{"id":8398,"date":"2022-02-01T05:45:10","date_gmt":"2022-02-01T05:45:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/emerald-releases-first-annual-b2b-events-industry-outlook-2022-report\/"},"modified":"2022-02-01T05:45:10","modified_gmt":"2022-02-01T05:45:10","slug":"emerald-releases-first-annual-b2b-events-industry-outlook-2022-report","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/emerald-releases-first-annual-b2b-events-industry-outlook-2022-report\/","title":{"rendered":"Emerald Releases First Annual \u2018B2B Events Industry Outlook 2022 Report\u2019"},"content":{"rendered":"

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Emerald<\/a>, a builder of dynamic, market-driven platforms that integrate live events with B2B digital solutions, released its<\/span> first annual research report reflecting the changing expectations influencing and shaping the future of the B2B events industry.<\/p>\n<\/p><\/div>\n

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Developed <\/span>by Emerald\u2019s content strategy and marketing agency Content4Demand<\/a>, \u201cB2B Event Industry Outlook Report 2022: Charting Success Amid Evolving Expectations<\/a>\u201d surveyed more than 1,000 B2B event planners, vendors\/providers and attendees in the U.S. and Canada to understand how events are driving business growth in an industry that\u2019s both recovering and evolving. Additionally, the report examined how constant connectivity is driving the demand for year-round engagement.<\/p>\n

Emerald\u2019s \u201cB2B Events Industry Outlook 2022\u201d underscored that while in-person events remain a lynchpin for driving business growth, there is a common thread that identifies a growing demand for virtual and digital offerings. Previously considered as complementary and optional, these digital offerings are now deemed core and essential components to augment the in-person event experience and drive year-round engagement.<\/p>\n

Key takeaways<\/a> include:<\/p>\n