{"id":83588,"date":"2025-06-30T09:21:10","date_gmt":"2025-06-30T09:21:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/30\/5-b2b-video-lessons-from-maersks-youtube-channel\/"},"modified":"2025-06-30T09:22:42","modified_gmt":"2025-06-30T09:22:42","slug":"5-b2b-video-lessons-from-maersks-youtube-channel","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/30\/5-b2b-video-lessons-from-maersks-youtube-channel\/","title":{"rendered":"5 B2B Video Lessons from Maersk&#8217;s YouTube Channel"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div data-module=\"content\"><iframe title=\"Embedded content\" data-lazy=\"true\" data-src=\"https:\/\/everlit.audio\/embeds\/artl_ya2V7s2Ovga\" height=\"130pxpx\" width=\"100%\" data-testid=\"iframe\" loading=\"lazy\" scrolling=\"auto\"><\/iframe><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">YouTube and a 121-year-old Danish delivery and logistics firm.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">It looks like an odd couple.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">But it surely\u2019s a sensible advertising and marketing technique for Maersk, which operates in over 130 nations and boasts over 100,000 workers.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">And it\u2019s removed from the one B2B model to suppose so. Nearly 80% of B2B entrepreneurs say they use YouTube, in accordance with <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/b2b-research\/b2b-content-marketing-trends-research\" data-discover=\"true\">CMI\u2019s 2025 B2B research<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">So, how does a B2B model benefit from the Google-owned video platform? What ought to it chorus from doing? Let\u2019s have a look at some classes from the Maersk YouTube channel.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Maersk has completed nicely in attracting dedicated viewers; its channel boasts over 134,000 subscribers. Since 2010, it\u2019s posted over 1,500 movies, netting greater than 30.7 million views.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt663d10211b43b0ca\/blt8bd2673203c0ce18\/6848686accd6e33a4c19a08c\/maersk-youtube-channel-subscribers.png?width=700&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Maersk has done well in attracting committed viewers; its channel boasts over 134,000 subscribers. Since 2010, it\u2019s posted over 1,500 videos, netting more than 30.7 million views.\" title=\"Maersk has done well in attracting committed viewers; its channel boasts over 134,000 subscribers. Since 2010, it\u2019s posted over 1,500 videos, netting more than 30.7 million views.\"\/><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"1. Make the most of the channel\u2019s description page\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">1. Profit from the channel\u2019s description web page<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt663d10211b43b0ca\/bltfab9ca2a61db99e3\/684868a0847bedf028bdec69\/maersk-youtube-description.png?width=700&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Maersk uses 218 of the 1,000 characters allowed in its full-length description of the channel.\" title=\"Maersk uses 218 of the 1,000 characters allowed in its full-length description of the channel.\"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Maersk makes use of 218 of the 1,000 characters allowed in its full-length description of the channel:<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">\u201c<\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">A.P. Moller &#8211; Maersk is an built-in transport and logistics firm with a number of manufacturers<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> and is a worldwide chief in container delivery and ports. We make use of roughly 100,000 workers throughout operations in 130 nations. Subscribe to our YouTube channel for the most recent updates on our numerous actions all over the world.\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The primary 80 or so characters seem on the house web page (highlighted in daring above).<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The succinct description works nicely. Guests aren\u2019t keen to learn prolonged descriptions. They need to know if the channel pertains to their wants and pursuits. On this case, guests can shortly perceive the business (transportation and logistics) and the corporate\u2019s dimension (100,000 workers and operations in 130 nations).<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Associated:<\/span><a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/contentmarketinginstitute.com\/video-visual-content\/5-lessons-on-creating-video-like-a-pro-even-if-you-re-just-starting-out\" target=\"_self\" data-discover=\"true\">5 Lessons on Creating Video Like a Pro Even If You\u2019re Just Starting Out<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The outline\u2019s final sentence is a <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/audience-building\/put-these-call-to-action-tips-on-your-favorites-list\" data-discover=\"true\">call to action<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">. Maersk asks readers to subscribe to the channel and explains what they\u2019ll get in the event that they do. Making the ask and setting expectations are important in profitable B2B advertising and marketing.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Beneath the outline, Maersk lists its digital channels \u2014 web site, LinkedIn, Fb, Twitter (it doesn\u2019t use the X identify), Instagram, TikTok, and link-in-bio web page.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">More and more, YouTube is a go-to analysis supply, not only a house for watching movies. By together with all their digital websites, Maersk well lets viewers know the place to seek out them.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"2. Organize content with the viewer in mind\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">2. Arrange content material with the viewer in thoughts<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt663d10211b43b0ca\/blt33a60181ab5911f4\/684868e59a6e32046f99ee48\/maersk-youtube-channel-content-organization.png?width=700&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"YouTube allows a channel to post up to 12 custom categories on its page. Maersk displays eight.\" title=\"YouTube allows a channel to post up to 12 custom categories on its page. Maersk displays eight.\"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">YouTube permits a channel to put up as much as 12 customized classes on its web page. Maersk shows eight:<\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Highway to Decarbonisation (displays British spelling)<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li\/>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Podcast Past the Field \u2014 Logistics 101<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li\/>\n<li\/>\n<li\/>\n<li\/>\n<li\/><\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">That is a large breadth of content material that appeals to a number of audiences, together with workers, potential hires, prospects, potential prospects, and business professionals. Most of its class labels spell out what viewers will get. 5 of the classes additionally embrace useful intro explanatory textual content.<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Associated:<\/span><a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/contentmarketinginstitute.com\/video-visual-content\/how-to-create-a-video-strategy-for-now-and-the-future\" target=\"_self\" data-discover=\"true\">How To Create a Video Strategy for Now and the Future<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Maersk brings human faces to the forefront with classes like Life at Sea and Life at Maersk. That\u2019s an all-important issue for B2B firms that as a rule are seen as faceless manufacturers. This <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/youtu.be\/zKTz8z3-AnA\">short video features the story of Capt. Beate Stelzer<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"From Nurse to Navigator: Captain Beate Stelzer&#039;s Journey at Sea\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/zKTz8z3-AnA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Nevertheless, the design isn\u2019t constant. Whereas a lot of the movies have the identical Maersk model colours and font, they do not all the time observe a typical format. The identical concern exists for video titles.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">You possibly can see what I am speaking about within the highway to decarbonisation class.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">As mirrored within the screenshot beneath, the titles embrace:<\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Inauguration of the e-methanol facility Kass\u00f8<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Maersk &amp; Nestle crusing All of the Method To Zero<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Welcome Adrian Maersk: Highlights from &#8230;<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Episode 2 \u2013 All The Method To Zero<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Episode 1 \u2013 All The Method To Zero: Partnering for &#8230;<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Unique Preview: All The Method To Zero \u2013 Episode 2<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Some pictures embrace a video title in a blue field on the left, whereas others embrace full-screen pictures with a title.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt663d10211b43b0ca\/blt69cb996b1d59d8f7\/684869fc81a44f69e8eef308\/maersk-youtube-channel-inconsistent-video-titles.png?width=700&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Maersk\u2019s road to decarbonisation category on its YouTube channel.\" title=\"Maersk\u2019s road to decarbonisation category on its YouTube channel.\"\/><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">After I noticed the class identify, I mistakenly assumed \u201chighway to decarbonisation\u201d was a sequence title. Nevertheless, the class does embrace a sequence \u2014 All The Method To Zero. It could have labored higher to dedicate a class to that sequence. Mixing it amongst different movies is a disservice to the funding in <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/content-marketing-strategy\/groundbreaking-autism-travel-series-rockets-myrtle-beach-tourism\" data-discover=\"true\">sequenced storytelling<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">.<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Associated:<\/span><a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/contentmarketinginstitute.com\/content-marketing-strategy\/shift-your-storytelling-strategy-to-co-create-and-we-don-t-mean-more-case-studies\" target=\"_self\" data-discover=\"true\">Shift Your Storytelling Strategy To Co-Create (and We Don\u2019t Mean More Case Studies)<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Additionally, standardizing the sequence title and episode names from the start is essential to information viewers. I like how Maersk often begins the title with the episode quantity. Since YouTube controls the order of movies in a class, it\u2019s particularly useful to incorporate the episode quantity. Sadly, with Maersk\u2019s sequence of movies, it\u2019s hit and miss whether or not the episode identify is included within the video title.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">TIP:<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> Whereas YouTube automates the order of movies, channel creators can regulate the order of the classes on the house web page.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"3. Plan ahead for video viewing\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">3. Plan forward for video viewing<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt663d10211b43b0ca\/bltcfb1b27b2b55b52c\/68486aef4db37f96c5b752cf\/maersk-youtube-channel-livestreaming-example.png?width=700&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"On its YouTube channel, Maersk published two videos of company meetings, a naming ceremony for a container vessel sailing on green methanol, and the arrival of the world\u2019s first green methanol vessel.\" title=\"On its YouTube channel, Maersk published two videos of company meetings, a naming ceremony for a container vessel sailing on green methanol, and the arrival of the world\u2019s first green methanol vessel.\"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Evidently, Maersk doesn\u2019t do lots of livestreaming. However when it does, it makes use of the YouTube channel. Within the screenshot above, it revealed two movies of firm conferences, a naming ceremony for a container vessel crusing on inexperienced methanol, and the arrival of the world\u2019s first inexperienced methanol vessel.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Maersk appears to make use of livestreaming as a simulcast function, permitting individuals to view in actual time the massive or public in-person occasions hosted by the corporate. That is sensible for a enterprise that operates in over 130 nations and employs 100,000 individuals.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">At most B2B firms, conferences and bulletins aren\u2019t probably the most visually beautiful, not to mention participating, content material. However that\u2019s OK as a result of info is a priceless commodity to ship in itself. These 4 movies noticed between 1,500 and 5,100 views every \u2014 viewers who most probably watched to be taught the knowledge, to not be entertained.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">If Maersk wished to <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/content-marketing-strategy\/crickets-rethink-your-livestream-strategy\" data-discover=\"true\">up its livestream game<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">, it might plan for a video model on the similar time it plans the in-person presentation. For instance, as an alternative of displaying a display cut up of somebody standing at a podium alongside a static presentation slide for 10 minutes, the video might intersperse related B-roll with the dwell speaker voiceover or animations that illustrate what the speaker is explaining.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"4. Add the podcasts\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">4. Add the podcasts<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt663d10211b43b0ca\/bltc91384e3b30068f8\/68486b775d31377375dc523e\/maersk-youtube-channel-podcast.png?width=700&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Maersk hosts its podcast Beyond The Box \u2014 Logistics 101 on its YouTube channel.\" title=\"Maersk hosts its podcast Beyond The Box \u2014 Logistics 101 on its YouTube channel.\"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Maersk hosts its podcast Past The Field \u2014 Logistics 101 on its YouTube channel. It consists of 19 episodes and seems as a devoted class on its house web page. It additionally reveals up underneath the podcast tab on the header.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">YouTube is the <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/blog.youtube\/news-and-events\/1-billion-monthly-podcast-users\/\">most popular listening platform for podcasts<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> and counts 1 billion month-to-month common customers for podcasts on the platform. The title Past the Field is a enjoyable identify, provided that the model is within the container delivery business. Maersk additionally makes use of constant branding, creating thumbnails that function the episode matter together with the audio system. Viewers (or listeners) know precisely what to anticipate.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The podcast additionally consists of audio system outdoors of the Maersk household. That creates a extra credible expertise for viewers and permits the model to additional improve its status as a priceless useful resource for business info.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt663d10211b43b0ca\/blt3ee569b38b6cb3d4\/68486bf26cc076c4211b7f3b\/maersk-youtube-channel-podcast-static-slide.png?width=700&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Maersk's podcast includes speakers outside of the Maersk family. That creates a more credible experience for viewers and allows the brand to further enhance its reputation as a valuable resource for industry information. \" title=\"Maersk's podcast includes speakers outside of the Maersk family. That creates a more credible experience for viewers and allows the brand to further enhance its reputation as a valuable resource for industry information. \"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Many episodes embrace a static slide on the display all through the episode, just like the one above for a latest episode on tech transformation within the world provide chain. It consists of the audio system\u2019 headshots with their names and titles.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">That visible makes , constant thumbnail, but it surely does nothing for individuals watching the episode. Happily, some episodes embrace movies of the podcast being recorded. That\u2019s higher than a static slide, particularly given how a lot nonverbal communication tells a narrative, too.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">To make it much more participating, Maersk might incorporate different visuals into the podcast video. After the audio is recorded, somebody and even an AI device might determine potential visuals from the Maersk content material library and put collectively a visible presentation that works nicely with the prevailing speaker recording video and audio.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"5. Elevate your customer stories\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">5. Elevate your buyer tales<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt663d10211b43b0ca\/blt1e548c153e3a849a\/68486c676573d37e6debc3a5\/maersk-youtube-channel-customer-stories.png?width=700&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Maersk dedicates a YouTube home page category to customer insights. It includes five videos.\" title=\"Maersk dedicates a YouTube home page category to customer insights. It includes five videos.\"\/><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Maersk dedicates a YouTube house web page class to buyer insights. It consists of 5 movies (as proven above):<\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Automation helps Macy\u2019s construct a extra versatile retail provide chain<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> begin an ocean reserving<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Improve the effectivity of your provide chain operation &#8230;<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">What&#8217;s the EU Emissions Buying and selling System (ETS)?<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">APAC Buyer Broadcast for December 2022<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Each B2B channel ought to put buyer tales entrance and middle. If patrons are your channel\u2019s audience, they need to see themselves and so they need to know the way you&#8217;ve got helped remedy the ache factors of others like them.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The primary video incorporates the division retailer Macy\u2019s in its title. That recognizable model instantly connects with these within the retail business, and the remainder of the title identifies the issue and answer \u2014 automation for a extra versatile provide chain.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Sadly, Maersk solely showcases 5 movies, all of which have been revealed over a yr in the past. That doesn\u2019t instill confidence in viewers that Maersk desires to inform their prospects\u2019 tales.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Plus, apart from the Macy\u2019s video, the others aren\u2019t about prospects. They\u2019re simply doubtlessly fascinating subjects <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">for <\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">prospects. For instance, the video about tips on how to make a reserving on the Maersk web site is effective info for purchasers, however not  match for the class.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Apparently, Maersk already has higher buyer tales. I discovered a playlist labeled <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/playlist?list=PLZbLY7ElgpWb8lf0fLQVtvRiu0lAknoXP\">customer stories<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> underneath the logistics and provide chain class. It incorporates 29 movies, together with one revealed three months in the past. It could make sense so as to add these to the extra prominently featured buyer insights class.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><img decoding=\"async\" data-component=\"image\" class=\"ContentParagraph-Image\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt663d10211b43b0ca\/blt4142ebb22a4c555a\/68486d0da683ecec84a99e55\/maersk-youtube-channel-customer-stories-logistics-supply-chain.png?width=700&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Maersk\u2019s Customer Stories playlist features 29 videos, including one published three months ago.\" title=\"Maersk\u2019s Customer Stories playlist features 29 videos, including one published three months ago.\"\/><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"Show and showcase stories\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">Present and showcase tales<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Maersk clearly understands the facility of video in B2B content material advertising and marketing. With over 134,000 subscribers and tens of tens of millions of views, its YouTube channel stands as a testomony to the potential success B2B entrepreneurs can see with movies of their advertising and marketing combine. By studying what labored for Maersk and what may very well be improved, you possibly can ship video content material extra successfully on YouTube on your viewers and the model.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">Need extra content material advertising and marketing suggestions, insights, and examples?<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link ContentText-BodyTextChunk_italic\" href=\"https:\/\/contentmarketinginstitute.com\/newsletter-subscribe\" data-discover=\"true\"> Subscribe<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\"> to workday or weekly emails from CMI.\u00a0<\/span><\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">HANDPICKED RELATED CONTENT:<\/span><\/span><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/contentmarketinginstitute.com\/video-visual-content\/b2b-video-lessons-maersk-youtube-channel\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube and a 121-year-old Danish delivery and logistics firm. It looks like an odd couple. But it surely\u2019s a sensible advertising and marketing technique for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":83589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-83588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 B2B Video Lessons from Maersk&#039;s YouTube Channel - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2025\/06\/30\/5-b2b-video-lessons-from-maersks-youtube-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 B2B Video Lessons from Maersk&#039;s YouTube Channel - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2025\/06\/30\/5-b2b-video-lessons-from-maersks-youtube-channel\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T09:21:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T09:22:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/06\/maersk-youtube-lessons.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/06\\\/30\\\/5-b2b-video-lessons-from-maersks-youtube-channel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/06\\\/30\\\/5-b2b-video-lessons-from-maersks-youtube-channel\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"5 B2B Video Lessons from Maersk&#8217;s YouTube Channel\",\"datePublished\":\"2025-06-30T09:21:10+00:00\",\"dateModified\":\"2025-06-30T09:22:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/06\\\/30\\\/5-b2b-video-lessons-from-maersks-youtube-channel\\\/\"},\"wordCount\":1727,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/06\\\/30\\\/5-b2b-video-lessons-from-maersks-youtube-channel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/maersk-youtube-lessons.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/06\\\/30\\\/5-b2b-video-lessons-from-maersks-youtube-channel\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/06\\\/30\\\/5-b2b-video-lessons-from-maersks-youtube-channel\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/06\\\/30\\\/5-b2b-video-lessons-from-maersks-youtube-channel\\\/\",\"name\":\"5 B2B Video Lessons from Maersk's YouTube Channel - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/06\\\/30\\\/5-b2b-video-lessons-from-maersks-youtube-channel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/06\\\/30\\\/5-b2b-video-lessons-from-maersks-youtube-channel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/maersk-youtube-lessons.png\",\"datePublished\":\"2025-06-30T09:21:10+00:00\",\"dateModified\":\"2025-06-30T09:22:42+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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