{"id":8541,"date":"2022-02-01T14:51:06","date_gmt":"2022-02-01T14:51:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/the-new-york-times-has-purchased-viral-word-game-wordle\/"},"modified":"2022-02-01T14:51:06","modified_gmt":"2022-02-01T14:51:06","slug":"the-new-york-times-has-purchased-viral-word-game-wordle","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/the-new-york-times-has-purchased-viral-word-game-wordle\/","title":{"rendered":"The New York Times has purchased viral word game Wordle"},"content":{"rendered":"

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The big picture:<\/strong> The New York Times has purchased the rights to daily word game Wordle, and it will be joining The Times\u2019s portfolio of original puzzle games. Creator Josh Wardle launched the online word game late last year, which gives players six tries to guess a five-letter mystery word. Its popularity surged from 90 players on November 1 to over 300,000 players just two months later. Today, millions of people play the game daily. <\/p>\n

Wardle in an interview<\/a> with BBC Radio 4 in early January said he didn\u2019t intend to monetize the game and didn\u2019t want it to dominate players\u2019 time like other successful games try to.<\/p>\n

As professional wrestler \u201cThe Million Dollar Man\u201d Ted DiBiase famously proclaimed<\/a>, \u201cEveryone has a price.\u201d<\/p>\n

The Times didn\u2019t disclose the full price it paid for Wordle, but said<\/a> it was in the low-seven figures.<\/p>\n

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An update on Wordle pic.twitter.com\/TmHd0AIRLX<\/a><\/p>\n

\u2014 Josh Wardle (@powerlanguish) January 31, 2022<\/a><\/p><\/blockquote>\n

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The news outlet said that at the time Wordle moves to The Times, it will be free to play for new and existing players, adding that no changes will be made to its gameplay. It\u2019s unclear how long that will remain the case, but one has to think that eventually, The Times is going to put it behind a paywall to monetize it.<\/p>\n

The New York Times started running a crossword puzzle in its Sunday edition in 1942. It became a daily feature in 1950 and in 2014, the publication started adding new games to its library<\/a> including Mini Crossword, Spelling Bee, Letter Boxed, Tiles and Vertex.<\/p>\n<\/p><\/div>\n