{"id":8958,"date":"2022-02-02T14:12:05","date_gmt":"2022-02-02T14:12:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/google-opens-up-about-how-maps-review-moderation-works\/"},"modified":"2022-02-02T14:12:05","modified_gmt":"2022-02-02T14:12:05","slug":"google-opens-up-about-how-maps-review-moderation-works","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/google-opens-up-about-how-maps-review-moderation-works\/","title":{"rendered":"Google opens up about how Maps review moderation works"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Google has published an <a href=\"https:\/\/blog.google\/products\/maps\/how-google-maps-reviews-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">overview<\/a> of how Maps reviews work. The overview includes details about how the company develops and enforces policies and the role of machines and humans in content moderation.<\/p>\n<p><strong>Policy creation and enforcement. <\/strong>\u201cAs the world evolves, so do our <a href=\"https:\/\/support.google.com\/contributionpolicy\/answer\/7422880?hl=en&amp;ref_topic=7422769\" target=\"_blank\" rel=\"noreferrer noopener\">policies<\/a> and protections,\u201d Google said in the blog post. Regular revisions help Google adapt its policies to better protect businesses from abuse.<\/p>\n<p>As an example, the company pointed back to when governments and businesses began requiring proof of COVID-19 vaccination before entering: \u201cWe put extra protections in place to remove Google reviews that criticize a business for its health and safety policies or for complying with a vaccine mandate,\u201d Google said.<\/p>\n<p>In addition, \u201cOnce a policy is written, it\u2019s turned into training material \u2014 both for our operators and machine learning algorithms,\u201d the company said.<\/p>\n<p><strong>Review moderation powered by machine learning.<\/strong> User reviews are sent to Google\u2019s moderation system as soon as they\u2019re submitted. If no policy violations are detected, then the review can be live in a matter of seconds.<\/p>\n<p>To determine whether a review might violate policy, Google\u2019s machine learning-powered moderation systems evaluate reviews from multiple angles, such as:<\/p>\n<ul>\n<li>Whether the review contains offensive or off-topic content.<\/li>\n<li>Whether the account that left the review has any history of suspicious behavior.<\/li>\n<li>Whether there has been uncharacteristic activity at the place or business being reviewed (e.g., an abundance of reviews over a short period of time or whether the location recently received media attention that might motivate people to leave fake reviews).<\/li>\n<\/ul>\n<p><strong>The role of human moderators.<\/strong> Google\u2019s human moderators are responsible for running quality tests and completing additional training to remove bias from the machine learning models. Training the models on the various ways words and phrases can be used helps improve Google\u2019s ability to screen for fake reviews while also reducing the chances of false positives.<\/p>\n<p>Human moderators also review flagged content. When Google finds fake reviews, it removes them and, in certain cases, will also suspend the user accounts they came from.<\/p>\n<p><strong>Proactive measures.<\/strong> Google\u2019s systems continue to analyze reviews and monitor for abnormal patterns even after reviews are live. Such patterns include groups of people leaving reviews for the same cluster of businesses, or a business receiving an unusual amount of <a href=\"https:\/\/searchengineland.com\/one-star-ratings-on-google-are-deemed-not-defamatory-and-why-thats-a-problem-347830\">1 or 5-star reviews<\/a> over a short time period.<\/p>\n<p>In addition, the human moderation team works to identify potential abuse risks. \u201cFor instance, when there\u2019s an upcoming event with a significant following \u2014 such as an election \u2014 we implement elevated protections to the places associated with the event and other nearby businesses that people might look for on Maps,\u201d Google said.<\/p>\n<p><strong>Why we care.<\/strong> Reviews are a local ranking factor. Understanding how Google handles reviews can help you abide by its policies and improve your business\u2019 visibility.<\/p>\n<p>While the information above isn\u2019t new, it does give us an under-the-hood look at Google\u2019s moderation system in greater detail than the company has previously shared.<\/p>\n<p><strong><em>RELATED:<\/em><\/strong><strong><em> <\/em><\/strong><a href=\"https:\/\/searchengineland.com\/how-google-and-yelp-handle-fake-reviews-and-policy-violations-374071\"><em>How Google and Yelp handle fake reviews and policy violations<\/em><\/a><\/p>\n<hr\/>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-12 sel-new-articles mb1\">\n<h3>New on Search Engine Land<\/h3>\n<section class=\"global-content-stream\"\/><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t<!-- GPT AdSlot 7 for Ad unit 'SEL_End-of-Story' ### Size: [[800,440],[800,260]] --><\/p>\n<p><!-- End AdSlot 7 --><\/p>\n<div class=\"about-author row\">\n<h3>About The Author<\/h3>\n<div class=\"information col-lg-12 col-md-12 col-sm-12\">\n<div class=\"author-module\">\n<div class=\"avatar\">\n\t\t\t<img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" loading=\"lazy\" http:=\"\" data-lazy-src=\"https:\/\/searchengineland.com\/images\/authors\/GeorgeNguyen-lg.jpg\" loading=\"lazy\"\/><noscript><img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/searchengineland.com\/images\/authors\/GeorgeNguyen-lg.jpg\" loading=\"lazy\"\/><\/noscript>\t\t\t<\/div>\n<div class=\"about\">\n<p>\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\tGeorge Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/google-how-maps-review-moderation-works-379697\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has published an overview of how Maps reviews work. The overview includes details about how the company develops and enforces policies and the role&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google opens up about how Maps review moderation works - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/google-opens-up-about-how-maps-review-moderation-works\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-02T14:12:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/maps_local_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/google-opens-up-about-how-maps-review-moderation-works\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/google-opens-up-about-how-maps-review-moderation-works\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Google opens up about how Maps review moderation works\",\"datePublished\":\"2022-02-02T14:12:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/google-opens-up-about-how-maps-review-moderation-works\\\/\"},\"wordCount\":572,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/google-opens-up-about-how-maps-review-moderation-works\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/maps_local_1920.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/google-opens-up-about-how-maps-review-moderation-works\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/google-opens-up-about-how-maps-review-moderation-works\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/google-opens-up-about-how-maps-review-moderation-works\\\/\",\"name\":\"Google opens up about how Maps review moderation works - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/google-opens-up-about-how-maps-review-moderation-works\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/02\\\/google-opens-up-about-how-maps-review-moderation-works\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/maps_local_1920.jpg\",\"datePublished\":\"2022-02-02T14:12:05+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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