{"id":90423,"date":"2025-08-18T21:59:41","date_gmt":"2025-08-18T21:59:41","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/"},"modified":"2025-08-18T22:00:42","modified_gmt":"2025-08-18T22:00:42","slug":"heres-why-your-next-newsletter-isnt-going-to-spam","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/","title":{"rendered":"Here\u2019s why your next newsletter isn\u2019t going to spam"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>At my final job I used to be tasked with launching a e-newsletter, and was instantly confronted with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that final one is <em>not<\/em> associated to solar safety?)<\/p>\n<p><!--more--><\/p>\n<p>So I texted Al Iverson (not the basketball participant), who\u2019s been working in electronic mail deliverability for the reason that daybreak of mainstream web, and requested if he might assist me determine what I <em>actually<\/em> wanted to know.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-bcbe2652-03f9-49fe-b517-acedc47b6f27\"><span class=\"hs-cta-node hs-cta-bcbe2652-03f9-49fe-b517-acedc47b6f27\" id=\"hs-cta-bcbe2652-03f9-49fe-b517-acedc47b6f27\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/bcbe2652-03f9-49fe-b517-acedc47b6f27\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bcbe2652-03f9-49fe-b517-acedc47b6f27\" style=\"border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" height=\"58\" width=\"431\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/bcbe2652-03f9-49fe-b517-acedc47b6f27.png\" alt=\"Click Here to Subscribe to Masters in Marketing\" align=\"middle\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Because you (most likely) don\u2019t have Al Iverson\u2019s cellphone quantity, I chatted with him final week about electronic mail deliverability, owned viewers, and windmills.<\/p>\n<hr\/>\n<h2><strong>Meet the Grasp<\/strong><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/knowledge.hubspot.com\/hubfs\/al-iverson-masters-in-marketing-1-20250818-13296.webp\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" loading=\"lazy\"\/><\/p>\n<h2>Al Iverson<\/h2>\n<h3><em>Trade analysis and group engagement lead, <\/em><a href=\"https:\/\/www.valimail.com\/\" rel=\"noopener\" target=\"_blank\"><em>Valimail<\/em><\/a><em>, and Deliverability advisor and writer, <\/em><a href=\"https:\/\/www.spamresource.com\/\" rel=\"noopener\" target=\"_blank\"><em>Spam Resource<\/em><\/a><\/h3>\n<ul>\n<li><strong>Declare to fame:<\/strong> Al\u2019s been working in electronic mail deliverability since earlier than the time period even existed, together with a 15-year stint at Salesforce as its director of deliverability.<\/li>\n<\/ul>\n<ul>\n<li><strong>Enjoyable reality:<\/strong> He programmed all of the computer systems in his highschool\u2019s Mac lab to play \u201cStayin\u2019 Alive\u201d for alerts as an alternative of beeping. Previous-school Macs couldn\u2019t multitask whereas beeping; you needed to hearken to your complete 4-minute music.<\/li>\n<\/ul>\n<hr\/>\n<h2><strong>Lesson 1: Viewers engagement has a technical element.<\/strong><\/h2>\n<p>\u201cEach from time to time, you run into one thing actually unusual, like Microsoft blocking emails which have the phrase \u2018windmill\u2019 within the topic line,\u201d Iverson says.\u00a0<\/p>\n<p>\u201cDid you say <em>windmill<\/em>? Like \u2026 Dutch windmills?\u201d I ask, ensuring I\u2019ve heard him appropriately.<\/p>\n<p>\u201cWe don&#8217;t know why,\u201d he says, and I definitely can\u2019t start to guess. [<em>Iverson clarified for me later that this is a fictional example, meant to represent how odd spam-filtering can be, and why you shouldn&#8217;t get too hung up on specific words. You&#8217;re safe, windmill fans!\u2014ed.<\/em>]\n<p>However \u201cFree!\u201d and \u201cPurchase now!\u201d are most likely okay, he tells me, additional scrambling my mind..<\/p>\n<p>Much more counterintuitively, Iverson says that utilizing a swear phrase in a topic line isn\u2019t essentially a assured journey to the spam filter anymore.<\/p>\n<p>The actual lesson right here isn\u2019t about some quixotic pursuit of The Superb E-mail, it\u2019s that <strong>there are persistent myths in electronic mail deliverability<\/strong> \u2014 and it pays so that you can get acquainted with them.<\/p>\n<p>For starters, Iverson suggests a wholesome skepticism of any \u201cprime 200 phrases to keep away from in your topic line\u201d lists. And Gmail \u201cneeds to be sure that the topic line and sender data truly hook up with what&#8217;s within the physique of the e-mail,\u201d so it\u2019s \u201ctruly very delicate\u201d to outdated concepts like beginning a bulk electronic mail with \u201cRe:.\u201d<\/p>\n<p>In different phrases: <strong>Pay as a lot consideration to the technical facet of viewers engagement as you might be to creating glorious content material.<\/strong><\/p>\n<h2><strong>Lesson 2: Personal your id.<\/strong><\/h2>\n<p>\u201cWhy do folks love electronic mail a lot?\u201d Iverson asks. \u201cAs a result of it&#8217;s a platform that&#8217;s open to all.\u201d Platforms like Instagram and TikTok \u2014 except for needing some fundamental video enhancing and probably dance abilities \u2014 are owned by company entities out of your management. Though particular person electronic mail platforms like Gmail have loads of affect in the case of deliverability, your electronic mail viewers is your individual.<\/p>\n<p>And, says Iverson, electronic mail \u201coffers us this channel to attach with folks with out being beholden to those particular platforms.\u201d The flip facet of that&#8217;s that \u201cif you do not have the technical capacity to take management of these levers that put it extra into your management, you possibly can nonetheless get equally caught.\u201d<\/p>\n<p>For those who\u2019re new to electronic mail newsletters, any one of many main platforms is a good place to begin. However the extra technical know-how you&#8217;ve gotten (or can rent), the extra you are able to do issues like <strong>sending from your individual area, placing you just a bit bit extra \u201cin command of your individual future, each from a deliverability perspective and from a long-term branding and advertising and marketing perspective.\u201d<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/knowledge.hubspot.com\/hubfs\/al-iverson-masters-in-marketing-2-20250818-5515698.webp\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" loading=\"lazy\" alt=\"\u201cemail gives us this channel to connect with people without being beholden to these specific platforms. but if you don't have the technical ability to take control of those levers that [give you more] control, you can still get stuck.\u201d \u2014al iverson, industry research and community engagement lead, valimail, and deliverability consultant and publisher, spam resource\"\/><\/p>\n<h2><strong>Lesson 3: Cease chasing subscriber rely.<\/strong><\/h2>\n<p>\u201cFolks dwell and die by their subscriber counts,\u201d Iverson says. However \u201cif in case you have 10 million subscribers, however a really low open charge, your emails usually tend to go to the spam folder.\u201d<\/p>\n<p>The first cause that an in any other case good e-newsletter would possibly land within the spam folder is lack of engagement. \u201cThe extra you deal with people who find themselves truly  sufficient to work together along with your mail, the higher fame you&#8217;ve gotten with the mailbox suppliers, so that you&#8217;re extra prone to get to the inbox,\u201d he says.<\/p>\n<p>\u201cAnd, lengthy story quick, <strong>what prevents spam folder placement isn\u2019t what number of subscribers you&#8217;ve gotten \u2014 it\u2019s excessive engagement.\u201d<\/strong><\/p>\n<p><strong>Maximize excessive engagement by \u201cimplementing a subscriber lifecycle administration course of,\u201d<\/strong> says Iverson. Suppressing inactive subscribers, segmenting your viewers, and being clear about your practices are all key to your e-newsletter\u2019s final success.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/knowledge.hubspot.com\/hubfs\/al-iverson-masters-in-marketing-3-20250818-3473035.webp\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" loading=\"lazy\" alt=\"\u201clong story short, what prevents spam folder placement isn\u2019t how many subscribers you have \u2014 it\u2019s high engagement.\u201d \u2014al iverson, industry research and community engagement lead, valimail, and deliverability consultant and publisher, spam resource\"\/><\/p>\n<hr\/>\n<h2><strong>Lingering Questions<\/strong><\/h2>\n<h3>This Week\u2019s Query<\/h3>\n<p><strong>For those who might solely put money into one device to assist your organization develop for the subsequent three years, what device wouldn&#8217;t it be? <\/strong>\u2014Ryan Atkinson, Founder and CEO of Spacebar Visuals<\/p>\n<h3>This Week\u2019s Reply<\/h3>\n<p><strong>Iverson: <\/strong>Within the context of electronic mail advertising and marketing success, inbox placement, and deliverability, this implies investing in a deliverability testing and monitoring platform (like Inbox Monster, for instance). In case your income relies on profitable electronic mail advertising and marketing, you\u2019re operating blind with out one thing like this. Whether or not your electronic mail will get to the inbox isn\u2019t one thing you possibly can simply observe on an electronic mail advertising and marketing platform; there\u2019s no \u201cwhich folder\u201d disposition data despatched again to the sender or ship platform as a part of the e-mail supply course of. A device like this, and the experience that comes with it, guides you on easy methods to interpret outcomes and make strategic changes to remediate or forestall points.<\/p>\n<h3>Subsequent Week\u2019s Lingering Query<\/h3>\n<p>Iverson asks: <strong>What&#8217;s one advertising and marketing behavior or greatest apply you suppose we must always collectively depart behind, and what would you substitute it with?<\/strong><\/p>\n<p><strong><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e1f0958d-1b15-418e-b4db-45ee531f71af\"><span class=\"hs-cta-node hs-cta-e1f0958d-1b15-418e-b4db-45ee531f71af\" id=\"hs-cta-e1f0958d-1b15-418e-b4db-45ee531f71af\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/e1f0958d-1b15-418e-b4db-45ee531f71af\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-e1f0958d-1b15-418e-b4db-45ee531f71af\" style=\"border-width:0px;\" height=\"613\" width=\"1920\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/e1f0958d-1b15-418e-b4db-45ee531f71af.png\" alt=\"Click Here to Subscribe to Masters in Marketing\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/strong><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/heres-why-your-next-newsletter-isnt-going-to-spam\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At my final job I used to be tasked with launching a e-newsletter, and was instantly confronted with a bunch of unfamiliar acronyms: DKIM, DMARC,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":90424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-90423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here\u2019s why your next newsletter isn\u2019t going to spam - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s why your next newsletter isn\u2019t going to spam - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-18T21:59:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-18T22:00:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/08\/al-iverson-masters-in-marketing-1-20250818-13296.webp.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"524\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Here\u2019s why your next newsletter isn\u2019t going to spam\",\"datePublished\":\"2025-08-18T21:59:41+00:00\",\"dateModified\":\"2025-08-18T22:00:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/\"},\"wordCount\":1045,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/al-iverson-masters-in-marketing-1-20250818-13296.webp.webp\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/\",\"name\":\"Here\u2019s why your next newsletter isn\u2019t going to spam - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/al-iverson-masters-in-marketing-1-20250818-13296.webp.webp\",\"datePublished\":\"2025-08-18T21:59:41+00:00\",\"dateModified\":\"2025-08-18T22:00:42+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/al-iverson-masters-in-marketing-1-20250818-13296.webp.webp\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/al-iverson-masters-in-marketing-1-20250818-13296.webp.webp\",\"width\":524,\"height\":393},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/08\\\/18\\\/heres-why-your-next-newsletter-isnt-going-to-spam\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Here\u2019s why your next newsletter isn\u2019t going to spam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Here\u2019s why your next newsletter isn\u2019t going to spam - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/","og_locale":"en_US","og_type":"article","og_title":"Here\u2019s why your next newsletter isn\u2019t going to spam - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2025-08-18T21:59:41+00:00","article_modified_time":"2025-08-18T22:00:42+00:00","og_image":[{"width":524,"height":393,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/08\/al-iverson-masters-in-marketing-1-20250818-13296.webp.webp","type":"image\/webp"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"Here\u2019s why your next newsletter isn\u2019t going to spam","datePublished":"2025-08-18T21:59:41+00:00","dateModified":"2025-08-18T22:00:42+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/"},"wordCount":1045,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/08\/al-iverson-masters-in-marketing-1-20250818-13296.webp.webp","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/","url":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/","name":"Here\u2019s why your next newsletter isn\u2019t going to spam - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/08\/al-iverson-masters-in-marketing-1-20250818-13296.webp.webp","datePublished":"2025-08-18T21:59:41+00:00","dateModified":"2025-08-18T22:00:42+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/08\/al-iverson-masters-in-marketing-1-20250818-13296.webp.webp","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/08\/al-iverson-masters-in-marketing-1-20250818-13296.webp.webp","width":524,"height":393},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/18\/heres-why-your-next-newsletter-isnt-going-to-spam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"Here\u2019s why your next newsletter isn\u2019t going to spam"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/90423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=90423"}],"version-history":[{"count":1,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/90423\/revisions"}],"predecessor-version":[{"id":90425,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/90423\/revisions\/90425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/90424"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=90423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=90423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=90423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}