{"id":86092,"date":"2025-07-18T10:28:38","date_gmt":"2025-07-18T10:28:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/18\/cannabis-brand-miss-grass-drops-cinematic-ads-with-all-the-vibes\/"},"modified":"2025-07-18T10:29:47","modified_gmt":"2025-07-18T10:29:47","slug":"cannabis-brand-miss-grass-drops-cinematic-ads-with-all-the-vibes","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/18\/cannabis-brand-miss-grass-drops-cinematic-ads-with-all-the-vibes\/","title":{"rendered":"Cannabis Brand Miss Grass Drops Cinematic Ads With All the Vibes"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Grandma resides her finest life\u2014absorbing the solar, searching for colourful garments, chatting with inanimate objects, hanging within the park, levitating above the motion.<\/p>\n

She\u2019s staying busy, she tells her granddaughter throughout a cellphone name, however she\u2019s completely chill. That\u2019s as a result of she\u2019s stoned. Calmly, however most positively, stoned.\u00a0<\/p>\n

The fashionable elder in query, performed by actor Nita Freeman, is on the coronary heart of a cinematic marketing campaign from cannabis<\/a> model Miss Grass, which launches its first hemp-derived gummies with probably the most formidable advertising and marketing marketing campaign in its historical past.<\/p>\n

Along with \u201cElevate Up\u201d starring Freeman, the in-house creatives at female-founded Miss Grass have dropped a second brief movie referred to as \u201cWind Down\u201d that faucets into the favored dance video trend<\/a> seen throughout mainstream manufacturers.\u00a0<\/p>\n

Inspiration for the ideas and their energetic tone got here from sources like pdLang, Kendrick Lamar\u2019s creator-centric collective, and prolific director Spike Jonze, with a dose of camp.<\/p>\n

Elevated advertising and marketing<\/strong><\/h4>\n

The content material goals to seize the essence of being excessive with out devolving into tired clich\u00e9s<\/a> in regards to the expertise or the customers, in line with Priyanka Pulijal, head of inventive at Miss Grass.<\/p>\n

\u201cWe\u2019re attempting to indicate that hashish storytelling could be as elevated and intentional as style or magnificence or movie promoting,\u201d\u00a0 Pulijal informed ADWEEK. \u201cThe hashish trade typically pours a lot vitality into survival and gross sales that storytelling can get missed\u2014we needed to push the boundaries.\u201d<\/p>\n

Miss Grass<\/a>, which sells hashish flower and prerolls in seven states, is coming into the ultra-hot hemp-derived class for the primary time with Jewels gummies.\u00a0<\/p>\n

By doing so, the model is following within the footsteps of Cann<\/a>, Wyld, Wana, 1906, Belushi\u2019s Farm, and plenty of others which can be promoting federally authorized micro-dosed drinks and edibles in what\u2019s been dubbed \u201cCali sober summer time.\u201d The demand for hemp-derived products<\/a> has exploded in recent times, accounting for $2.8 billion in gross sales in 2023, per Brightfield Group, anticipated to hit $4.4 billion by 2029.<\/p>\n

<\/p>\n

\u2018Surreal, trendy and joyful\u2019<\/strong><\/h4>\n

The brand new Miss Grass work, from director Vishnu Vallabhaneni, intends to destigmatize weed consumption by displaying numerous customers in \u201csurreal, trendy, and joyful\u201d situations,\u201d in line with Kate Miller<\/a>, co-founder and CEO.\u00a0<\/p>\n

There\u2019s no laborious promote or hyperlink to buy, with the movies performing as consciousness builders that recall the model\u2019s narrative roots.<\/p>\n

\u201cWe began as an editorial platform earlier than we had even developed or launched our personal product line,\u201d Miller stated. \u201cStorytelling has at all times been central to our model, however this manufacturing is next-level, far greater than we\u2019ve ever achieved earlier than.\u201d<\/p>\n

Miller sees \u201cElevate Up\u201d and \u201cWind Down\u201d as an antidote to conventional weed advertising and marketing that \u201cleans into the stoner bro mentality and talks about \u2018it will get you hella excessive with THC, THC, THC.\u2019\u201d<\/p>\n

\u201cElevate Up\u201d and \u201cWind Down,\u201d which stars actor-dancer Jeremy Guyton, are a part of the Miss Grass technique to construct its personal media \u201cnot simply as a inventive flex, however as a longer-term DTC technique,\u201d Miller stated.<\/p>\n

\n
\n
\"Legacy<\/a> <\/div>\n<\/section>\n<\/div>\n

The marketing campaign movies will air throughout Miss Grass\u2019 owned platforms (e-mail, weblog, socials), together with paid buys on Meta<\/a> and different newly canna-friendly channels. There are some state restrictions, however federally authorized hemp merchandise have way more avenues open to them than large sister hashish, which remains to be banned from most conventional retailers.<\/p>\n

Miss Grass plans to roll out behind-the-scenes vignettes and different content material, highlighting the marketing campaign\u2019s expertise, within the coming months.<\/p>\n<\/div>\n