{"id":8570,"date":"2022-02-01T16:09:05","date_gmt":"2022-02-01T16:09:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/good-morning-attribution-is-complex\/"},"modified":"2022-02-01T16:09:05","modified_gmt":"2022-02-01T16:09:05","slug":"good-morning-attribution-is-complex","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/good-morning-attribution-is-complex\/","title":{"rendered":"Good morning: Attribution is complex"},"content":{"rendered":"

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MarTech\u2019s daily brief features daily insights, news, tips, and essential bits of wisdom for today\u2019s digital marketer. If you would like to read this before the rest of the internet does, sign up here<\/a><\/strong> to get it delivered to your inbox daily.<\/em><\/p>\n

Good morning, Marketers, it\u2019s time to acknowledge complexity!<\/p>\n

In last Thursday\u2019s newsletter, the quote of the day came from marketing strategist Kathleen Schaub. In part, it read: \u201cMarketing just cannot be reduced to the sum of its parts. Marketing works as a system and attribution obscures interdependencies.\u201d\u00a0<\/p>\n

In isolation, the quote seemed to be casting doubt on the possibility of effective attribution. Yesterday, however, Kathleen sent me a link to a detailed white paper she put together showing that attribution is just extremely complicated, and providing actionable advice on how to undertake attribution in this complex physical + digital environment.<\/p>\n

\u201cComplexity-wise marketing\u201d she calls it. Worth a read. There\u2019s a link in her blog post here<\/a>.<\/p>\n

Kim Davis<\/em><\/p>\n

Editorial Director<\/em><\/p>\n\n

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About The Author<\/h3>\n
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