giving signs to the target audience about the capabilities of the Balm. Slowly, Slowly, Khali\u2019s posts were launching on weekly basis to increase engagement.<\/p>\n<p>The results of the campaign were very effective with the sales<\/p>\n<ul>\n<li>7.7 Lacs Reach<\/li>\n<li>2.3 Lacs Engagement<\/li>\n<li>The users were Continous commenting on all the routes used in the campaign.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 15: Cultbike.fit Digital Marketing Strategy\u00a0<\/span><\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Cultbike.fit - Atul Khatri: Chance for all procrastinators to become the CEO\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/17MD7aQtpsg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The case study of the <a href=\"https:\/\/www.linkedin.com\/company\/cultbike-fit\/?originalSubdomain=in\">Cultbike.fit<\/a> integrated with LinkedIn to start a campaign for creating the linked In job hunt on the internet by facing the Atul Khatri is an Advertisement face.<\/p>\n<p>The campaign gets kickstarted with the launch of the campaign on various social media platforms such as Facebook, Instagram, Youtube, and Twitter by featuring the Atul Khatri. The campaign introduces Atul Khatri as a chief executive officer of Cultbike.fit.<\/p>\n<p>Atul Khatri shared a video that includes the contest. He introduces a Chief Excuse Officer and opens the podium for the contest. This will be followed by the audience\u2019s views and comments to vote for the participants and get recruited for the top position.<\/p>\n<p>To participate, the user needs to share the lamest excuse for not being fittest to win the title of Chief Excuse Officer. The hunt will be started with the linked In. Through this strategy, the campaign gets 14000+ applicants for the Cultbike.fit, 97,11,018 reach on Facebook, and 42,75,445 on Instagram. Added new followers around with a growth of 106% on Facebook and 205% on Instagram.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 16: Reliance Jio Digital Marketing Strategy\u00a0<\/span><\/b><\/h2>\n<p><a href=\"https:\/\/twitter.com\/reliancejio\/status\/1434381138248617990\">The Jio is planning to execute a campaign<\/a> on the occasion of 5 years of anniversary. The Jio started the campaign with the #5YearsOfJio\u00a0 video on social media platforms. The Jio wants to show the revolution from the digital revolution to the revolution in India.<\/p>\n<p>How they reconnect with the users and unique audience through social media platforms. As they have included influencers, celebrities, and many other strategies to reach out to the folks.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Celebrating <a href=\"https:\/\/twitter.com\/hashtag\/5YearsOfJio?src=hash&amp;ref_src=twsrc%5Etfw\">#5YearsOfJio<\/a>?<br \/>5 years of Digital Revolution.<\/p>\n<p>Thank you for being a part of this journey.<a href=\"https:\/\/twitter.com\/hashtag\/WithLoveFromJio?src=hash&amp;ref_src=twsrc%5Etfw\">#WithLoveFromJio<\/a><a href=\"https:\/\/twitter.com\/hashtag\/JioDigitalLife?src=hash&amp;ref_src=twsrc%5Etfw\">#JioDigitalLife<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DigitalIndia?src=hash&amp;ref_src=twsrc%5Etfw\">#DigitalIndia<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Jio?src=hash&amp;ref_src=twsrc%5Etfw\">#Jio<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Birthday?src=hash&amp;ref_src=twsrc%5Etfw\">#Birthday<\/a> <a href=\"https:\/\/t.co\/B09xIlx4iv\">pic.twitter.com\/B09xIlx4iv<\/a><\/p>\n<p>\u2014 Reliance Jio (@reliancejio) <a href=\"https:\/\/twitter.com\/reliancejio\/status\/1434381138248617990?ref_src=twsrc%5Etfw\">September 5, 2021<\/a>\n<\/p>\n<\/blockquote>\n<p>The campaign describes the journey of the Jio from scratch they have started from 1995 to 2021 emphasizing nostalgia that will connect with the people\u2019s emotions and will build engagement all over the internet.<\/p>\n<p>The Jio started with Twitter by sharing various tweets and slowly it is expanding on Instagram, Facebook, and Youtube. The videos include the human behavior from its core- as to how we connect then to how we connect now by keeping the hashtags #5YearsOfJio<\/p>\n<p>Lastly, the campaign earned many impressions, engagement, views, and a wide range of reach. As the\u00a0 total reach of the campaign was up to the 954k+<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 17: Aditya Birla Digital Marketing Strategy<\/span><\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"#ABHIKaro Presenting Activ Health by ABHI that is Aditya Birla Health Insurance Karo (Family)\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/g6NqpSQb6So?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/www.exchange4media.com\/marketing-news\/aditya-birla-health-insurance-launches-abhikaro-campaign-112076.html\">The case study of Aditya Birla<\/a> started on behalf of\u00a0 World Heart Day. The campaign will explore fitness and staying healthy. Alongside, building the brand salience in the health insurance category.<\/p>\n<p>Here, you will see how <a href=\"https:\/\/www.adityabirlacapital.com\/multiply-wellness\/#!\/home\">Aditya\u00a0 Birla<\/a> spammed on the internet to generate a wide range of traffic and impressions. As it is declared as one of the best digital marketing case studies. The initiation of the campaign was with #LaughForHealthyHeart on Twitter and other social media platforms as well.<\/p>\n<p>the campaign roped in all influencers and other strategies to roll out over all social media channels like Youtube. The comedians are also involved in this campaign that describes many mutual facts for building engagement and traffic.<\/p>\n<p>The campaign ran around 2 months on the internet and specifically on, Instagram, Twitter, Youtube, and Facebook. The campaign resulted in 1.7 million reach, 1.9 million impressions, and 44,000 clicks.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 18: Streax Digital Marketing Strategy<\/span><\/b><\/h2>\n<p><a href=\"https:\/\/www.buzzincontent.com\/story\/streax-goes-the-influencer-marketing-way-to-amplify-its-latest-campaign-getstreaxywithsrk\/\">Streax planned various digital marketing case studies<\/a> as this one stand\u2019s out because of parenting with many celebrities such as; Gauahar Khan, Rithvik Dhanjani, and dancer-choreographer Awez Darbar. it was like celebrating the video featuring Shah Rukh Khan partnering with Streax and reaching out to 15 million people.<\/p>\n<p><iframe loading=\"lazy\" title=\"Raho Streaxy With SRK\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/HKcX9-I485s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The Campaign was started with #GetStreaxWithSRK and the execution. The goal behind featuring this video is to represent the Steax in a new way and it redefines the term Sexy replacing it with Streaxy.<\/p>\n<p>The video seems to share the message of an upbeat melody, encouraging people from all walks of life and stay Streaxy. After that, the Streax did not stop and engage with customers, Streax partnered with television personalities such as; Gauhar Khan, Rithvik Dhanjani, and Awez Darbar. The videos were posted with the #GetStreaxyWithSRK challenge and invited more audiences to make videos on this song.<\/p>\n<p>The Streax earned a reach of over 36 million users and 15 million consumers in India.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 19: Hershey Digital Marketing Strategy<\/span><\/b><\/h2>\n<p><a href=\"https:\/\/mediabrief.com\/hershey-indias-meanttobeshared-campaign-garners-reach-of-3-5-million\/\">The Hershey launched a campaign with #MeantToBeShared<\/a> to celebrate the bond of friendship on social media. Hershey is a brand with a lot of digital marketing case studies and this campaign was very beneficial for the team that created a boom on the internet on the occasion of Friendship Day.<\/p>\n<p>Hershey\u2019s campaign is a kind of friendship story that involves Break Up moment, a Class Bunk, and many more. The post receives more than 250 comments in half an hour. This campaign shared many hashtags and such as #Friendship Day Reels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Hershey's digital marketing case studies\" width=\"734\" height=\"731\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d.png 665w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-300x300.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-150x149.png 150w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-120x120.png 120w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-129x129.png 129w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-75x75.png 75w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-69x69.png 69w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-50x50.png 50w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-96x96.png 96w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d.png\" loading=\"lazy\" data-sizes=\"(max-width: 734px) 100vw, 734px\" class=\" wp-image-30179 aligncenter lazyload\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-30179 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d.png\" loading=\"lazy\" alt=\"Hershey's digital marketing case studies\" width=\"734\" height=\"731\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d.png 665w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-300x300.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-150x149.png 150w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-120x120.png 120w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-129x129.png 129w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-75x75.png 75w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-69x69.png 69w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-50x50.png 50w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/3849d0a1-b06b-4181-9731-7af2bc3d-96x96.png 96w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\"\/><\/noscript><\/p>\n<p>Moreover, the audience engaged with this campaign for more than 2 to 3 months for reposting it for their birthday celebrations. The campaign resulted in a wide range of reach with a total reach of 4.2 unique audiences on Instagram and crossed 1.5 million reels. The campaign get 50% organic traffic and the brand page grew by 12%.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 20: Adidas Digital Marketing Strategy<\/span><\/b><\/h2>\n<p><a href=\"https:\/\/latestwebseries.com\/case-study-how-adidas-reached-7-6-mn-customers-via-instagram-reels-for-openforum-social-samosa\/\">Adidas plans a few digital marketing case studies<\/a> to run the campaign in July 2021. As the brand was planning to launch the plan #OpenForum to start with Instagram and lead with multiple social media channels.<\/p>\n<p>The brand was planning to use every feature on every platform such as reels, stories, posts, and videos on the Youtube channel. The main perspective of this campaign was to show the new shoes launched by Adidas for different kinds of sports and casuals as well. It started with the pre-launch; Onboarding the #OpenForum Crew.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Adidas digitla marketing case studies\" width=\"657\" height=\"438\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Z.png 275w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Z-270x180.png 270w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Z-150x100.png 150w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Z.png\" loading=\"lazy\" data-sizes=\"(max-width: 657px) 100vw, 657px\" class=\" wp-image-30176 aligncenter lazyload\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-30176 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Z.png\" loading=\"lazy\" alt=\"Adidas digitla marketing case studies\" width=\"657\" height=\"438\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Z.png 275w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Z-270x180.png 270w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/Z-150x100.png 150w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\"\/><\/noscript><\/p>\n<p>Meanwhile, another team was shooting the content of big influencers to engage folks and reach out to various categories of sports lovers. This will give a wide range of visibility and impact to Adidas.<\/p>\n<p>Adidas worked with a few influencers who posted their images respectively. This will give the users regular interactions and suggestions in the feed as well. Gen Z was very influenced by this campaign and engage for a very long time.<\/p>\n<p>This #OpenForum resulted in 7.6 million-plus users and the average rate of engagement was up to 5.4% in the initial weeks. This was considered as one of the digital marketing case studies in Adidas\u2019s campaign history.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 21: Rage Coffee Digital Marketing Strategy<\/span><\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Rage Coin - World&#039;s First Dip-Proof Cryptocurrency | Rage Coffee\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/-O7Sw3VJ6BY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Rage-Coffee is a plant-based vitamin C coffee brand and is established in multiple countries such as; India, the US, and the EU. The company has stepped into the cryptocurrencies and wants to share the news to grow in crypto, Rage aimed at the Indian techy folks via a few strategies.<\/p>\n<p>Cryptocurrencies are more than a trend. Currently, You see much growth in crypto and the process it does to generate income where you understand the high and dip in the system.<\/p>\n<p>Crypto is always in trend and up in the social media platforms; Linked In, Instagram, Facebook, Twitter, and Youtube. The crypto has given a daily basis new conversation around the users and for the unique audience as well. Meanwhile, Rage Coffe planned to run a campaign to create a conversation around all platforms in total four phases.<\/p>\n<p>Firstly, they started with Pre-Buzz for 6-7 days to generate awareness for its target audience. After that, there were a few that are challenging to make coin dip and that forced folks to make a conversion about it.<\/p>\n<p>The third phase reveals the AR Filter and several guidelines for the giveaway. It was an essential game for every user as the three top winners will be awarded a coffee for free. Lastly, phase four announced the top 3 Rage Coffee Goodie winners.\u00a0 After that, the campaign resulted in a unique reach of up to 397, 900 and 4,751 were participants.<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 22: Plum Digital Marketing Strategy<\/span><\/b><\/h2>\n<div><a href=\"https:\/\/www.instagram.com\/plumgoodness\/\">Plum<\/a> is a big firm and always stays updated with digital marketing case studies. Recently, it has run a campaign to celebrate Mother\u2019s day by posting the hashtag #LikeAMother.<\/div>\n<p>Here, you can take<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" alt=\"Plum digital marketing case studies\" width=\"800\" height=\"418\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1.png 800w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1-300x157.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1-768x401.png 768w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1-370x193.png 370w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1-150x78.png 150w\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1.png\" loading=\"lazy\" data-sizes=\"(max-width: 800px) 100vw, 800px\" class=\"size-full wp-image-30168 aligncenter lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-30168 aligncenter\" src=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1.png\" loading=\"lazy\" alt=\"Plum digital marketing case studies\" width=\"800\" height=\"418\" srcset=\"https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1.png 800w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1-300x157.png 300w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1-768x401.png 768w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1-370x193.png 370w, https:\/\/digiperform.com\/wp-content\/uploads\/2018\/09\/24-1-1-150x78.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/div>\n<div>The <a href=\"https:\/\/www.instagram.com\/p\/COpKjwKgzXb\/\">Plum<\/a> is a hub of skincare and cleaning beauty products made up of nature\u2019s best reserves of natural nutrients. Recently, the campaign run by the Plum is for the occasion of Mother\u2019s day.<\/div>\n<p>As the bend feels the best opportunity to generate most of the leads and wide range of engagement via this campaign. The brand feels it will be best to celebrate motherhood who has showered the love and care as a mother.<\/p>\n<p>The campaign was executed with the Instagram platforms and by holding a contest for sharing the stories of moments about their friends, sisters, or anyone related to them who have to behave just #LikeAMother<\/p>\n<p>The campaign was active for up to 1 month and earned 33.1k impressions, 5.4k plus engagement, and more than 300 were the participants.<\/p>\n<p><h2><b><span style=\"color: #993300;\">Case Study 23: Swiggy Desi Masala Digital Marketing Strategy<\/span><\/b><\/h2>\n<\/p>\n<p>The case study of Swiggy Desi Masala was to target the women\u2019s day celebration and was trying to change the search results for the keyword <em>\u2018Desi Masala\u2019.\u00a0<\/em>This attempt made Swiggy run a campaign to show the bran\u2019s latest Instamart feature.<\/p>\n<p>The main purpose of the campaign is to highlight, call out and inspire to recognize an Indian woman as a <em>\u2018Desi Masala\u2019. <\/em>The digital marketing case studies are done with various Swiggy but, Swiggy has set up this campaign on the social media platforms such as on Instagram, Twitter to add more participants and tag the correct <em>Desi Masalas<\/em> on the social media handles.<\/p>\n<p>Swiggy Desi Masala\u2019s campaign was amplified on the social media handles and it was urging the audience to share the stories and join the campaign to make a difference. The benefits of the campaign were given to the participants. The customers who have placed orders during the campaign with CTA were given a free packet of Kohinoor Masala powder.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Sooo\u2026 an image search of \u2018desi masala\u2019 shows pictures of women, NOT masala. ?<br \/>This Women\u2019s Day, we\u2019re trying to change that result. To help, upload an image of any masala\/dish, add \u2018desi masala\u2019 in the caption, &amp; search engines may pick it up! (Don\u2019t forget to tag <a href=\"https:\/\/twitter.com\/swiggy_in?ref_src=twsrc%5Etfw\">@swiggy_in<\/a>?) <a href=\"https:\/\/t.co\/udhHo39eq0\">pic.twitter.com\/udhHo39eq0<\/a><\/p>\n<p>\u2014 Swiggy (@swiggy_in) <a href=\"https:\/\/twitter.com\/swiggy_in\/status\/1367726123719618565?ref_src=twsrc%5Etfw\">March 5, 2021<\/a>\n<\/p>\n<\/blockquote>\n<p>The campaign resulted in 13 million folks in less than 48 hours, resulting in the campaign in the first position on the search engine. The hashtags that are generated during the campaign were; #Swiggy, #SwiggyDesiMasala, #DesiMasala.<\/p>\n<p><h2><b><span style=\"color: #993300;\">Case Study 24: Rasna Digital Marketing Strategy<\/span><\/b><\/h2>\n<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/rasna_international\/?hl=en\">Rasna<\/a> is a brand with a wide value holding a wide range of audiences. In the competitive world, Rasna was lagging behind and was planning to leverage the mass following audience by designing a campaign to invoke nostalgia and revive childhood during lockdown 2.0.<\/p>\n<p>The Rasna was known for its \u2018I Love You Rasna\u2019 tagline for years. Hence, Rasna decides to expand its usage and involvement in the daily uses of products. Many digital marketing case studies were discussed and were finally hanged with the one strategy to launch on the internet.<\/p>\n<p><iframe loading=\"lazy\" title=\"1000 GLASSES OF RASNA MANGO MILKSHAKE PREPARED BY MY GRANNY | MANGO SHAKE RECIPE | SUMMER DRINKS\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/5HeLtsTjv3A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The campaign was set up with the hashtag #LooveURasnaRecipes. The Rasna partnered with many influencers and made a video to invoke nostalgia and childhood memories. The video was made by the popular rapper and influencer to engage more people and influence them to purchase and experience the same feel.<\/p>\n<p>Rasna\u2019s posts were shared on various influencer\u2019s pages such as; <a href=\"https:\/\/www.instagram.com\/bharatzkitchen\/\">BharatzKitchen<\/a>, Kanak Khaturia, and Meghna\u2019s Food Magic. This amps the engagement from several page account and submerges on Rasna\u2019s Page to know more.<\/p>\n<p>This campaign resulted 8,443,817 unique reach, 6,673,478 video views, and more than 70,000 posts engagement.<\/p>\n<p>\u00a0<\/p>\n<h2><b><span style=\"color: #993300;\">Case Study 25: Burger King India Digital Marketing Strategy<\/span><\/b><\/h2>\n<p><a href=\"https:\/\/www.burgerking.in\">Burger King India<\/a> is a well-established brand and holds a wide range of popularity. The digital marketing case studies of Burger King India seem very effective and this campaign was created with different perceptions in order to denote valentine\u2019s day as the season of breakup.<\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King | &#039;&#039;#DateTheWhopper&quot; by Sima Taparia\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/HPRCq05IscM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Burger King India tied up their Whopper to launch on valentine\u2019s day by keeping the hashtag #DateThe Whopper. The influencer that was featuring this campaign was Sima Taparia who was describing the campaign to build engagement.<\/p>\n<p>Usually, valentine\u2019s day is celebrated for couples. But, Burger King took it to a different road via Sima Taparia to inform the people as valentine\u2019s day is the season of breaking up and finding someone better by describing the parallels between the relationships and burgers.<\/p>\n<p>The campaigns amplified on social media handles because of assets and contests. The campaign urges meme-makers to share the posts and build the engagement to be a part of the Whopper Clan.<\/p>\n<p>Hence, the campaign results in an 11.6 million reach across the social media platforms. The engagement rate was increased by 5.1% and see a rise in the brand value as well.<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">There are numerous ideas to create your online marketing strategies. All you need is to think out of the box and plan according to the occasion. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, while creating marketing campaigns your focus should be on how to touch your audience emotionally. It\u2019s proven that sensitive topics can lead to gaining more attention and engagement. But make sure it should hurt or carry forward against the law. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital platforms can provide you with a vast playground where you can experiment and reach out to a million people with a great marketing strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let\u2019s get started to create your online marketing campaigns and reach millions of hearts. This is all about the top 25 Indian digital marketing case studies and you may comment below for any query. We would gracefully assist your query at the earliest.<\/span><\/p>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/digiperform.com\/top-25-indian-digital-marketing-case-studies\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before sharing the list of top Indian digital marketing case studies, we would like to ask a few questions to our readers; especially to wannabe&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 25 Indian Digital Marketing Case Studies - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/top-25-indian-digital-marketing-case-studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 25 Indian Digital Marketing Case Studies - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/top-25-indian-digital-marketing-case-studies\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-02T22:03:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/DM-Case-25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"533\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"27 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/top-25-indian-digital-marketing-case-studies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/top-25-indian-digital-marketing-case-studies\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Top 25 Indian Digital Marketing Case Studies\",\"datePublished\":\"2022-02-02T22:03:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/top-25-indian-digital-marketing-case-studies\\\/\"},\"wordCount\":5355,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/top-25-indian-digital-marketing-case-studies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/DM-Case-25.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/top-25-indian-digital-marketing-case-studies\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/top-25-indian-digital-marketing-case-studies\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/top-25-indian-digital-marketing-case-studies\\\/\",\"name\":\"Top 25 Indian Digital Marketing Case Studies - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/top-25-indian-digital-marketing-case-studies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/top-25-indian-digital-marketing-case-studies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/DM-Case-25.png\",\"datePublished\":\"2022-02-02T22:03:06+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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