{"id":88642,"date":"2025-08-05T22:52:38","date_gmt":"2025-08-05T22:52:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/05\/what-marketers-need-to-know-about-the-new-texas-sb-140-law\/"},"modified":"2025-08-05T22:53:49","modified_gmt":"2025-08-05T22:53:49","slug":"what-marketers-need-to-know-about-the-new-texas-sb-140-law","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/05\/what-marketers-need-to-know-about-the-new-texas-sb-140-law\/","title":{"rendered":"What Marketers Need to Know About the New Texas SB 140 Law"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>Texas is thought for doing issues huge, and that now contains its telemarketing rules. A brand new state regulation, <a href=\"https:\/\/statutes.capitol.texas.gov\/docs\/BC\/htm\/BC.302.htm\"><span>Senate Bill 140 (SB 140)<\/span><\/a>, is about to take impact on September 1, 2025, and it is a game-changer for any enterprise that engages in SMS advertising and marketing to Texas residents.<\/p>\n<p><!--more--><\/p>\n<p>This is not a minor replace\u2014SB 140 considerably broadens the scope of what is thought-about telemarketing, introduces new litigation dangers, and will increase penalties for non-compliance.\u00a0<\/p>\n<p>Here is what entrepreneurs have to know concerning the new regulation and its potential impacts.<\/p>\n<p><em>This weblog put up is for informational functions solely and isn&#8217;t authorized recommendation. The brand new regulation has advanced language and introduces vital threat. An essential step in defending your online business is to seek the advice of your authorized counsel.\u00a0<\/em><\/p>\n<p><a id=\"what-changed-with-sb-140\" data-hs-anchor=\"true\"\/><\/p>\n<h2>What Modified with SB 140?<\/h2>\n<p>The important thing modifications within the new regulation are designed to offer Texas shoppers extra energy and safety in opposition to undesirable advertising and marketing communications.<\/p>\n<p><a id=\"h2-a\" data-hs-anchor=\"true\"\/><\/p>\n<h3><strong style=\"background-color: transparent;\">A Broader Definition of &#8220;Phone Solicitation&#8221;<\/strong><\/h3>\n<p>Essentially the most vital change for entrepreneurs is the enlargement of the time period &#8220;phone solicitation.&#8221; Underneath the previous regulation, it primarily referred to voice calls. SB 140 now explicitly contains:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Textual content messages<\/strong><\/li>\n<li aria-level=\"1\"><strong>Picture messages<\/strong><\/li>\n<li aria-level=\"1\"><strong>Different digital transmissions<\/strong><\/li>\n<\/ul>\n<p>This implies SMS and MMS advertising and marketing campaigns at the moment are topic to the identical strict guidelines as conventional telemarketing calls.<\/p>\n<p><a id=\"h2-b\" data-hs-anchor=\"true\"\/><\/p>\n<h3><strong> Expanded Personal Proper of Motion<\/strong><\/h3>\n<p>SB 140 creates a brand new personal proper of motion underneath the Texas Misleading Commerce Practices Act (DTPA). Which means shoppers can now sue companies straight for violations of telemarketing legal guidelines, together with:<\/p>\n<ul>\n<li aria-level=\"1\">Calling numbers on the Texas &#8220;Do Not Name&#8221; record.<\/li>\n<li aria-level=\"1\">Failing to honor opt-out requests.<\/li>\n<li aria-level=\"1\">Utilizing automated dialing gear with out correct consent.<\/li>\n<\/ul>\n<p>The monetary stakes are excessive, with potential damages starting from $500 to $10,000 per violation, and the potential for treble damages for intentional misconduct. A shopper may file a number of lawsuits for repeated violations.<\/p>\n<p><a id=\"h2-c\" data-hs-anchor=\"true\"\/><\/p>\n<h3><strong style=\"background-color: transparent;\">New and Expanded Registration Necessities<\/strong><\/h3>\n<p>The regulation additionally reinforces present telemarketer registration necessities. If your online business is making phone solicitations from Texas or to Texas residents, it&#8217;s possible you&#8217;ll have to <a href=\"https:\/\/www.sos.state.tx.us\/statdoc\/forms\/3401.pdf\"><span>register with the Texas Public Utility Commission<\/span><\/a>.\u00a0<\/p>\n<p>The appliance payment is $200, and registration requires that companies put up a $10,000 safety deposit within the type of a bond executed by a company safety, an irrevocable letter of credit score, or sure certificates of deposit.\u00a0<\/p>\n<p>There are some exemptions, however failure to register may end up in a tremendous of $5,000 per violation.\u00a0<\/p>\n<p><a id=\"key-compliance-considerations\" data-hs-anchor=\"true\"\/><\/p>\n<h2>Key Compliance Concerns\u00a0<\/h2>\n<p>So, what now?\u00a0<\/p>\n<p>First, take a deep breath. The spirit of the regulation is to guard shoppers from unsolicited communications.<\/p>\n<p>To adapt to those modifications, listed below are some areas to think about reviewing:<\/p>\n<p><a id=\"h3-a\" data-hs-anchor=\"true\"\/><\/p>\n<h3>Seek the advice of Your Authorized Crew<\/h3>\n<p>First issues first, seek the advice of your authorized crew.\u00a0<\/p>\n<p>Whereas we will present\u00a0data\u00a0and areas to think about, this weblog put up is for informational functions solely and is <strong>not<\/strong> authorized recommendation. The brand new regulation has advanced language, and an essential step in defending your online business is to seek the advice of your authorized counsel.\u00a0<\/p>\n<p>They&#8217;ll present particular steerage on whether or not your online business falls underneath the brand new regulation&#8217;s registration necessities and may help you navigate the nuances of the laws to make sure you are absolutely compliant.<\/p>\n<p><a id=\"h3-b\" data-hs-anchor=\"true\"\/><\/p>\n<h3>Evaluation Your Consent Methodology<\/h3>\n<p><strong><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcjZfi95saWDIqzKXPW2eij3i7JNUil6GEwqTdO0F5yB2P6wGgN3cUAPG2C10jxok7WVOsEijgwvu_jOx4CylirC3Sg-8tSiGibrzCdK0VKZyyRKWgVHkQPOCLvGdx6L-FVr_ia?key=7PxUNprNKXIA17xzljWfNw\" width=\"487\" height=\"141\" loading=\"lazy\"\/><\/strong><\/p>\n<p>Guarantee you could have a transparent, documented course of for acquiring and monitoring consent for all of your SMS advertising and marketing communications. For those who\u2019re utilizing Drip SMS, we offer <a href=\"https:\/\/help.drip.com\/hc\/en-us\/articles\/4424702577293-Managing-SMS-Compliance-In-Drip\"><span>opt-in confirmation<\/span><\/a> and a report of consent for anybody who opts in by means of a Drip kind.\u00a0<\/p>\n<p><a id=\"h3-c\" data-hs-anchor=\"true\"\/><\/p>\n<h3>Observe Finest Decide-In Practices <img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcxVQ2TQ_SyK1z7YylQKBAXBs6-enMQforJsfOS4ta_yRG9sGAXZoYwdFV1YLdV1vNTS-yq8vNOjapbPFsfoTS_7YpHrZMNCfoPmgfia3JlzHL9XituEGFdJG-PplFNypZBb3Ukvw?key=7PxUNprNKXIA17xzljWfNw\" width=\"591\" height=\"497\" loading=\"lazy\"\/><\/h3>\n<p>A few of these <a href=\"https:\/\/help.drip.com\/hc\/en-us\/articles\/4424710426381-Build-Your-SMS-List\"><span>best practices<\/span><\/a> are constructed into Drip SMS, equivalent to making certain subscribers clearly perceive your SMS phrases and offering a transparent approach to decide out of messages. You can even use double opt-in to verify a person&#8217;s subscription.\u00a0<\/p>\n<p><a id=\"h3-d\" data-hs-anchor=\"true\"\/><\/p>\n<h3>Evaluation Your Decide-Out Course of<strong><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfGQzs0kQ205XDE3KvYRO0k3bPS1hGA6d_80kVOc0K2sisW23waFnNbHJySMlqOTmbpzhIvUohltqb8YM1DvjFrrf4fRadazWHMSNHMt_7NELIKe-1EWCxIIInRneQtz5jzWf3MLw?key=7PxUNprNKXIA17xzljWfNw\" width=\"441\" height=\"291\" loading=\"lazy\"\/><\/strong><\/h3>\n<p>Ensure that your opt-out course of is seamless and that you simply honor all requests promptly.\u00a0<\/p>\n<p>For Drip SMS customers, we robotically decide out anybody<span style=\"font-size: 12px;\"> <\/span>who replies STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT to your SMS quantity. We additionally ship an <a href=\"https:\/\/help.drip.com\/hc\/en-us\/articles\/4424702577293-Managing-SMS-Compliance-In-Drip\"><span>opt-out confirmation message<\/span><\/a> instantly after a subscriber opts out.\u00a0<\/p>\n<p>The panorama of selling rules and shopper privateness is continually evolving. At Drip, we\u2019ll be right here to provide the data you want each step of the way in which.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.drip.com\/blog\/what-marketers-need-to-know-about-the-new-texas-sb-140-law\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Texas is thought for doing issues huge, and that now contains its telemarketing rules. A brand new state regulation, Senate Bill 140 (SB 140), is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":88643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-88642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Marketers Need to Know About the New Texas SB 140 Law - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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