{"id":9066,"date":"2022-02-02T18:59:05","date_gmt":"2022-02-02T18:59:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/how-dennys-connects-with-customers-through-social-media-sports-marketing-and-updated-digital-experiences\/"},"modified":"2022-02-02T18:59:05","modified_gmt":"2022-02-02T18:59:05","slug":"how-dennys-connects-with-customers-through-social-media-sports-marketing-and-updated-digital-experiences","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/how-dennys-connects-with-customers-through-social-media-sports-marketing-and-updated-digital-experiences\/","title":{"rendered":"How Denny\u2019s connects with customers through social media, sports marketing and updated digital experiences"},"content":{"rendered":"

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Restaurant chain Denny\u2019s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play.<\/p>\n

As all eyes will soon turn to hoops in next month\u2019s March Madness, Denny\u2019s is partnering with Stanford junior forward Fran Belibi as part of its continued effort to showcase underrepresented athletes, as well as to celebrate the return of Denny\u2019s Super Slam breakfast deal.<\/p>\n

Denny\u2019s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football\u2019s \u201coften-forgotten\u201d offensive linemen in the brand\u2019s cross-collegiate All-Pancaker Team promotion.<\/p>\n

\u2018Super Slam\u2019 dunk to engage fans with NIL partnership\u00a0<\/h2>\n

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL).<\/p>\n

\u201cSupporting student-athletes in the wake of NIL is not our first sports marketing rodeo, but we\u2019re excited about this space,\u201d said Denny\u2019s Chief Brand Officer John Dillon. \u201cFor us, NIL deals are about more than just paying student-athletes. It\u2019s about lifting up underrepresented student-athletes and giving them the platform they deserve.\u201d<\/p>\n

The NIL program gave the brand the opportunity to team up with Belibi, who is an NCAA Women\u2019s basketball champ and also has the distinction of being one of only eight women ever to slam dunk in a college game \u2013 which makes a great tie-in with Denny\u2019s Super Slam meal.<\/p>\n

In addition to the NIL agreement with Belibi, Denny\u2019s is also donating $25,000 to the Women\u2019s Sports Foundation, an organization co-founded by tennis icon Billie Jean King.<\/p>\n

Multi-channel strategy extends brand reach and exposure for athletes<\/h2>\n

\u201cFran is a model student-athlete who shares our values and has done a lot to generate excitement for women\u2019s college basketball,\u201d said Dillon.<\/p>\n

Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Some of her highlights have tens of thousands of views on YouTube. However, she will gain even more exposure through the Denny\u2019s promotion.<\/p>\n