{"id":83018,"date":"2025-06-26T06:43:12","date_gmt":"2025-06-26T06:43:12","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/26\/when-the-market-doesnt-fit-featuring-ofir-bloch\/"},"modified":"2025-06-26T06:44:21","modified_gmt":"2025-06-26T06:44:21","slug":"when-the-market-doesnt-fit-featuring-ofir-bloch","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/26\/when-the-market-doesnt-fit-featuring-ofir-bloch\/","title":{"rendered":"When the market doesn\u2019t fit, featuring Ofir Bloch"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.oktopost.com\/blog\/wp-content\/uploads\/2025\/06\/Oktopost-Blog-_Ofir-Bloch.png\" \/><\/p>\n<div>\n<p>VP of Company Advertising and marketing at WalkMe, Ofir Bloch, joins the Radically Clear podcast to unpack his journey in constructing the \u201cDigital Adoption Platform\u201d class, the teachings discovered alongside the best way, and what each modern-day advertising and marketing chief ought to know earlier than coming into class creation.<\/p>\n<h2 id=\"listen-to-the-podcast\">Take heed to the podcast:<\/h2>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" data-lazy=\"true\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/2rFtJplvsaZiI9vkElYdyQ?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Don\u2019t neglect to subscribe on <a href=\"https:\/\/open.spotify.com\/episode\/2rFtJplvsaZiI9vkElYdyQ\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> or Apple Podcasts and go away a five-star overview in your favourite podcast app!<\/p>\n<h2 id=\"episode-summary\">Episode abstract<\/h2>\n<p>In terms of carving out house in an current market, most B2B advertising and marketing leaders lean on confirmed ways and acquainted benchmarks. However what occurs when your product merely doesn\u2019t match neatly into any class in any respect?<\/p>\n<p>Meet Ofir Bloch, VP Company Advertising and marketing at WalkMe. He not solely helped outline a brand new class, however lived to inform his profitable story proper on this episode of Radically Clear. Regardless of efficiently establishing a class that now serves over 40% of its market and led to WalkMe\u2019s acquisition by SAP, he\u2019s candid in regards to the challenges.<\/p>\n<blockquote>\n<p>When you don\u2019t should create a class\u2014don\u2019t.<\/p>\n<p>Ofir Bloch, VP Company Advertising and marketing at WalkMe<\/p>\n<\/blockquote>\n<p>Making a class, as Ofir explains, requires intense funding in schooling, persistence with market confusion, and fixed engagement with business analysts and early adopters. He additional explains for WalkMe, it wasn\u2019t a alternative as a lot as a necessity. The platform didn\u2019t neatly match into analytics, buyer expertise, or IT instruments classes, so a brand new house needed to be outlined.<\/p>\n<p>Ofir credit WalkMe\u2019s founders for his or her early instinct and the shoppers for shaping what the class would change into. Initially designed for exterior web sites, WalkMe\u2019s product developed based mostly on consumer demand to assist inside enterprise methods, like CRMs, highlighting a much bigger downside: workers struggling to make use of software program successfully.<\/p>\n<p>That perception grew to become the inspiration for the \u201cDigital Adoption Platform\u201d (DAP) class, software program that helps customers be taught and use a brand new or current software program system extra successfully by offering in-context steerage, coaching, and assist.<\/p>\n<p>For any chief contemplating creating a brand new class, this episode is for you.<\/p>\n<h2 id=\"hot-topics\">Sizzling subjects<\/h2>\n<p>Filled with many hard-earned classes, daring truths, and insider methods on constructing a class and main the motion, Ofir Block dives straight into:<\/p>\n<ul>\n<li>Why class creation isn\u2019t all the time the best transfer<\/li>\n<li>The facility of timing, intuition, and buyer suggestions<\/li>\n<li>The right way to educate the market and lead by instance<\/li>\n<li>Constructing a motion and creating adoption by way of the group<\/li>\n<li>The actual story behind WalkMe\u2019s development and SAP acquisition<\/li>\n<li>The million-dollar takeaway for navigating the unknown<\/li>\n<\/ul>\n<p>When requested what perception he\u2019d supply fellow entrepreneurs, Ofir leaves listeners with this: keep curious. Don\u2019t be afraid to say \u201csure\u201d to alternatives, even in case you don\u2019t really feel 100% prepared. It\u2019s a mindset he sums up with one excellent phrase he just lately found: neophilia, a love for the brand new.<\/p>\n<h2 id=\"meet-ofir\">Meet Ofir<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ofir-bloch\/\" target=\"_blank\" rel=\"noopener\">Ofir Bloch<\/a> is the VP of Company Advertising and marketing at <a href=\"https:\/\/www.walkme.com\/\" target=\"_blank\" rel=\"noopener\">WalkMe<\/a>, the place he drives model technique, thought management, and market positioning for the pioneer and chief of the Digital Adoption class. With experience in aggressive intelligence, analyst relations, and strategic storytelling, he has performed a key position in establishing WalkMe as an business chief, guiding its development from startup to a publicly traded firm. A frequent speaker and business contributor, Ofir collaborates with prime analysis companies to form enterprise expertise discourse.<\/p>\n<p>Curious to be taught extra about WalkMe, digital adoption, or whether or not class creation is best for you? <a href=\"https:\/\/www.linkedin.com\/in\/ofir-bloch\/\" target=\"_blank\" rel=\"noopener\">Connect with Ofir on LinkedIn.<\/a><\/p>\n<p>For extra radically trustworthy conversations with advertising and marketing leaders, <a href=\"https:\/\/www.linkedin.com\/company\/oktopost\/\" target=\"_blank\" rel=\"noopener\">follow us on LinkedIn<\/a>.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.oktopost.com\/blog\/radically-transparent-category-creation-ofir-bloch\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VP of Company Advertising and marketing at WalkMe, Ofir Bloch, joins the Radically Clear podcast to unpack his journey in constructing the \u201cDigital Adoption Platform\u201d&#8230;<\/p>\n","protected":false},"author":1,"featured_media":83019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-83018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When the market doesn\u2019t fit, featuring Ofir Bloch - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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