{"id":84139,"date":"2025-07-04T08:57:34","date_gmt":"2025-07-04T08:57:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/04\/inside-bets-transformation-from-media-company-to-movement\/"},"modified":"2025-07-04T08:58:38","modified_gmt":"2025-07-04T08:58:38","slug":"inside-bets-transformation-from-media-company-to-movement","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/04\/inside-bets-transformation-from-media-company-to-movement\/","title":{"rendered":"Inside BET&#8217;s Transformation From Media Company to Movement"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/07\/marketing-vanguard-bet-kimberly-paige.png?w=600&amp;h=315&amp;crop=1\" \/><\/p>\n<div>\n<p>On this episode of Advertising and marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to discover the intersection of content material, tradition, and group in fashionable media.\u00a0<\/p>\n<p>From judging at <a href=\"https:\/\/www.adweek.com\/category\/cannes-lions\/\" target=\"_blank\">Cannes Lions<\/a> to celebrating BET\u2019s forty fifth anniversary, Kimberly shares how her in depth expertise at P&amp;G, Coca-Cola, and Coty formed her method to genuine storytelling and model evolution.\u00a0<\/p>\n<p>Find out how BET is pioneering change by way of strategic model partnerships, streaming innovation, and a dedication to significant content material that drives each cultural affect and business success.\u00a0<\/p>\n<p>A must-listen for advertising leaders looking for to grasp how heritage manufacturers can keep related whereas sustaining their core mission.<\/p>\n<p>With over twenty years of selling expertise, Kimberly beforehand spent 17 years at Coca-Cola in numerous management roles, together with working the worldwide Sprite enterprise and main their Ventures in Rising Manufacturers division. She started her profession at Procter &amp; Gamble, the place she developed foundational advertising expertise that proceed to tell her method right now.<\/p>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/embed.acast.com\/$\/62470776b68b3c0012ad99a8\/bet-kimberly-paige?\" frameborder=\"0\" width=\"100%\" height=\"110px\" allow=\"autoplay\"><\/iframe><\/p>\n<h4 class=\"wp-block-heading\">Episode highlights:<\/h4>\n<p><strong>[03:32] What Good Advertising and marketing Appears Like As we speak<\/strong> \u2014 Contemporary from judging Cannes Lions, Kimberly emphasizes the significance of genuine storytelling in right now\u2019s panorama: \u201cWe actually wanna get again to actual true storytelling\u2014this notion of Advertising and marketing with large M. And that actually is that if it\u2019s significant, if it issues, it\u2019ll transfer the metrics. And I believe we\u2019re actually attempting to get again to significant work.\u201d She notes that in a world the place TikTok has turn out to be a significant leisure competitor, the bar for high quality storytelling has by no means been greater.<\/p>\n<p><strong>[10:06] Making use of CPG Ideas to Leisure<\/strong> \u2014 Kimberly explains how her various background serves her in leisure: \u201cAs entrepreneurs, our major position is demand creation, whatever the class. The fantastic thing about actually having this huge expertise is that you just see shoppers in a wide range of other ways by way of their journeys.\u201d She emphasizes how each model should now turn out to be an incredible storyteller, making her leisure expertise worthwhile throughout industries.<\/p>\n<p><strong>[14:23] BET\u2019s Evolution and Mission<\/strong> \u2014 Discussing BET\u2019s 45-year journey, Kimberly explains the model\u2019s evolution: \u201cOur mission is not only about offering Black content material, and I believe that\u2019s the distinction. It truly is about altering outcomes for our group. I believe we thrive at this intersection of content material, tradition, and group.\u201d She emphasizes how BET has shifted from being the one place to see Black tradition to specializing in significant affect.<\/p>\n<p><strong>[18:51] Strategic Choices That Modified Trajectory <\/strong>\u2014 Kimberly shares two key choices she\u2019s happy with: main Paramount International\u2019s first transfer into streaming and redesigning BET\u2019s visible id system. On the brand redesign, she recollects: \u201cOur CEO saying, \u2018You broke the brand.\u2019 And I stated, \u2018No, I liberated it.\u2019 It was actually based mostly off an perception round creating this lovely black clean canvas as a result of I believe that\u2019s what tradition is. It will possibly\u2019t be outlined. It will possibly\u2019t be sure.\u201d<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/brand-marketing\/inside-bets-transformation-from-media-company-to-movement\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this episode of Advertising and marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to discover the intersection&#8230;<\/p>\n","protected":false},"author":1,"featured_media":84140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2083,11301,4338,2838,2839,2965,6729],"class_list":["post-84139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-adweek-podcasts","tag-audio-podcast-news","tag-c-suite","tag-diversity","tag-equity-and-inclusion","tag-leadership-talent","tag-marketing-vanguard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inside BET&#039;s Transformation From Media Company to Movement - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2025\/07\/04\/inside-bets-transformation-from-media-company-to-movement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside BET&#039;s Transformation From Media Company to Movement - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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