{"id":84058,"date":"2025-07-03T18:42:40","date_gmt":"2025-07-03T18:42:40","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/03\/andy-crestodina-on-the-future-of-digital-marketing\/"},"modified":"2025-07-03T18:43:51","modified_gmt":"2025-07-03T18:43:51","slug":"andy-crestodina-on-the-future-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/07\/03\/andy-crestodina-on-the-future-of-digital-marketing\/","title":{"rendered":"Andy Crestodina on the Future of Digital Marketing"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<section><em>Hearken to the complete episode:<\/em><br \/><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/playlist.megaphone.fm?e=ETTTE4098853241\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-83656 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/07\/Andy-Crestodina.png\" alt=\"\" width=\"223\" height=\"223\" data-srcset=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/07\/Andy-Crestodina.png 1080w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/07\/Andy-Crestodina-300x300.png 300w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/07\/Andy-Crestodina-1024x1024.png 1024w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/07\/Andy-Crestodina-150x150.png 150w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/07\/Andy-Crestodina-768x768.png 768w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/07\/Andy-Crestodina-75x75.png 75w \" data-sizes=\"auto, (max-width: 223px) 100vw, 223px\"\/>Overview<\/h2>\n<p>On this episode of the Duct Tape Advertising and marketing Podcast, John Jantsch welcomes Andy Crestodina, co-founder and CMO of Orbit Media Studios, to discover the quickly altering world of digital advertising. Andy shares sensible insights on utilizing AI for content material technique, analytics, and web site optimization\u2014whereas emphasizing the enduring significance of high quality, relationships, and human creativity. The dialogue covers every thing from AI-powered viewers simulations to the evolving position of search engine optimisation, and the way entrepreneurs can reduce by way of the noise to deal with what actually issues.<\/p>\n<\/section>\n<section>\n<h2>In regards to the Visitor<\/h2>\n<p><strong>Andy Crestodina<\/strong> is the co-founder and chief advertising officer of Orbit Media Studios, a top-rated digital company in Chicago. A acknowledged authority on content material technique, search engine optimisation, and net analytics, Andy is well known for his capacity to make advanced advertising matters accessible and actionable. He\u2019s the creator of \u201cContent material Chemistry,\u201d a sought-after speaker, and an everyday contributor to main advertising publications. Andy\u2019s hands-on strategy and progressive considering have made him a trusted information for entrepreneurs navigating digital transformation.<\/p>\n<\/section>\n<section>\n<h2>Actionable Insights<\/h2>\n<ul>\n<li>The way forward for advertising will contain testing content material and techniques with AI-generated viewers personas earlier than launching to the true market.<\/li>\n<li>AI\u2019s greatest long-term worth is enhancing high quality and efficiency, not simply effectivity or cost-savings.<\/li>\n<li>Human relationships, creativity, and high-touch service will at all times set nice manufacturers other than \u201cadequate\u201d automation.<\/li>\n<li>Content material that stands out will probably be pushed by sturdy factors of view, authentic analysis, collaboration, and extremely visible codecs.<\/li>\n<li>The search engine optimisation panorama is shifting: informational content material will see much less site visitors from search, whereas industrial intent and \u201cgo to web site\u201d key phrases stay important.<\/li>\n<li>LinkedIn newsletters and platform-native content material are shortly outpacing conventional search engine optimisation for B2B visibility.<\/li>\n<li>Entrepreneurs ought to use analytics for actionable insights\u2014equivalent to CTA efficiency, video engagement, and conversion charges\u2014slightly than generic dashboards or reporting.<\/li>\n<li>AI may also help uncover hidden knowledge tendencies and shortly rework insights into new marketing campaign concepts, however high quality nonetheless requires human oversight and creativity.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Nice Moments (with Timestamps)<\/h2>\n<ul>\n<li><strong>01:10 \u2013 AI Personas and the Way forward for Advertising and marketing<\/strong><br \/>Andy predicts entrepreneurs will quickly use AI-generated \u201cartificial audiences\u201d to check concepts earlier than launch.<\/li>\n<li><strong>03:30 \u2013 Deal with High quality, Not Simply Effectivity<\/strong><br \/>Why the true alternative is in enhancing efficiency, not simply saving time.<\/li>\n<li><strong>05:48 \u2013 The Limits of AI in Design<\/strong><br \/>The place automation may also help artistic groups\u2014and the place pixel-perfect service nonetheless issues.<\/li>\n<li><strong>09:39 \u2013 Content material Creation: AI vs. Originality<\/strong><br \/>The hazard of \u201cadequate\u201d content material and why sturdy opinions and analysis win.<\/li>\n<li><strong>11:21 \u2013 search engine optimisation\u2019s Shifting Position<\/strong><br \/>How commercial-intent key phrases and platform-native content material at the moment are the very best path to visibility.<\/li>\n<li><strong>15:40 \u2013 Analytics That Matter<\/strong><br \/>Andy\u2019s favourite methods to make use of GA4 and AI for actual enterprise insights, not simply experiences.<\/li>\n<li><strong>21:06 \u2013 The Coming Age of Automated Consumer Interactions<\/strong><br \/>Imagining a close to future the place AI brokers assist qualify leads, prep gross sales groups, and take away friction the place purchasers need it.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Pulled Quotes<\/h2>\n<blockquote>\n<p>\u201cAI\u2019s actual worth isn\u2019t simply effectivity. It\u2019s about pushing efficiency and enhancing high quality.\u201d<br \/><cite>\u2014 Andy Crestodina<\/cite><\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cContent material technique is about to have an amazing second\u2014because the tide goes out, sturdy opinions, analysis, and collaboration will stand out much more.\u201d<br \/><cite>\u2014 Andy Crestodina<\/cite><\/p>\n<\/blockquote>\n<\/section>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/ai-andy-crestodina-digital-marketing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hearken to the complete episode: Overview On this episode of the Duct Tape Advertising and marketing Podcast, John Jantsch welcomes Andy Crestodina, co-founder and CMO&#8230;<\/p>\n","protected":false},"author":1,"featured_media":84059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[82,15418],"class_list":["post-84058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-ai","tag-content-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andy Crestodina on the Future of Digital Marketing - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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