{"id":86522,"date":"2025-07-21T12:42:42","date_gmt":"2025-07-21T12:42:42","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/21\/heres-how-and-why-marketers-are-using-ai-generated-content-new-data-tips\/"},"modified":"2025-07-21T12:44:14","modified_gmt":"2025-07-21T12:44:14","slug":"heres-how-and-why-marketers-are-using-ai-generated-content-new-data-tips","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/21\/heres-how-and-why-marketers-are-using-ai-generated-content-new-data-tips\/","title":{"rendered":"Here\u2019s how (and why) marketers are using AI-generated content [new data & tips]"},"content":{"rendered":"

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Did you see the viral AI ad<\/a> aired on the NBA finals? Loopy visuals, impeccable product integrations, 3.3M views on X. I nearly couldn\u2019t consider it was fully AI-generated content material.<\/p>\n

\"Get<\/a><\/span><\/span><\/p>\n

An AI film-maker co-wrote the script with Gemini<\/a>, generated Veo-3 prompts and movies, and edited clips on Capcut, all with a finances of simply $2,000.<\/p>\n

This advert made me understand we\u2019ve hit a tipping level in AI-generated content material. For those who\u2019re a content material marketer, you have to take note of AI now.<\/strong><\/p>\n

On this weblog publish, I\u2019ll dive deeper into the highest AI-generated advertising content material sorts, utilizing information from HubSpot\u2019s State of AI survey<\/a>, which incorporates insights from over 1,500 U.S. entrepreneurs. I\u2019ll additionally share AI content material examples and ideas so you possibly can see the potential in motion.<\/p>\n

Desk of Contents<\/strong><\/p>\n

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Entrepreneurs, AI-Generated Content material, and Immediately\u2019s AI Panorama<\/strong><\/h2>\n

In keeping with HubSpot\u2019s State of Advertising and marketing 2025 survey, entrepreneurs assume it\u2019s time to go all in on AI.<\/p>\n

And I fully agree.<\/p>\n

First off, AI adoption stays excessive however nonetheless has room for progress, significantly in non-US markets. In keeping with HubSpot\u2019s 2025 State of AI Advertising and marketing Report, roughly two-thirds of entrepreneurs indicated AI use at work.<\/p>\n

Whereas that is decrease than final yr\u2019s determine (74%), that may be accounted for by the distinction in pattern structure, as this yr surveyed a world viewers whereas final yr solely surveyed U.S. respondents. The U.S. quantity has held regular since final yr.<\/p>\n

On the tech entrance, we\u2019re seeing enchancment on a number of fronts. Fashions like GPT-4 and Claude 3.5 now have nice reasoning and writing capabilities.<\/p>\n

AI brokers are additionally changing into extra highly effective. Applied sciences just like the Mannequin Context Protocol (MCP), which permit LLMs and brokers to share info with one another, are pushing us in direction of the agentic period.<\/p>\n

Within the context of selling, AI has seen widespread adoption and sensible wins. The overwhelming majority (89%) of AI customers indicated that their AI utilization had elevated because of it being added to their current instruments.<\/p>\n

Media content material creation (38%) is an rising use case, indicating AI’s rising position in visible and audiovisual content material, although it nonetheless lags behind textual content. Brainstorming (34%), ability studying (33%), and information evaluation (36%) are extra functions, although much less central to each day advertising workflows.<\/p>\n

Administrative AI functions, like assembly note-taking (26%) and inner communications (14%), stay area of interest, reinforcing that AI is primarily valued for content material manufacturing somewhat than inner operations.<\/p>\n

However it\u2019s not all easy crusing.<\/p>\n

AI doesn\u2019t have one of the best popularity on the subject of accuracy and biases. AI-powered recruiting can have built-in age-discrimination<\/a> Generally, it even tells business owners to break the law<\/a>.<\/p>\n

The regulatory panorama is shifting to try to mitigate AI dangers and sustain with the tempo of innovation.<\/p>\n

On the time of writing this text, over 70 countries<\/a> have their very own AI insurance policies and frameworks to advertise accountable AI growth. The European Union’s proposed AI Act<\/a> goals to manage high-risk AI functions, together with these in advertising, to make sure moral practices and shield customers.<\/p>\n

This regulatory push is important for sustaining belief and stopping AI misuse.<\/p>\n

Most entrepreneurs I\u2019ve spoken to share an analogous sentiment:<\/strong> enthusiastic about every thing they will do with AI, however nervous concerning the potential impacts on their jobs and the fixed strain to upskill.<\/p>\n

Personally, as somebody who has at all times been drawn to automation, I discover AI-generated content material fascinating. On the similar time, I can\u2019t ignore the impression it is going to have on society as a complete.<\/p>\n

Let\u2019s take a look at the professionals and cons of AI-generated content material advertising.<\/p>\n

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AI-Generated Content material in Advertising and marketing: Professionals and Cons<\/strong><\/h2>\n

Professional: Effectivity and Price-Effectiveness<\/strong><\/h3>\n

With AI, groups have change into leaner. One individual with the best AI mannequin and immediate can recreate work that beforehand wanted a inventive group and weeks of effort. 55% of the entrepreneurs we surveyed cite time financial savings as the important thing motive why they use AI.<\/p>\n

Moreover, 65% of entrepreneurs say that AI permits them to deal with extra inventive points of their job by releasing up their time. In the meantime, corporations are actively on the lookout for areas to automate so assets may be allotted extra effectively.<\/p>\n

As an illustration, Shopify CEO Tobias L\u00fctke has an aggressive approach to drive AI adoption<\/a>. His inner memo states, \u201cEarlier than asking for extra headcount and assets, groups should display why they can not get what they need finished utilizing AI.\u201d<\/p>\n

Corporations are additionally constructing out their very own \u201cAI group members.. Over 66% of marketers<\/a> plan to construct out inner instruments for his or her advertising groups, anticipating a forty five% price discount to exterior instruments.<\/p>\n

Merely put, AI permits groups to scale with out growing headcount.<\/p>\n

\"ai-generated<\/p>\n

Con: High quality and Authenticity Considerations<\/strong><\/h3>\n

AI-generated content material typically will get a side-eye for being too robotic or making up details. Based mostly on HubSpot\u2019s AI survey, entrepreneurs proceed to have severe issues about generative AI:<\/p>\n