{"id":8917,"date":"2022-02-02T12:26:04","date_gmt":"2022-02-02T12:26:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/5-influencer-marketing-myths-for-2022\/"},"modified":"2022-02-02T12:26:04","modified_gmt":"2022-02-02T12:26:04","slug":"5-influencer-marketing-myths-for-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/02\/5-influencer-marketing-myths-for-2022\/","title":{"rendered":"5 Influencer Marketing Myths for 2022"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div> <iframe loading=\"lazy\" id=\"binge-iframe-158963\" data-wp=\"1.10\" class=\"binge-iframe\" height=\"70\" width=\"100%\" frameborder=\"0\" onload=\"if (typeof BingeIframeRan === &quot;undefined&quot;) { document.getElementById(&quot;binge-iframe-158963&quot;).style.opacity = 1 } \" style=\"margin-top: 10px!important; margin-bottom: 10px!important; opacity: 0;\" data-lazy=\"true\" data-src=\"https:\/\/bingewith.com\/article\/::_wp&amp;permalink=https:\/\/www.convinceandconvert.com\/influencer-marketing\/5-influencer-marketing-myths-for-2022\/\" scrolling=\"no\"><\/iframe><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-159437 size-large\" src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-1024x512.png\" loading=\"lazy\" alt=\"5 Influencer Marketing Myths for 2022\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-1024x512.png 1024w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-300x150.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-768x384.png 768w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-1536x768.png 1536w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-1000x500.png 1000w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-100x50.png 100w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-150x75.png 150w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter wp-image-159437 size-large\" src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-1024x512.png\" loading=\"lazy\" alt=\"5 Influencer Marketing Myths for 2022\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-1024x512.png 1024w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-300x150.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-768x384.png 768w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-1536x768.png 1536w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-1000x500.png 1000w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-100x50.png 100w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022-150x75.png 150w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2021\/10\/5-Influencer-Marketing-Myths-for-2022.png 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p><b>Influencer marketing is not new but it is constantly changing and marketers have thoughts. Below are 5 common influencer marketing myths we\u2019ve heard and want to debunk.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">Myth #1: Influencer marketing is a fad.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Actually, this may be true, sort of. Hear me out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Post-COVID data shows a 37% decrease in brands working with influencers and a 41% drop in the efficiency of influencer marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, brands are still <\/span><a href=\"https:\/\/adtechdaily.com\/2020\/07\/06\/influencer-marketing-drops-sharply-amid-covid-19-pandemic\/\"><span style=\"font-weight: 400;\">investing in influencer marketing<\/span><\/a><span style=\"font-weight: 400;\">, specifically through nano and micro-influencers. I see this shift as a more strategic approach to influencer marketing and a way to redefine a tactic <\/span><a href=\"https:\/\/www.business.com\/articles\/influencer-marketing-losing-influence\/\"><span style=\"font-weight: 400;\">fraught with issues.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, is influencer marketing a fad?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of brands spending lots of money on influencers with large followings? Potentially.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in my opinion, influencer marketing in terms of nano and micro-influencers \u2014 specifically ones that resonate with niche audiences \u2014\u00a0 is here to stay &amp; will become an important part of a strategic marketing mix.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">So, what does this mean for marketers?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keep influencer marketing on your radar and dive deep into your personas to see if nano and micro-influencers could connect you with your audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Myth #2: Influencer marketing is only successful for younger generations.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketers around the world are trying to woo the next generation of consumers with influencer marketing. In fact, there are over 15 million search results for \u201cinfluencer marketing to Gen Z.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, \u201cinfluencer marketing to Gen X\u201d and \u201cinfluencer marketing to Boomers\u201d have less than 10 million results combined.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s up with that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think it mostly comes down to the myth that influencer marketing is only for younger generations, which is simply not true. In fact, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/07\/15\/reaching-baby-boomers-with-influencer-marketing-during-the-pandemic\/?sh=674244486684\"><span style=\"font-weight: 400;\">older generations<\/span><\/a><span style=\"font-weight: 400;\"> are spending more and more time on social media and shifting their shopping habits toward online retail, delivery services, and subscriptions which means brands have more opportunities than ever to engage across generations. Gen X and Boomers also control the vast majority of disposable income in the US.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some marketers are writing strategies around younger influencers, terms like \u201c<\/span><a href=\"https:\/\/www.dailysabah.com\/arts\/grandfluencers-social-medias-older-influencers-debunk-age-myths\/news\"><span style=\"font-weight: 400;\">Grandfluencers<\/span><\/a><span style=\"font-weight: 400;\">\u201d and \u201c<\/span><a href=\"https:\/\/mediakix.com\/blog\/most-popular-elderly-influencers-instagram-top-best\/\"><span style=\"font-weight: 400;\">elderly influencers<\/span><\/a><span style=\"font-weight: 400;\">\u2019 are becoming more popular. Influencers like <\/span><a href=\"https:\/\/www.instagram.com\/trainwithjoan\/?hl=en\"><span style=\"font-weight: 400;\">Joan MacDonald<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.instagram.com\/baddiewinkle\/?hl=en\"><span style=\"font-weight: 400;\">Helen Winkle<\/span><\/a><span style=\"font-weight: 400;\"> are over here living their best lives as 70-year-old-plus influencers with almost 5 million followers combined.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gen X also has some fabulous influencers like <\/span><a href=\"https:\/\/www.instagram.com\/funkingafter50\/\"><span style=\"font-weight: 400;\">Arlinda McIntosh<\/span><\/a> <span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.instagram.com\/marchandmayblog\/\"><span style=\"font-weight: 400;\">Ana Pejkanovic<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">So, what does this mean for marketers?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your audience includes Gen X and\/or Boomers, influencer marketing may be worth a try.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Myth 3: Influencers have to have large followings to be effective.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We covered this a bit in myth #1, but let\u2019s dive deeper.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditionally, influencer marketing means utilizing a social media user with a large following. Today, that definition is changing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While mega influencers (social users with millions of followers) are the first thing many people think of when they think \u201cinfluencer,\u201d other groups are growing in popularity. However, there are differing opinions on how many followers each group has, especially in the micro and nano categories where some marketers say nano influencers can have as little as <\/span><a href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/why-nano-influencers-are-important-brands\/2366426\"><span style=\"font-weight: 400;\">500 followers and still be effective<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mega: 1M+ followers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Macro: 100K+ followers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Micro: 10K+ followers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nano: 500 to 10K followers<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">While influencers generally have a conversion rate of around 3%, <\/span><a href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/why-nano-influencers-are-important-brands\/2366426\"><span style=\"font-weight: 400;\">nano influencers<\/span><\/a><span style=\"font-weight: 400;\"> are converting at upwards of 30% in some cases.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What does this mean for marketers?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketers should look for opportunities to work with influencers with niche communities and remember that large followings don\u2019t equal better.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Myth 4: Influencer marketing doesn\u2019t work for B2B companies.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is simply not true.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What does this mean for B2B marketers?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B2B marketers should explore ways to bring influencers into their marketing, whether it\u2019s through employees, customers, or social media influencers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Myth #5: Influencer marketing has no rules.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In an <\/span><a href=\"https:\/\/www.ftc.gov\/news-events\/press-releases\/2021\/10\/ftc-puts-hundreds-businesses-notice-about-fake-reviews-other?utm_campaign=mkb&amp;utm_medium=newsletter&amp;utm_source=morning_brew\"><span style=\"font-weight: 400;\">October 2021 news release<\/span><\/a><span style=\"font-weight: 400;\">, the Federal Trade Commission said they\u2019ve officially put hundreds of businesses on notice for \u201cfake reviews and other misleading endorsements\u201d. The penalty for misleading consumers is up to $43,792 per violation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What does this mean for marketers?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It means <\/span><a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/ftcs-endorsement-guides-what-people-are-asking\"><span style=\"font-weight: 400;\">there are rules you need to follow<\/span><\/a><span style=\"font-weight: 400;\">, and you shouldn\u2019t be a jerk and mislead and deceive people. Familiarize yourself with the FTC endorsement guidelines and comply to avoid headaches and hardships.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2022 Influencer Marketing Myths Debunked!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There you have it! Five myths we wanted to address so you can decide if a dip in the influencer pool is worth exploration by you and your team.\u00a0<\/span><\/p>\n<\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.convinceandconvert.com\/influencer-marketing\/5-influencer-marketing-myths-for-2022\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is not new but it is constantly changing and marketers have thoughts. 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