{"id":8371,"date":"2022-02-01T03:05:06","date_gmt":"2022-02-01T03:05:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/the-new-york-times-buys-popular-word-game-wordle\/"},"modified":"2022-02-01T03:05:06","modified_gmt":"2022-02-01T03:05:06","slug":"the-new-york-times-buys-popular-word-game-wordle","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/the-new-york-times-buys-popular-word-game-wordle\/","title":{"rendered":"The New York Times buys popular word game, Wordle"},"content":{"rendered":"

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The New York Times has acquired the online game of the moment, Wordle, its creator Josh Wardle said today.<\/p>\n

No figure has yet been disclosed as to the purchase, although for the time being the game will remain free for users and become part of the Times\u2019 game suite. Wardle, a British software engineer, said he only released the game last October as something for his word-game-loving wife, and now it has millions of global users.<\/p>\n

Wardle took to Twitter<\/a> today to express that, saying he had never imagined that things would happen the way they did, especially as he was making the game for \u201can audience of 1.\u201d He also said being the boss of a global phenomenon was \u201ca little overwhelming\u201d and so selling to the Times was an easy choice \u2013 especially since the newspaper already has some similar games.<\/p>\n

Wordle asks its users to solve a five-letter word puzzle, but they only have six attempts to do so. If users solve the puzzle in fewer guesses they can \u2013 and by God, they do \u2013 publish the finished grid on their social media pages. This doesn\u2019t give away the answer, though, which is one reason why its creator said it became so popular so fast.<\/p>\n

\u201cThe Times remains focused on becoming the essential subscription for every English-speaking person seeking to understand and engage with the world. New York Times Games are a key part of that strategy,\u201d said the newspaper in a statement. \u201cOur games already provide original, high-quality content and experiences every single day. Wordle will now play a part in that daily experience, giving millions more people around the world another reason to turn to The Times to meet their daily news and life needs.\u201d<\/p>\n

In what is a pleasant story for the ages, Wardle said on Reddit he really only got into word puzzles over the last couple of years as the pandemic kept people at home. He said for he and his wife, the Times was often their go-to newspaper for word puzzles. He then decided his wife needed more of a challenge, and while he\u2019d made a prototype for Wordle a while back, he finished what he\u2019d started.<\/p>\n

On the Reddit Q&A, someone asked Wardle why he had made it a free game. He replied, \u201cI don\u2019t understand why something can\u2019t just be fun. I don\u2019t have to charge people money for this and ideally would like to keep it that way.\u201d Still, he\u2019s likely a rich man now.<\/p>\n

Photo: Wordle<\/h5>\n
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