{"id":8545,"date":"2022-02-01T15:03:05","date_gmt":"2022-02-01T15:03:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\/"},"modified":"2022-02-01T15:03:05","modified_gmt":"2022-02-01T15:03:05","slug":"microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\/","title":{"rendered":"Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Portfolio bid strategies are now available globally, Microsoft Advertising <a href=\"https:\/\/about.ads.microsoft.com\/en-gb\/blog\/post\/february-2022\/portfolio-bid-strategies-and-other-february-product-updates?feed=blogposts\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> on Tuesday. The platform\u2019s automated integration with Google Tag Manager (GTM) is also now generally available.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Portfolio bid strategy management in Microsoft Advertising\" class=\"wp-image-379593\" data-lazy-data-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Microsoft_advertising_portfolio_bid.jpg 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Microsoft_advertising_portfolio_bid-541x338.jpg 541w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Microsoft_advertising_portfolio_bid-181x113.jpg 181w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Microsoft_advertising_portfolio_bid-768x480.jpg 768w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Microsoft_advertising_portfolio_bid.jpg\"\/><noscript><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Microsoft_advertising_portfolio_bid.jpg\" alt=\"Portfolio bid strategy management in Microsoft Advertising\" class=\"wp-image-379593\" data-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Microsoft_advertising_portfolio_bid.jpg 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Microsoft_advertising_portfolio_bid-541x338.jpg 541w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Microsoft_advertising_portfolio_bid-181x113.jpg 181w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Microsoft_advertising_portfolio_bid-768x480.jpg 768w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><figcaption>Portfolio bid strategy management in Microsoft Advertising. Image: Microsoft.<\/figcaption><\/figure>\n<\/div>\n<p><strong>Portfolio bid strategies.<\/strong> This feature automatically adjusts bidding across multiple campaigns to balance under- and over-performing campaigns that share the same bidding strategy (like maximize conversions, target CPA, target impression share, etc).<\/p>\n<p>To get started with <a href=\"https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/56962\/1\" target=\"_blank\" rel=\"noreferrer noopener\">portfolio bid strategies<\/a> in Microsoft Advertising, navigate to Tools &gt; Portfolio bid strategy. Then, select a bid strategy and include complimentary budgets. You can also use shared budgets with portfolio bid strategies to let your campaigns draw from a single budget.<\/p>\n<p><strong>Automated integration with GTM.<\/strong> Microsoft Advertising\u2019s integration with Google Tag Manager enables you to automatically copy the setup used by your existing Google tags.<\/p>\n<p>To do so, sign into Google and select the Google Tag Manager account and container via Microsoft Advertising online. Next, enable the permissions to update your setup and Microsoft Advertising will set up the UET tag with additional parameters.<\/p>\n<p><strong>Why we care. <\/strong>Portfolio bid strategies can help save time that might otherwise be spent manually adjusting bids. The automated GTM integration also helps you save time by copying over the Google tag setup you\u2019re already using.<\/p>\n<hr\/>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-12 sel-new-articles mb1\">\n<h3>New on Search Engine Land<\/h3>\n<section class=\"global-content-stream\"\/><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t<!-- GPT AdSlot 7 for Ad unit 'SEL_End-of-Story' ### Size: [[800,440],[800,260]] --><\/p>\n<p><!-- End AdSlot 7 --><\/p>\n<div class=\"about-author row\">\n<h3>About The Author<\/h3>\n<div class=\"information col-lg-12 col-md-12 col-sm-12\">\n<div class=\"author-module\">\n<div class=\"avatar\">\n\t\t\t<img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/images\/authors\/GeorgeNguyen-lg.jpg\"\/><noscript><img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/images\/authors\/GeorgeNguyen-lg.jpg\"\/><\/noscript>\t\t\t<\/div>\n<div class=\"about\">\n<p>\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\tGeorge Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/microsoft-portfolio-bid-strategies-integration-google-tag-manager-379592\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform\u2019s automated integration with Google Tag Manager (GTM) is also now generally&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T15:03:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/microsoft_advertising_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/01\\\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/01\\\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager\",\"datePublished\":\"2022-02-01T15:03:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/01\\\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\\\/\"},\"wordCount\":281,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/01\\\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/microsoft_advertising_1920.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/01\\\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/01\\\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/01\\\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\\\/\",\"name\":\"Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/01\\\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/01\\\/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/microsoft_advertising_1920.jpg\",\"datePublished\":\"2022-02-01T15:03:05+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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