{"id":83208,"date":"2025-06-27T15:15:10","date_gmt":"2025-06-27T15:15:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/27\/what-it-takes-to-win-in-b2b-ecommerce-a-conversation-with-unilog-impaqx\/"},"modified":"2025-06-27T15:16:25","modified_gmt":"2025-06-27T15:16:25","slug":"what-it-takes-to-win-in-b2b-ecommerce-a-conversation-with-unilog-impaqx","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/27\/what-it-takes-to-win-in-b2b-ecommerce-a-conversation-with-unilog-impaqx\/","title":{"rendered":"What It Takes to Win in B2B eCommerce \u2014 A Conversation with Unilog + ImpaqX"},"content":{"rendered":"

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By Laura Brown | Associate Program Supervisor, Unilog<\/p>\n

A month-to-month weblog sequence spotlighting the modern options, individuals, and partnerships powering B2B digital transformation\u2014one partnership at a time. <\/em><\/p>\n

Kicking Issues off The place It All Started<\/h2>\n

Welcome to the primary version of Plugged In<\/em>, my new weblog sequence celebrating the partnerships that carry Unilog\u2019s linked content material and commerce options to life. We\u2019re beginning the place all of it started\u2014with considered one of our longest-standing and most built-in companions: Bob Lewis<\/strong> and the workforce at ImpaqX<\/strong>.<\/p>\n

For over a decade, Unilog and ImpaqX have labored hand-in-hand to assist distributors throughout North America embrace digital transformation on their very own phrases\u2014with options tailor-made to their enterprise, their clients, and their future.<\/p>\n

To kick issues off, I sat down with Adam Cusumano, EVP of Product & Advertising and marketing at Unilog, and Bob Lewis, CEO of ImpaqX, to discover what defines success in B2B eCommerce\u2014and why this partnership delivers significant outcomes.<\/p>\n

Constructed for B2B: A Platform with Goal<\/h2>\n

Adam started by sharing Unilog\u2019s guiding philosophy: assembly distributors the place they’re\u2014and giving them the whole lot they should compete.<\/p>\n

\u201cWe\u2019re not constructing eCommerce simply to be on-line\u2014we\u2019re constructing to assist distributors develop.\u201d<\/p>\n

With greater than 150 distributors throughout North America<\/strong> counting on the Unilog answer, our CX1 Platform is purpose-built for the B2B shopping for expertise. However greater than that, it\u2019s designed to stage the enjoying area for the Mid-Market Distributors and Specialty Retailers we serve.<\/strong><\/p>\n

Adam defined, \u201cThrough the years Unilog and ImpaqX have watched B2B eCommerce traits and methods evolve\u2014first it was \u2018I\u2019ve received a web site,\u2019 then \u2018You’ll be able to order from me\u2019 however now we\u2019re within the third section: \u2018Let\u2019s do enterprise collectively.\u2019 That\u2019s the place actual progress occurs, and it\u2019s the place we thrive collectively as companions.\u201d<\/p>\n

The Unilog answer presents:<\/p>\n