{"id":90534,"date":"2025-08-19T17:18:43","date_gmt":"2025-08-19T17:18:43","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/19\/nielsens-the-gauge-streaming-ratings-for-july-2025\/"},"modified":"2025-08-19T17:19:38","modified_gmt":"2025-08-19T17:19:38","slug":"nielsens-the-gauge-streaming-ratings-for-july-2025","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/19\/nielsens-the-gauge-streaming-ratings-for-july-2025\/","title":{"rendered":"Nielsen\u2019s The Gauge Streaming Ratings for July 2025"},"content":{"rendered":"

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The printed and cable linear segments proceed to siphon viewers off to streaming as we enter the height summer time season throughout the month of July.\u00a0\u00a0<\/p>\n

Curiously, cable noticed a sharper drop off than the published phase, as they have been each damage by the absence of unique programming and sports activities throughout the summer time. Broadcast was helped by an uptick in information viewing, with ABC Information\u2019 World Information Tonight with David Muir being the largest benefactor of this development, because it had 19 of this month\u2019s high 20 broadcast telecasts. Fox\u2019s airing of The MLB All-Star Recreation broke WNT\u2019s domination because it took the remaining slot at thirteenth.<\/p>\n

In the meantime, streaming continued to do what streaming does, and that\u2019s continue to grow. Notably, July is the month when colleges throughout the nation are closed for the summer time vacation, and the house presence of this demographic possible contributed to streaming\u2019s continued ascent because it edges ever nearer to the 50% mark of all TV viewing.<\/p>\n

In response to Nielsen\u2019s Media Distributor Gauge, streaming continued its dominant keep on the high, remaining the popular TV viewing format, rising by +1.3% from June to account for 47.3% of utilization in July. Broadcast held agency in July, dipping solely by -0.1% from the previous month<\/a> to 18.4%. In the meantime, cable noticed the largest fall, declining -1.2% to face at 22.2% for the month of July.<\/p>\n

When mixed, the linear phase of broadcast and cable had a exhibiting of 40.6% to streaming\u2019s 47.3% for the month of July. The hole between the 2 viewing segments continues to widen, with July representing essentially the most pronounced viewership distinction between the 2. The linear phase had a viewership drop of -1.3% between June and July.<\/p>\n

In the meantime, the Different class remained flat, ending with 12.1% for the recorded month.<\/p>\n

Wanting on the streaming class, YouTube remained in first place because it had 13.4% of all viewing. In comparison with its June efficiency, which stood at 12.8%, YouTube grew by +0.6%, the strongest exhibiting among the many streaming companies.<\/p>\n

Netflix was in second place with 8.8% of all whole streaming consumption. It improved on its June efficiency with a +0.5% rise in consumption.<\/p>\n

The Disney group of streaming channels, comprising Disney+, ESPN+, and Hulu SVOD, adopted with 4.7%, down -0.1% from the earlier month. It was adopted by Amazon\u2019s Prime Video, which had a +0.2% acquire from June to face at 3.8%.\u00a0<\/p>\n

The Roku Channel additionally completed July with good points, up by +0.3 to face at 2.8%, whereas Tubi continued to stay flat with 2.2% of streaming consumption. They have been adopted by the consortium of Paramount+ and PlutoTV, comprising Paramount World\u2019s streaming platforms, which noticed a -0.1% decline to land at 1.9% for the month of July.<\/p>\n

NBCUniversal\u2019s streaming service, Peacock, gained +0.1% from June to complete at 1.6%, whereas Warner Bros. Discovery\u2019s streaming companies, HBO Max and Discovery+, additionally had a +0.1% acquire to complete July with a 1.5% share of streaming consumption.\u00a0<\/p>\n

Lastly, the opposite streaming class noticed a -0.1% lower in consumption, ending at 6.6% in July.<\/p>\n

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See the media distribution rating beneath:<\/p>\n

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Nielsen\u2019s Media Distributor Gauge for July 2025<\/span><\/figcaption><\/figure>\n

The July 2025 interval included dates 06\/30\/2025 by way of 07\/27\/2025. Nielsen reporting follows the published calendar with measurement weeks that run Monday by way of Sunday.<\/em><\/p>\n<\/div>\n