{"id":8515,"date":"2022-02-01T13:46:37","date_gmt":"2022-02-01T13:46:37","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/70-of-marketers-seeing-performance-rebound-amid-pandemic-challenges\/"},"modified":"2022-02-01T13:46:37","modified_gmt":"2022-02-01T13:46:37","slug":"70-of-marketers-seeing-performance-rebound-amid-pandemic-challenges","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/70-of-marketers-seeing-performance-rebound-amid-pandemic-challenges\/","title":{"rendered":"70% of Marketers Seeing Performance Rebound Amid Pandemic Challenges"},"content":{"rendered":"

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Although many marketers have been largely impacted by the COVID-19 pandemic, new research suggests that some are finally rebounding after the initial struggles they faced back in 2020.<\/p>\n

Sparkpost recently published<\/a> its \u201cEmail in 2022\u201d report, and statistics indicated that most marketers (70%) are now reporting their business performance as better overall compared to last year. In addition, 63% claim that their budgets and priorities reflect pre-COVID levels. When factoring in COVID-19 related challenges, 91% of marketing leaders said that their team has been successful over the past year.<\/p>\n

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In 2021, about 71% of respondents claimed that their marketing team had expanded. Furthermore, 95% of leaders cited an increase in alignment between all marketing channels since the beginning of the COVID-19 pandemic. As a result, they may now be working more effectively together.<\/p>\n

Finding Satisfaction in Pandemic Marketing Strategies<\/h2>\n

Although the pandemic put additional stress on many marketers, previous research indicated that most marketing leaders were satisfied with the strategies they put in place.<\/p>\n

Allocadia conducted<\/a> its \u201cHow Today\u2019s CMO Can Leverage ROI to Prove Growth\u201d report, and data suggested that 75% of marketing leaders believed their pandemic strategies were effective. Furthermore, 84% thought that their strategies provided important opportunities for long-term impact.<\/p>\n

Over the past year, the same percentage agreed that marketing has grown in importance. Most marketing leaders (68%) shifted their resources to product marketing during the pandemic, while 62% shifted toward digital ads<\/a>. About 53% moved toward customer marketing.<\/p>\n<\/p><\/div>\n