{"id":8331,"date":"2022-02-01T01:00:07","date_gmt":"2022-02-01T01:00:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/what-your-digital-marketing-funnel-should-look-like\/"},"modified":"2022-02-01T01:00:07","modified_gmt":"2022-02-01T01:00:07","slug":"what-your-digital-marketing-funnel-should-look-like","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/01\/what-your-digital-marketing-funnel-should-look-like\/","title":{"rendered":"What Your Digital Marketing Funnel Should Look Like"},"content":{"rendered":"

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Consumers are more informed and empowered than ever, which is why it\u2019s critical for your business to have a system in place that opens the gates for them to find you.\u00a0<\/p>\n

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By now, you\u2019ve likely heard that building a successful lead generation strategy<\/span><\/strong><\/a> involves creating a digital marketing funnel, or sales funnel, that better allows you to nurture and qualify your leads before handing them off to sales. A successful funnel system gives you the opportunity to nurture leads through each stage of the buyers\u2019 journey, so they eventually become a customer.\u00a0<\/p>\n

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But, what does a digital marketing funnel look like, and what does it do for your business?<\/p>\n

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You may be surprised to find out that your digital marketing funnel shouldn\u2019t be a funnel at all. Your funnel should instead look like a flywheel. Here\u2019s why.<\/p>\n

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The Push From A Funnel To A Flywheel<\/span><\/h3>\n

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Because the traditional sales funnel places customers as the output, many inbound marketing agencies<\/span><\/strong><\/a> <\/span>now use the flywheel.\u00a0<\/p>\n

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The flywheel incorporates the same components as a sales funnel but instead puts customers at the center. This creates a less linear approach to your lead generation activities.<\/p>\n

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The flywheel model is also more comprehensive and represents the fact that each action taken by a team member impacts another action. While the funnel is a good representation of how buyers learn about products, it doesn\u2019t take into consideration that times have changed, and people are making decisions differently. For example, potential clients now rely on third-party advice, whether it\u2019s from review sites, friends or mentions of your service on social media.<\/p>\n

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Funnels also don\u2019t incorporate any momentum you build and reflect when your lead generation strategies start to experience a slowdown. Improving your internal processes will make your flywheel spin faster.\u00a0<\/p>\n

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So what does a flywheel look represent? It incorporates three main components much like the funnel: Attract, engage and delight<\/strong>.<\/p>\n

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Attract Phase Of The Flywheel<\/span><\/h3>\n

The Attract<\/strong> stage of the flywheel focuses on \u201cdrawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage,\u201d according to Hubspot.<\/p>\n

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In this phase, you are looking to attract the right traffic to your company website. To determine who that \u201cright traffic\u201d is, you want to take a closer look at who your buyer personas are.\u00a0<\/p>\n

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What is a buyer persona?<\/strong><\/a><\/span> Buyer personas are fictionalized representations of your ideal customers, based on real data about customer demographics and online behavior, along with speculation about their personal histories, motivations and concerns.<\/p>\n

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How do you attract buyer personas to your site?<\/strong> The answer is through a cache of tools that strategically generate leads from your target audience. These include:<\/p>\n

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