{"id":88298,"date":"2025-08-03T10:51:40","date_gmt":"2025-08-03T10:51:40","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/03\/the-ultimate-guide-to-ai-in-sales\/"},"modified":"2025-08-03T10:53:12","modified_gmt":"2025-08-03T10:53:12","slug":"the-ultimate-guide-to-ai-in-sales","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/08\/03\/the-ultimate-guide-to-ai-in-sales\/","title":{"rendered":"The Ultimate Guide to AI in Sales"},"content":{"rendered":"

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July 24, 2025<\/span>\u00b7<\/span>6 minutes<\/span><\/p>\n
\"Vidyard\"\/<\/p>\n

Vidyard<\/p>\n<\/div>\n

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Dig into the small print of how gross sales groups are utilizing AI right now together with use instances, real-world examples, and find out how to speed up adoption at your organization. <\/p>\n<\/header>\n

By now, everybody is aware of that synthetic intelligence has remodeled gross sales. Proper?\u00a0<\/span><\/p>\n

The information is beginning to pour out relating to the elevated effectivity AI-powered gross sales instruments present from prospecting analysis to <\/span>AI agents<\/span><\/a> that assist with creating customized movies at scale.\u00a0<\/span><\/p>\n

According to ZoomInfo<\/span><\/a>, AI gross sales instruments are serving to customers obtain a 47% enhance in productiveness and saving GTM professionals 12 hours per week on common.\u00a0<\/span><\/p>\n

Should you\u2019re not utilizing AI in gross sales, you\u2019re falling behind.\u00a0 However don\u2019t fear \u2014 in <\/span>this information, we\u2019ll cowl every part it’s worthwhile to find out about utilizing synthetic intelligence in gross sales, from AI use instances to suggestions for adoption. <\/span><\/p>\n

Understanding AI\u2019s position in fashionable gross sales<\/span><\/h2>\n

We imagine that the very best makes use of of AI enhances and scales the work actual persons are doing \u2014 whereas not dropping sight of the human contact that builds long-term gross sales success.\u00a0<\/span><\/p>\n

The preferred use instances for AI in probably the most modern gross sales groups embrace automating gross sales duties, scaling personalization, and offering much more in-depth gross sales forecasting<\/span> and predictive analytics. <\/span><\/p>\n

Gartner predicts that:<\/span><\/p>\n

Here at Vidyard, we encourage our teams to explore AI and understand the best tools, techniques, and use cases for this technology. That\u2019s why one of our most active Slack channels internally is all about empowering our team members to explore AI tools and use cases and share insights with other team members. <\/span><\/p>\n

Team members have shared how they\u2019re able to complete admin tasks like drafting follow-up emails and easy automations using our own platform, including using our <\/span>Video Sales Agent<\/span><\/a> to trigger from Gong once a call has ended, summarize that call and generates a video sales script to create a follow-up video featuring an AI Avatar of the rep to send within minutes of a meeting ending.\u00a0<\/span><\/p>\n

Think of the time that would take if done manually!<\/span><\/p>\n

The evolution of AI in sales<\/span><\/h2>\n

Since the fall of 2022, with the launch of ChatGPT, AI has advanced sales faster than any technology before! It\u2019s gone from basic automation tools to sophisticated systems capable of predictive analytics and decision-making. While of course there are considerations to evaluate prior to launching and scaling your AI usage, if you aren\u2019t dipping your toes in and staying on the pulse of what\u2019s new, you\u2019re likely to get left behind.<\/span><\/p>\n

Back when the first generation of sales engagement platforms, like Gong, Clari, and Outreach, came on the scene their big benefit was automating specific parts of the sales process like cold emailing, note-taking, and CRM data capture. Nowadays, these tools have AI-powered capabilities that go far beyond the basics such as detecting signals a deal is slipping to reviewing what worked across deals to helping teams optimize around what\u2019s working best.\u00a0<\/span><\/p>\n

Learning to use AI means saving time, staying competitive, and future-proofing your skills.<\/span><\/p>\n

Key benefits of AI for sales teams<\/span><\/h2>\n

We\u2019ve talked about the rapidly growing use cases for AI in sales, but if we take a step back, what are the broader benefits AI can have for revenue teams of all shapes and sizes?<\/span><\/p>\n