{"id":9097,"date":"2022-02-02T20:16:38","date_gmt":"2022-02-02T20:16:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/how-google-maps-reviews-are-moderated\/"},"modified":"2022-02-02T20:16:38","modified_gmt":"2022-02-02T20:16:38","slug":"how-google-maps-reviews-are-moderated","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/how-google-maps-reviews-are-moderated\/","title":{"rendered":"How Google Maps Reviews Are Moderated"},"content":{"rendered":"

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Google published an explainer that offers insights into how Google handles reviews left for local businesses on Google Maps. The article outlines the multiple steps and actions Google takes that enables it to review and publish user generated reviews in a matter of seconds.<\/p>\n

Google shared five steps it takes to ensure that Google Maps reviews are useful and authentic.\n<\/p>\n

Step 1: Strict Content Policies<\/h2>\n

The backbone of Google\u2019s approach to moderating reviews left on Google Maps is a well defined content policy.<\/p>\n

Every website that accepts user generated content must have a well-defined policy describing what is acceptable. This helps users understand the limits and also informs the moderators on when to step in.<\/p>\n

According to Google<\/a>:<\/strong><\/p>\n

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\u201cWe\u2019ve created strict content policies to make sure reviews are based on real-world experiences and to keep irrelevant and offensive comments off of Google Business Profiles.\u201d<\/p>\n<\/blockquote>\n

Key points about Google Maps Review Content Policy<\/h3>\n

Google\u2019s content policy outlines the outcome they are trying to encourage:<\/strong><\/p>\n

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\u201cContributions must be based on real experiences and information.\u201d<\/p>\n<\/blockquote>\n

Google\u2019s content policy outlines six kinds of activity that are prohibited.<\/p>\n

Examples of Review Content that Violate Map Review Policy:<\/strong><\/p>\n

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  1. Deliberately fake content<\/li>\n
  2. Copied or stolen photos<\/li>\n
  3. Off-topic reviews<\/li>\n
  4. Defamatory language<\/li>\n
  5. Personal attacks<\/li>\n
  6. Unnecessary or incorrect content<\/li>\n<\/ol>\n<\/blockquote>\n

    Step 2. Content Policy Is Integrated Into Google\u2019s Algorithm<\/h2>\n

    The next step Google takes to protect the integrity of the Google Maps Reviews is to integrate the content policy into Google\u2019s algorithms by using the policy as training data for the algorithm and for its human moderators.<\/p>\n

    Google explains:<\/strong><\/p>\n

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    \u201cOnce a policy is written, it\u2019s turned into training material \u2014 both for our operators and machine learning algorithms \u2014 to help our teams catch policy-violating content and ultimately keep Google reviews helpful and authentic.\u201d<\/p>\n<\/blockquote>\n

    Step 3. Reviews are Immediately Moderated by Google<\/h2>\n

    Google shares that that all reviews are sent to their moderation systems for review as soon as the review is posted.<\/p>\n

    Google uses a mix of human and machine review systems. Google\u2019s algorithms can process a review and give it a pass for publication within a matter of seconds.<\/p>\n

    Google has traditionally preferred to scale their systems with algorithms rather than depend on humans to complete tasks.<\/p>\n

    The algorithm looks at many factors to determine if a review is fake.<\/p>\n

    Google names a few of the review factors:<\/strong><\/p>\n