{"id":82788,"date":"2025-06-24T12:00:10","date_gmt":"2025-06-24T12:00:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/24\/viedoc-sees-immediate-impact-from-new-hubspot-website\/"},"modified":"2025-06-24T12:01:49","modified_gmt":"2025-06-24T12:01:49","slug":"viedoc-sees-immediate-impact-from-new-hubspot-website","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/24\/viedoc-sees-immediate-impact-from-new-hubspot-website\/","title":{"rendered":"Viedoc sees immediate impact from new HubSpot website"},"content":{"rendered":"

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Viedoc partnered with Mix to construct a brand new web site on HubSpot Content material Hub. The outcomes have been instant and spectacular – in only one quarter, their new web site delivered a 100% improve in new consumer to MQL conversion charge and a 14% improve in demo requests. Learn on to find how we created a website that delivered such fast affect.<\/p>\n

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In 2024, Viedoc engaged Mix to design and develop a brand new HubSpot web site. The outcomes exceeded expectations. The crew demonstrated excessive professionalism and responsiveness, persistently delivering high quality outcomes all through the undertaking. <\/span><\/p>\n

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The undertaking was accomplished on schedule and inside price range, reflecting commendable undertaking administration. Mix’s experience and meticulous consideration to element ensured the web site was visually interesting and functionally strong, aligning seamlessly with our targets. <\/span><\/p>\n

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Dan Spring<\/p>\n

Digital Advertising and marketing Lead at Viedoc<\/p>\n<\/blockquote>\n

About Viedoc<\/h2>\n

Viedoc supply an progressive Digital Information Seize (EDC) system that streamlines scientific analysis processes. Their cloud-based platform allows pharmaceutical firms, biotechnology corporations, and analysis organisations to gather, handle, and analyse scientific trial information extra effectively and securely.<\/p>\n

Trusted by analysis groups worldwide, Viedoc’s cutting-edge know-how helps the event of life-changing remedies by making scientific trials quicker, extra dependable, and cheaper.<\/p>\n

The problem<\/h2>\n

Viedoc had a robust advertising basis with good funding in the best channels and a educated crew that understood their market. Nonetheless, their web site wasn’t successfully speaking their worth proposition or showcasing their product in the absolute best approach.<\/p>\n

The web site suffered from three essential challenges:<\/p>\n

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  1. Poor consumer expertise <\/strong>– <\/strong>The UX was problematic, making it troublesome for guests to seek out important info. Navigation did not comply with greatest practices, and the conversion course of was unintuitive and difficult for potential prospects.<\/li>\n
  2. Technical limitations<\/strong> – The web site was constructed on a legacy CMS. It was\u00a0troublesome to edit and keep, disconnected from their CRM system, and carried out\u00a0poorly.<\/span><\/li>\n
  3. Missed conversion alternatives<\/strong> – Regardless of high quality advertising efforts driving visitors to the location, the web site wasn’t successfully changing guests into certified leads, representing a big missed alternative for enterprise progress.<\/span><\/li>\n<\/ol>\n

    Viedoc wanted a complete answer that might not solely tackle these web site challenges but additionally create an built-in advertising platform that would scale with their enterprise.<\/p>\n

    The answer<\/h2>\n

    Mix created a brand new web site utilizing HubSpot Content material Hub and onboarded Viedoc to the platform for his or her broader advertising operations. The web site redesign was the first focus, with supporting HubSpot implementation to create an built-in advertising basis.<\/p>\n

    Web site technique<\/h2>\n

    The undertaking started with creating a complete web site technique knowledgeable by information and consumer analysis to set the muse for\u00a0all different\u00a0phases.<\/p>\n

    UX audit<\/strong><\/h4>\n

    We performed an intensive audit of the present web site to establish particular ache factors and conversion obstacles that had been stopping guests from partaking successfully with Viedoc’s content material and choices.<\/p>\n

    Viewers evaluation<\/strong><\/h4>\n

    Constructing on Viedoc’s present persona work, we analysed how their goal audiences ought to be mirrored within the web site construction and content material technique to create extra related shopping for experiences.<\/p>\n

    Conversion optimisation<\/strong><\/h4>\n

    We analysed Viedoc’s present conversion setup and developed suggestions primarily based on purchaser behaviour patterns to create extra intuitive and efficient conversion paths all through the location.<\/p>\n

    Key phrase technique<\/strong><\/h4>\n

    By complete key phrase analysis, we recognized high-intent business key phrases that could possibly be mapped to product pages to seize in-market patrons actively trying to find scientific trial options.<\/p>\n

    Sitemap improvement<\/strong><\/h4>\n

    We created a strategic sitemap that includes all required pages, with every determination backed by analysis and information to make sure the location structure would successfully serve each customers and enterprise targets.<\/span><\/p>\n

    Wireframes<\/strong><\/h4>\n

    Web page sections had been mapped out in low-fidelity wireframes to determine the optimum info hierarchy and consumer stream earlier than shifting into the design part.<\/p>\n

    Web site design<\/h2>\n

    Our inventive crew designed a web site that successfully communicates Viedoc’s worth proposition whereas offering an distinctive consumer expertise. The clear, fashionable design combines Viedoc’s established model id with high-quality software program imagery that patrons want to guage the platform. Info is offered clearly and logically, making it straightforward for guests to seek out precisely what they’re searching for.<\/p>\n

    A complete mega menu helps customers navigate to related content material rapidly and intuitively, addressing one of many key usability points from the earlier website.<\/p>\n

    \"Viedoc\u2013Homepage\"<\/p>\n

    Recognising that many software program patrons desire shopping in darkish mode, we included this feature to reinforce consumer consolation and engagement. Strategic placement of calls-to-action and conversion parts guides guests naturally by way of their analysis journey.<\/p>\n

    \"Viedoc\u2013Dark\"<\/p>\n

    Web site improvement<\/h2>\n

    The web site was developed on HubSpot Content material Hub with a concentrate on scalability and ease of administration, enabling Viedoc’s crew to take full management of their web site and evolve it as their enterprise wants change.<\/p>\n

    We utilised HubDB to create an environment friendly system for managing assets, making it simple for the Viedoc crew to keep up and replace vital content material like case research, whitepapers, and product documentation.<\/p>\n

    \"viedoc<\/p>\n

    Regardless of incorporating high-quality visuals and complete Google Analytics monitoring code, the web site passes Google’s Core Internet Vitals evaluation because of our lean codebase and HubSpot’s built-in efficiency capabilities.<\/p>\n

    \"viedoc<\/p>\n

    HubSpot implementation<\/h2>\n

    Past the web site, we onboarded Viedoc to key HubSpot instruments to create an built-in advertising basis:<\/p>\n