{"id":85222,"date":"2025-07-12T02:59:24","date_gmt":"2025-07-12T02:59:24","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/12\/how-to-use-ai-to-turn-one-event-into-a-month-of-content\/"},"modified":"2025-07-12T03:00:25","modified_gmt":"2025-07-12T03:00:25","slug":"how-to-use-ai-to-turn-one-event-into-a-month-of-content","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/12\/how-to-use-ai-to-turn-one-event-into-a-month-of-content\/","title":{"rendered":"How to use AI to turn one event into a month of content"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/07\/Business-event-concept-800x450.png\" \/><\/p>\n<div>\n<p>Congrats! Your staff simply delivered an excellent convention. The audio system have been dynamic, sponsors have been completely satisfied, prospects received face-to-face time along with your executives and gross sales took dwelling some shiny new leads. It\u2019s your second. You\u2019re a star.\u00a0<\/p>\n<p>However wait. The dear content material you created is already gathering mud. Nobody deliberate for repurposing, nobody clearly owns the follow-up and now your content material\u2019s lifespan is shorter than ever.\u00a0<\/p>\n<p>That&#8217;s the place the promise of AI meets the truth of occasion advertising and marketing. Everybody says AI will change the whole lot, however most groups are nonetheless determining how, the place and when. Just one% of the workforce are AI specialists, per <a target=\"_blank\" href=\"https:\/\/www.sectionai.com\/ai\/the-ai-proficiency-report\" rel=\"noopener\">Section\u2019s AI Proficiency Report<\/a>. They\u2019re often at corporations with enterprise instruments and formal coaching packages\u2014the remainder of us experiment in actual time, typically with out clear steerage or possession.<\/p>\n<p>How can occasion entrepreneurs use AI to personalize outreach, elevate occasion experiences and switch content material into a gentle pipeline of belongings?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-use-ai-to-streamline-pre-event-planning-and-content-strategy\">Use AI to streamline pre-event planning and content material technique<\/h2>\n<p>Ruth Favela is the AI advertising and marketing supervisor at climate intelligence firm Tomorrow.io. Her early publicity to neural networks and LLMs formed her technical fluency and strategic advertising and marketing method and she or he shares her experience generously, from LinkedIn conversations to podcast interviews.\u00a0<\/p>\n<p>Tomorrow.io meets its authorities and private-sector prospects at occasions across the globe, from main meteorological conferences to regional street reveals. AI-enhanced storytelling powers each part of the staff\u2019s occasion planning, from outreach to content material seize to repurposing.\u00a0<\/p>\n<p>Favela\u2019s five-person staff, which incorporates AI social and content material specialist Madison Sofield, outperforms bigger departments because of the built-in use of AI throughout the advertising and marketing lifecycle.<\/p>\n<p>Right here\u2019s a take a look at a few of their go-to workflows:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/martech.org\/a-co-pilot-approach-to-genai-with-prompt-examples\/\" target=\"_blank\" rel=\"noopener\">Custom GPTs<\/a>:<\/strong> Favela constructed customized GPTs for model voice and government voice and one other that turns transcripts into weblog sections and optimizes them for web optimization. Sofield skilled a customized GPT on top-performing LinkedIn posts and makes use of it to optimize new ones to match these patterns.<\/li>\n<li><strong>Deep analysis:<\/strong> Earlier than an occasion, the staff identifies specialists they most need to meet, then makes use of GPT-o3 to run stories on their corporations. These insights assist them create hyper-personalized content material earlier than, throughout and after the occasion.\u00a0<\/li>\n<li><strong>Video repurposing:<\/strong> The staff accelerates post-event content material manufacturing and permits repurposing at scale with instruments together with Opus, Descript and Goldcast. These workflows clip, summarize and theme classes, tag and manage them in an occasion content material library to be used on social, internet and YouTube.<\/li>\n<\/ul>\n<p>For occasion entrepreneurs simply getting began with AI, Favela presents this recommendation: prioritize one ache level and choose one instrument.\u00a0<\/p>\n<p><strong><em>Dig deeper: <a target=\"_blank\" href=\"https:\/\/martech.org\/how-companies-are-reinventing-event-marketing-with-solomo\/\" rel=\"noopener\">How 3 companies are reinventing event marketing with SoLoMo<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-use-ai-to-personalize-outreach-to-target-accounts-nbsp\">Use AI to personalize outreach to focus on accounts\u00a0<\/h2>\n<p>Favela blends account-based advertising and marketing methods with generative AI and <a target=\"_blank\" href=\"https:\/\/martech.org\/how-to-align-teams-early-with-a-strategic-event-workshop\/\" rel=\"noopener\">cross-team collaboration<\/a> for focused outreach to high accounts and prospects. She makes use of a specialised AI functionality known as deep analysis, the place GPT scours the net for clues about an organization\u2019s objectives, language and ache factors, surfacing insights that assist her staff create pitch-perfect content material.\u00a0<\/p>\n<p>Right here\u2019s the workflow she recommends:<\/p>\n<ul class=\"wp-block-list\">\n<li>Create a GPT undertaking in ChatGPT or Claude for every high-priority account.<\/li>\n<li>Add Deep Analysis findings \u2014 firm background, public statements and earnings calls, social content material, government speeches \u2014 and layer in your model voice, personas and product content material.\u00a0<\/li>\n<li>Immediate GPT<strong> <\/strong>to generate customized outreach and on-site supplies tailor-made to your prospect\u2019s function, trade and present challenges.<\/li>\n<\/ul>\n<p>Generative AI will be the first coding language out there to English majors, however it helps to assume like a knowledge scientist. Structured prompts ship stronger outcomes, so her staff makes use of repeatable frameworks to construct consistency into each undertaking.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-automate-post-event-content-with-ai\">Automate post-event content material with AI<\/h2>\n<p>Madison Sofield says probably the most vital shift with AI isn\u2019t tactical; it\u2019s psychological. Entrepreneurs should rethink their complete method to the workday and workflow. As an alternative of asking, \u201cHow do I do that?\u201d she suggests asking, \u201cHow can one thing else assume or create for me in order that I can focus elsewhere?\u201d<\/p>\n<p>That mindset shift grew to become a cheat code for near-impossible productiveness ranges. At the moment, she\u2019s within the director\u2019s chair, tasking her AI instruments to create and repurpose hours of content material, then enhancing and refining it with customized GPTs that speed up manufacturing and approval cycles.\u00a0<\/p>\n<p>As a result of Tomorrow.io is a video-first advertising and marketing staff, Sofield depends on three core instruments:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Opus<\/strong>: With one click on, Opus repurposes lengthy movies into ranked brief clips primarily based on content material high quality. You may edit captions, lower filler phrases and publish on to social. \u201cWe\u2019re within the age of short-form,\u201d she says. \u201cIt\u2019s a game-changer for scheduling and repurposing.\u201d<\/li>\n<li><strong>Descript<\/strong>: The text-based editor is good for prolonged interviews and horizontal codecs. Sofield additionally pulls transcripts into ChatGPT to show video into LinkedIn carousels, publication copy or weblog posts. \u201cThe video turns into greater than a video. It\u2019s a script I can reuse in numerous codecs.\u201d\u00a0<\/li>\n<li><strong>HeyGen<\/strong>: To scale founder-led advertising and marketing, Sofield makes use of HeyGen to create AI avatar movies of their CEO, primarily based on scripts generated via their executive-voice GPT. \u201cNumerous founder-led corporations are doing founder-led advertising and marketing,\u201d she says, \u201cand so they can\u2019t be in each channel.\u201d<\/li>\n<\/ul>\n<p>\u201cWith these instruments, we\u2019ve gone from a three-week video turnaround to 4 days,\u201d Sofield says. \u201cNow I can schedule a complete month of content material forward utilizing clips from only one lengthy video.\u201d<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-checklist-build-a-scalable-video-repurposing-workflow\">Guidelines: Construct a scalable video repurposing workflow<\/h3>\n<ul class=\"wp-block-list\">\n<li>Maintain cross-team workshops to establish classes for gross sales and buyer outreach.<\/li>\n<li>Get prospects to log out on on-site video testimonials or case research.<\/li>\n<li>Arrange a manufacturing workflow to document and ship high-value classes.<\/li>\n<li>Assign clear possession for post-event repurposing and outline AI instruments for every job.<\/li>\n<li>Tag and retailer content material (movies, blogs, graphics, carousels) in a shared library for staff entry.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-for-event-teams-ready-to-lead-start-with-one-ai-win\">For occasion groups prepared to guide, begin with one AI win<\/h2>\n<p>Firms seeing probably the most vital beneficial properties from AI aren\u2019t simply experimenting. They\u2019re getting a transparent message from the highest. When CEOs set expectations to make use of AI and again it with coaching and inner insurance policies, adoption accelerates, and groups get smarter and quicker.<\/p>\n<p>If that\u2019s not taking place in your org, don\u2019t wait. Begin small. Get buy-in on one instrument, one use case. A single win, like slicing video turnaround time or boosting social engagement, may be extremely persuasive on your CMO or head of selling.\u00a0<\/p>\n<p>AI-focused entrepreneurs agree that utilizing the instruments your self is one of the simplest ways to study. Easy adjustments can remodel a immediate\u2019s output, which suggests enhancing \u2014 refining your immediate within the authentic window, generally a number of instances \u2014 is simply as vital as enhancing in conventional writing. Mastering that loop is the place the actual energy is.<\/p>\n<p>Keep in mind, while you deal with occasion content material like a enterprise asset and use AI to scale it, you\u2019re not simply operating occasions. You\u2019re driving pipeline.\u00a0<\/p>\n<p><strong><em>Dig deeper: <a href=\"https:\/\/martech.org\/how-small-companies-make-a-big-splash-with-event-content\/\" target=\"_blank\" rel=\"noopener\">How small companies make a big splash with event content<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p>\n            <em>Contributing authors are invited to create content material for MarTech and are chosen for his or her experience and contribution to the search neighborhood. Our contributors work below the oversight of the <a href=\"https:\/\/martech.org\/staff\/\">editorial staff<\/a> and contributions are checked for high quality and relevance to our readers. MarTech is owned by <a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\" target=\"_blank\">Semrush<\/a>. Contributor was not requested to make any direct or oblique mentions of <a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\" target=\"_blank\">Semrush<\/a>. The opinions they categorical are their very own.<\/em>\n        <\/p>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/how-to-use-ai-to-turn-one-event-into-a-month-of-content\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congrats! 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