{"id":86539,"date":"2025-07-21T15:45:39","date_gmt":"2025-07-21T15:45:39","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/21\/groks-ai-companions-drove-downloads-but-its-latest-model-is-the-one-making-money\/"},"modified":"2025-07-21T15:46:52","modified_gmt":"2025-07-21T15:46:52","slug":"groks-ai-companions-drove-downloads-but-its-latest-model-is-the-one-making-money","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/21\/groks-ai-companions-drove-downloads-but-its-latest-model-is-the-one-making-money\/","title":{"rendered":"Grok’s AI companions drove downloads, but its latest model is the one making money"},"content":{"rendered":"

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Grok\u2019s raunchy, unfiltered AI companions<\/a> could also be making headlines for his or her unhinged<\/a> and sometimes NSFW responses, but it surely\u2019s Grok 4, xAI\u2019s newest mannequin, that\u2019s been driving the app\u2019s income of late.<\/p>\n

Elon Musk\u2019s xAI launched<\/a> Grok 4 late on July 9, and by Friday, July 11, Grok\u2019s gross income on iOS had jumped a whopping 325% to $419,000, up from $99,000 the day earlier than the Grok 4 launch, in line with app intelligence agency Appfigures<\/a>.<\/p>\n

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Picture Credit:<\/strong>Appfigures<\/span><\/figcaption><\/figure>\n

Grok continued to drag in higher-than-usual income within the days following the launch of the brand new mannequin, with gross income within the excessive $367,000s for a few days earlier than dipping all the way down to $310,000 on July 14. <\/p>\n

As well as, day by day downloads of the Grok iOS app had elevated 279% to 197,000 by July 11, up from 52,000 earlier than Grok 4 launched.<\/p>\n

However following the addition<\/a> of Grok\u2019s AI companions the following week, on July 14, the leap in downloads and income was much less pronounced. Whereas curiosity in regards to the companions seemingly drove extra installs, the function isn\u2019t but poised to be a big money-maker for the corporate, regardless of being solely out there to \u201cTremendous Grok\u201d subscribers paying $30 per 30 days.<\/p>\n

Grok\u2019s iOS downloads globally had been up 40% the day after the companions launched, reaching 171,000 day by day installs, however income elevated simply 9%, hitting $337,000. <\/p>\n

So whereas it\u2019s clear that there was an impression from the launch, it\u2019s decidedly smaller than the launch of the brand new AI mannequin.<\/p>\n

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Techcrunch occasion<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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Picture Credit:<\/strong>Appfigures<\/span><\/figcaption><\/figure>\n

Given Grok\u2019s costly new subscription providing, timed alongside the Grok 4 launch, it\u2019s not shocking to see that even a smaller improve within the variety of paying subscribers may drive Grok\u2019s iOS income considerably increased.<\/p>\n

The corporate announced<\/a> that, along with Grok 4 and Grok 4 Heavy, it could additionally supply a $300-per-month subscription referred to as SuperGrok Heavy, its priciest plan up to now. The plan presents subscribers early entry to Grok 4 Heavy and different new options, xAI stated, but it surely\u2019s dearer than comparable plans from different main AI suppliers, together with OpenAI, Google and Anthropic. <\/p>\n

It\u2019s attention-grabbing to see this demand for Grok\u2019s subscription plans, regardless that the AI was initially consulting Elon Musk\u2019s X posts<\/a> for solutions. xAI has since addressed<\/a> this concern.<\/p>\n

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Picture Credit:<\/strong>Appfigures<\/span><\/figcaption><\/figure>\n

Curiosity within the new mannequin additionally drove up Grok\u2019s rating on the U.S. App Retailer shortly after its launch, making Grok the No. 3 prime app general, and No. 2 within the Productiveness class by July 12.<\/p>\n

That curiosity has declined considerably over the previous week \u2014 the app is now No. 17 general \u2014 although it\u2019s nonetheless No. 2 in Productiveness, Appfigures information reveals.<\/p>\n

Appfigures notes that it targeted on iOS information for this evaluation, as that information set is presently extra complete than information from Android gadgets. The latter is just out there by July 14 in the meanwhile, as Appfigures\u2019 mannequin wants extra time to course of Google Play information.<\/p>\n<\/div>\n