{"id":8949,"date":"2022-02-02T13:48:04","date_gmt":"2022-02-02T13:48:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/48-of-marketers-seeing-campaign-improvements-through-personalization\/"},"modified":"2022-02-02T13:48:04","modified_gmt":"2022-02-02T13:48:04","slug":"48-of-marketers-seeing-campaign-improvements-through-personalization","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/48-of-marketers-seeing-campaign-improvements-through-personalization\/","title":{"rendered":"48% of Marketers Seeing Campaign Improvements Through Personalization"},"content":{"rendered":"

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As more marketers turn to personalization to resonate with their target audience, new research indicates that it is already helping many improve the performance of their campaigns.<\/p>\n

Ascend2 recently published<\/a> the \u201cPersonalization in Digital Marketing\u201d report, and statistics suggested that the majority of marketers (48%) agree their campaign performance \u201csignificantly\u201d improves when personalization is implemented. About 47% \u201cstrongly agree\u201d with the same sentiment, highlighting the importance of delivering a relevant experience to customers.<\/p>\n

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Increased customer retention (49%) was cited by marketers as the top benefit of having a successful personalization strategy. This was followed by improved customer experience (43%), increased engagement (43%) and increased revenue (41%).<\/p>\n

That being said, marketers have still faced challenges along the way. The majority (39%) claimed that it has been difficult to manage customer expectations, while 38% have faced budget constraints.<\/p>\n

Marketers Pivoting to Adjust to Customer Demands<\/h2>\n

Marketers are benefiting from personalization, but previous research suggests that many expect to be up against more customer demands in the coming months.<\/p>\n

Mitto conducted<\/a> \u201cThe State of the Customer Experience\u201d report, and data indicated that 64% of marketers believe customers will ultimately become more demanding over the next 12 months. Nearly 32% are expecting customer demands to at least remain the same, while only 4% predict their customers will become less demanding.<\/p>\n

More marketers now appear to be boosting their investment in the customer experience, especially those with an omnichannel strategy. Nearly 71% of marketers with a complete omnichannel strategy claim they intend to increase their investment in the customer experience this year.<\/p>\n<\/p><\/div>\n