{"id":8567,"date":"2022-02-01T15:57:08","date_gmt":"2022-02-01T15:57:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/making-your-email-marketing-more-accessible\/"},"modified":"2022-02-01T15:57:08","modified_gmt":"2022-02-01T15:57:08","slug":"making-your-email-marketing-more-accessible","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/making-your-email-marketing-more-accessible\/","title":{"rendered":"Making Your Email Marketing More Accessible"},"content":{"rendered":"

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I was told by a specialist eyesight doctor there\u2019s a degree of concern with regards the sight ability of youngsters today. A number of universities have discovered that many of their students have increasing levels of accessibility needs. It has obvious implications for email marketing.<\/p>\n

\nThe causes for this impairment is currently in dispute, but there seems to be evidence that short-sightedness in children, just one of the possible causes, has doubled over the last 25 years. It\u2019s apparently the same around much of the world. Whether one should believe that the Covid pandemic is making children\u2019s eyesight worse, as reported, is open to question, but what is certain is that we should consider accessibility when designing our marketing emails and websites.<\/p>\n

\n\"\"It\u2019s likely that there are multiple causes. For instance, the increasing knowledge and skills of paediatricians has meant that many more premature babies are surviving, and this can be linked to eyesight problems. Put yourself in their place. You\u2019d be grateful if you were sent a marketing email, or visited a website, where the producers had concentrated on accessibility being a prime factor in its design.<\/p>\n

\nIt\u2019s not all selfishness of course. We all know somebody who struggles with small type.<\/p>\n

\nThe Royal National Institute for the Blind (RNIB) website is, rather obviously, an example of one designed specifically for those with sight difficulties. There is a page, https:\/\/www.rnib.org.uk\/about-rnib\/web-accessibility-statement<\/a>, which gives an introduction to their methods. It\u2019s well worth reading.<\/p>\n

\nIf you can state that you actively work to ensure your marketing emails and your website conforms with WCAG 2.1 Level 2.1, you will reassure anyone with sight problems. It puts you ahead of the majority, who don\u2019t seem that bothered. I\u2019d suggest a specific email address for anyone with accessibility to contact if they have a problem with your website or emails.\u00a0<\/p>\n

\nDo you have regular accessibility audits?<\/p>\n

\nIt seems possible the problem of children\u2019s eyesight will only get worse as time goes on. By making modifications to your business model now, you are demonstrating you are responsible email marketer, and probably cornering a section of the market that will only get larger.<\/p>\n

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