{"id":9128,"date":"2022-02-02T21:39:05","date_gmt":"2022-02-02T21:39:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/3-social-media-trends-impacting-marketing-in-2022\/"},"modified":"2022-02-02T21:39:05","modified_gmt":"2022-02-02T21:39:05","slug":"3-social-media-trends-impacting-marketing-in-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/3-social-media-trends-impacting-marketing-in-2022\/","title":{"rendered":"3 social media trends impacting marketing in 2022"},"content":{"rendered":"

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Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends \u2014 spurred on by the ongoing pandemic and emerging technologies \u2014 are forcing marketers to continuously update their strategies.<\/p>\n

\u201cThings are changing fast \u2014 things are incredibly complex,\u201d said Mike Baglietto, the global head of market insights at market research company NetBase Quid, in a recent webinar. \u201cFinding these unmet needs and shifts in customer behavior is becoming important for our businesses to succeed. We need to be able to sift through information quickly to find these insights to help drive our strategy.\u201d<\/p>\n

Unfortunately, traditional methods of social media analysis are no longer working. According to Baglietto, they\u2019re difficult, time-consuming, and no longer work in today\u2019s world: \u201cThis is partly because there\u2019s so much data, but also because it\u2019s siloed in a number of different systems with disjointed workflows.\u201d<\/p>\n

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