{"id":8284,"date":"2022-01-31T22:54:04","date_gmt":"2022-01-31T22:54:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\/"},"modified":"2022-01-31T22:54:04","modified_gmt":"2022-01-31T22:54:04","slug":"augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\/","title":{"rendered":"Augmented reality marketing expands with new Pinterest Try On for furniture"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Pinterest has launched an augmented reality (AR) feature that enables users to see what furniture looks like in their homes before they buy, the company\u00a0<a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/pinterest-introduces-ar-try-on-for-home-decor-for-the-ultimate-online-home-shopping-experience\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a>\u00a0Monday. Called \u201cTry On for Home Decor,\u201d the feature is already available for retailers such as Crate &amp; Barrel, CB2, Walmart, West Elm and Wayfair.<\/p>\n<figure class=\"wp-block-image is-style-default\"><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/Pinterest_AR.gif\" alt=\"Pinterest\u2019s Try On for Home Decor feature\" class=\"wp-image-379555\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/Pinterest_AR.gif\" alt=\"Pinterest\u2019s Try On for Home Decor feature\" class=\"lazyload wp-image-379555\"\/><figcaption>Pinterest\u2019s Try On for Home Decor feature. Image: Pinterest.<\/figcaption><\/figure>\n<p><strong>Why we care.<\/strong>\u00a0Experience is all about meeting customers where they are. Increasingly, retailers <a href=\"https:\/\/martech.org\/2022-predictions-e-commerce-everywhere\/\">are looking to virtual and AR experiences<\/a> to enable customers to inspect and purchase big-ticket items like furniture remotely.<\/p>\n<p>The 3D imaging technology has been around for quite a while. The key is the social commerce component. Can users buy with a minimum of clicks, and will the inventory be updated in real-time through the DX?<\/p>\n<p>Just last week, we saw that Snapchat was <a href=\"https:\/\/martech.org\/snapchat-launches-augmented-reality-tool-shopping-lenses\/\">also stepping up their game with AR social commerce<\/a>.<\/p>\n<p>In addition, this capability is rolling out to a new product category with support from well-known retailers, which could be significant for Pinterest\u2019s\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/463353\/pinterest-global-mau\/\">444 million<\/a>\u00a0monthly active users (worldwide) as well as the brands looking to sell to them. If this feature strengthens Pinterest as a shopping platform, it\u2019ll also strengthen it as an advertising channel as well.\u00a0<\/p>\n<p><a href=\"https:\/\/martech.org\/how-marketers-can-upgrade-their-3d-digital-experiences\/\"><strong><em>Read more: Marketers look to upgrade their 3D digital experiences<\/em><\/strong><\/a><\/p>\n<p><strong>AR-powered Try On expands product categories.<\/strong>\u00a0Pinterest first introduced its\u00a0<a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/pinterest-introduces-ar-try-on-for-eyeshadow-and-more-ways-to-shop-products-in-pins\">Try On feature<\/a>\u00a0in January 2021 for beauty products, specifically eyeshadow and lipstick.<\/p>\n<p>A month before that (December 2020), Google launched a\u00a0<a href=\"https:\/\/searchengineland.com\/google-uses-augmented-reality-to-let-users-try-on-cosmetics-344888\">similar feature<\/a>\u00a0in the mobile search results. Amazon also has a \u201cView in your room\u201d feature available on its mobile app for certain products as well.<\/p>\n<p><strong>How it works.\u00a0<\/strong>Users browsing home decor products on Pinterest\u2019s Android or iOS apps will see three dots in the top-right corner of \u201cTry On enabled\u201d Pins. Select the Pin and \u201cTry in your space\u201d to view the product using the camera lens.<\/p>\n<p>Users can adjust and place the product to better help them visualize how it\u2019ll look in-person. Users can also click the Pin to be taken to the checkout page of the retailer\u2019s site.<\/p>\n<p><em>Additional reporting by Chris Wood.<\/em><\/p>\n<hr\/>\n<div class=\"about-author\">\n<h3>About The Author<\/h3>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\"> <noscript><img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img\/https:\/\/martech.org\/images\/authors\/GeorgeNguyen-lg.jpg\"\/><\/noscript><img decoding=\"async\" class=\"lazyload img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img\/https:\/\/martech.org\/images\/authors\/GeorgeNguyen-lg.jpg\"\/><\/div>\n<\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p> <iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript><\/p>\n<p> George Nguyen is an editor at Third Door Media, primarily covering organic and paid search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest has launched an augmented reality (AR) feature that enables users to see what furniture looks like in their homes before they buy, the company\u00a0announced\u00a0Monday&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":8285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmented reality marketing expands with new Pinterest Try On for furniture - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented reality marketing expands with new Pinterest Try On for furniture - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-31T22:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/pinterestAR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1431\" \/>\n\t<meta property=\"og:image:height\" content=\"804\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/31\\\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/31\\\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Augmented reality marketing expands with new Pinterest Try On for furniture\",\"datePublished\":\"2022-01-31T22:54:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/31\\\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\\\/\"},\"wordCount\":419,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/31\\\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/pinterestAR.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/31\\\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/31\\\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/31\\\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\\\/\",\"name\":\"Augmented reality marketing expands with new Pinterest Try On for furniture - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/31\\\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/31\\\/augmented-reality-marketing-expands-with-new-pinterest-try-on-for-furniture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/pinterestAR.png\",\"datePublished\":\"2022-01-31T22:54:04+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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