{"id":82750,"date":"2025-06-24T04:53:10","date_gmt":"2025-06-24T04:53:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/24\/how-to-turn-your-employee-advocacy-program-into-a-movement\/"},"modified":"2025-06-24T04:54:20","modified_gmt":"2025-06-24T04:54:20","slug":"how-to-turn-your-employee-advocacy-program-into-a-movement","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/24\/how-to-turn-your-employee-advocacy-program-into-a-movement\/","title":{"rendered":"How to turn your employee advocacy program into a movement"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.oktopost.com\/blog\/wp-content\/uploads\/2025\/06\/Webinar-Promo-templates-4.png\" \/><\/p>\n<div>\n<p>The dialog round worker advocacy has advanced. We\u2019re not asking why to spend money on it. The query now could be:<\/p>\n<p>How do you construct an advocacy program that sticks? One which workers need to be a part of and keep a part of?<\/p>\n<p>In our newest webinar <a href=\"https:\/\/www.oktopost.com\/webinars\/unstoppable-employee-advocacy-program-movement\">From program movement: The three secrets to an unstoppable employee advocacy program<\/a>, we heard from two powerhouse leaders who\u2019ve constructed advocacy engines which can be overflowing with demand and driving measurable enterprise influence.<\/p>\n<h3>Meet the specialists:<\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ale-schlesinger\/\" target=\"_blank\" rel=\"noopener\">Ale Schlesinger<\/a>, Social Media Supervisor at HiBob, who constructed a program so common that workers request entry quicker than she will grant it.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/sarah-hankins-83579819a\/\" target=\"_blank\" rel=\"noopener\">Sarah Hankins<\/a>, Senior Advertising and marketing Content material Specialist at CBIZ, who designed a hands-on coaching tour that turned curiosity into company-wide participation.<\/p>\n<p>Collectively, they shared their playbook, challenges, pivots, metrics, automation ways, and what actually works. Right here\u2019s what each B2B advocacy chief ought to take away.<\/p>\n<h2 id=\"1-start-with-three-core-ingredients-education-incentives-communication\">1. Begin with three core elements: training, incentives, communication<\/h2>\n<blockquote>\n<p>\u201cYou may have a extremely nice program with a lot of nice content material, however it\u2019s not going to do something for you in case your advocates don\u2019t actually know the way to take part.\u201d \u2013 Sarah Hankins, CBIZ<\/p>\n<\/blockquote>\n<p>Sarah laid out her foundational framework: if folks don\u2019t know the way to take part, or why it issues to them, your program won&#8217;t ever attain vital mass. Right here\u2019s how each Sarah and Ale carry these three core elements to life:<\/p>\n<h3>Schooling: construct confidence and readability from day one<\/h3>\n<p>Each specialists stress that training can\u2019t be one-and-done.<\/p>\n<p>At CBIZ, Sarah provides:<\/p>\n<ul>\n<li>Stay trainings for workplaces and groups<\/li>\n<li>LinkedIn optimization suggestions<\/li>\n<li>Private branding steering<\/li>\n<li>In-person and digital onboarding classes<\/li>\n<\/ul>\n<p>At HiBob, Ale partnered with Oktopost\u2019s workforce to host multi-time zone trainings, overlaying options, suggestions, and platform navigation, all the time tying it again to non-public worth.<\/p>\n<h3>Incentives: create speedy worth and long-term motivation<\/h3>\n<p>HiBob runs a beneficiant prize construction: quarterly winners rise up to $900 in present playing cards, and annual winners can earn $1,500. However extra vital than the prize is the perceived worth:<\/p>\n<ul>\n<li>Advocates see extra engagement on their posts<\/li>\n<li>They develop their networks<\/li>\n<li>Their contributions are publicly acknowledged<\/li>\n<\/ul>\n<h3>Communication: preserve dialogue open, responsive, and private<\/h3>\n<p>Sarah personally onboards every new person and makes certain they know she\u2019s out there. She invitations suggestions, solutions questions shortly, and shares success tales in quarterly classes and year-end recaps.<\/p>\n<p>Ale reinforces the message by way of inner instruments like Bob (HiBob\u2019s HR platform) and Slack, continually reminding workers that this system is lively, beneficial, and open to everybody.<\/p>\n<h2 id=\"2-turn-training-into-a-company-wide-event\">2. Flip coaching right into a company-wide occasion<\/h2>\n<blockquote>\n<p>\u201cIt began with one in-person coaching in Kansas Metropolis\u2026 and I couldn\u2019t consider the excitement it generated.\u201d \u2013 Sarah Hankins, CBIZ<\/p>\n<\/blockquote>\n<p>Sarah\u2019s advocacy roadshow was born from one standout session that created surprising pleasure, folks had been actually pulling coworkers into the room to listen to about Oktopost and their worker advocacy program. That power impressed her to create a 12-stop lunch-and-learn tour, with classes on:<\/p>\n<ul>\n<li>Tips on how to replace and optimize your LinkedIn<\/li>\n<li>What it means to be a thought chief<\/li>\n<li>Why social sharing issues in B2B<\/li>\n<li>Tips on how to use Oktopost successfully<\/li>\n<\/ul>\n<p>Why it labored:<\/p>\n<ul>\n<li>It demystified this system in a enjoyable, non-corporate method<\/li>\n<li>It created FOMO and peer affect (\u201cHey, did you go to the Oktopost coaching downstairs?\u201d)<\/li>\n<li>It made advocacy a part of tradition, not simply tech<\/li>\n<\/ul>\n<p>Can\u2019t go on tour? Sarah recommends:<\/p>\n<ul>\n<li>Internet hosting team-specific Zoom trainings<\/li>\n<li>Constructing a quarterly \u201csocial abilities\u201d session into onboarding<\/li>\n<li>Pairing coaching with a problem to drive activation<\/li>\n<\/ul>\n<p>The secret is making it really feel like an occasion, not only a tutorial.<\/p>\n<h3>3. Use gamification to construct long-term momentum<\/h3>\n<blockquote>\n<p>\u201cIt\u2019s type of like a Computer virus. They be part of for the prizes however they keep as a result of they see the worth.\u201d \u2013 Sarah Hankins, CBIZ<\/p>\n<\/blockquote>\n<p>At HiBob, Ale has constructed a sturdy incentive system. However she\u2019s clear: gamification isn\u2019t nearly factors, it\u2019s about creating moments of motivation. Her workforce makes use of:<\/p>\n<ul>\n<li>Leaderboards that reset every quarter<\/li>\n<li>Public recognition in inner platforms<\/li>\n<li>Customized prize buildings that evolve over time<\/li>\n<\/ul>\n<p>At CBIZ, Sarah doesn\u2019t have the identical finances flexibility. However that hasn\u2019t stopped her from utilizing gamification to drive momentum. Her low-cost, high-impact methods embrace:<\/p>\n<ul>\n<li>Swag baggage<\/li>\n<li>Bluetooth audio system<\/li>\n<li>Raffles for anybody who shares a minimal variety of posts<\/li>\n<li>Shoutouts throughout firm calls<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cYou don\u2019t want an enormous prize to get folks excited. Typically it\u2019s simply the popularity or the enjoyable of the problem.\u201d \u2013 Sarah Hankins, CBIZ<\/p>\n<\/blockquote>\n<p>The end result is similar: participation grows, and sharing turns into a behavior, not a job.<\/p>\n<div class=\"recommended-posts\">\n<h3>Beneficial for additional studying<\/h3>\n<\/div>\n<h2 id=\"4-switch-up-your-contests-to-keep-the-game-fresh\">4. Change up your contests to maintain the sport recent<\/h2>\n<blockquote>\n<p>\u201cWe change up the sport each quarter\u2026 so individuals who didn\u2019t win this time really feel like they&#8217;ve a brand new shot.\u201d \u2013 Ale Schlesinger, HiBob<\/p>\n<\/blockquote>\n<p>Ale rotates the scoring standards each quarter to maintain issues recent and inclusive:<\/p>\n<ul>\n<li>One quarter may reward engagement<\/li>\n<li>One other may reward content material options<\/li>\n<li>One other may reward consistency or originality<\/li>\n<\/ul>\n<p>Sarah enhances her program with randomized raffles:<\/p>\n<p>\u201cI\u2019ll say, \u2018Share three posts by July 1st and also you\u2019re entered to win.\u2019 It provides everybody, no matter leaderboard rating, an opportunity to take part.\u201d<\/p>\n<p>This mixture of merit-based and chance-based recognition retains folks curious, hopeful, and concerned.<\/p>\n<h2 id=\"5-show-leadership-the-roi-through-data\">5. Present management the ROI, by way of information<\/h2>\n<blockquote>\n<p>\u201cThe reply is information. Truthfully, the reply is all the time information.\u201d \u2013 Ale Schlesinger, HiBob<\/p>\n<\/blockquote>\n<p>When Ale wanted to safe finances and inner assist, she constructed a data-forward presentation that linked advocacy to actual enterprise worth. Key takeaways included:<\/p>\n<ul>\n<li>How worker posts generate increased attain than company pages<\/li>\n<li>How engagement impacts lead gen and site visitors<\/li>\n<li>Why workers\u2019 networks unlock visibility company posts can\u2019t<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cShould you\u2019re ranging from zero, usher in use instances. Should you\u2019re relaunching, present previous success. Both method, carry numbers.\u201d<\/p>\n<\/blockquote>\n<h2 id=\"6-make-communication-personal-not-programmatic\">6. Make communication private, not programmatic<\/h2>\n<blockquote>\n<p>\u201cEven when this system will get large, folks must really feel prefer it\u2019s private. That they&#8217;ll come to you.\u201d \u2013 Sarah Hankins, CBIZ<\/p>\n<\/blockquote>\n<p>Sarah emphasizes the significance of ongoing, human communication. Her standout ways:<\/p>\n<ul>\n<li>Private onboarding emails from her personal private electronic mail deal with<\/li>\n<li>Quarterly efficiency recaps<\/li>\n<li>A year-end \u201cOktopost Wrapped\u201d video showcasing high advocates and program-wide stats<\/li>\n<li>A survey hyperlink within the wrap-up so advocates can recommend enhancements<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cSome folks simply don\u2019t know what their posts are doing for the corporate. Displaying them their influence is what retains them engaged.\u201d<\/p>\n<\/blockquote>\n<h2 id=\"7-relaunch-strategically-when-engagement-dips\">7. Relaunch strategically when engagement dips<\/h2>\n<p>Somewhat than rolling issues out little by little, Ale handled her program relaunch like a marketing campaign. She mixed:<\/p>\n<ul>\n<li>A refreshed leaderboard and level system<\/li>\n<li>Up to date prize tiers<\/li>\n<li>Stay coaching classes throughout time zones<\/li>\n<li>Strategic reminders in HiBob\u2019s inner comms platform<\/li>\n<li>A transparent concentrate on \u201cWhat\u2019s in it for you?\u201d<\/li>\n<\/ul>\n<p>The consequence:<\/p>\n<ul>\n<li>155% enhance in posts<\/li>\n<li>117% enhance in attain<\/li>\n<li>8,400+ classes in two months<\/li>\n<\/ul>\n<h2 id=\"8-partner-with-hr-and-it-to-scale-onboarding-and-automation\">8. Companion with HR and IT to scale onboarding and automation<\/h2>\n<blockquote>\n<p>\u201cIt grew to become a full-time job simply maintaining with entry, new hires, and seat limits\u2026 so I automated as a lot as I might.\u201d \u2013 Ale Schlesinger, HiBob<\/p>\n<\/blockquote>\n<p>Ale partnered with HR and IT to:<\/p>\n<ul>\n<li>Add Oktopost to all new rent\u2019s onboarding in Week 1<\/li>\n<li>Embrace hyperlinks to a coaching recording, incentive deck, and signup type<\/li>\n<li>Floor Oktopost in every advocate\u2019s SSO dashboard<\/li>\n<li>Routinely take away inactive customers after 90 days<\/li>\n<\/ul>\n<p>Why take away inactive customers? To make room for brand spanking new, enthusiastic individuals.<\/p>\n<blockquote>\n<p>\u201cI&#8217;ve a waitlist of people that need in. If somebody hasn\u2019t been lively in 90 days, I need that seat to go to somebody who will probably be.\u201d \u2013 Ale Schlesinger, HiBob<\/p>\n<\/blockquote>\n<p>This strategy helps this system keep recent, lean, and centered on lively engagement, not passive signups.<\/p>\n<blockquote>\n<p>\u201cI did the analysis. I checked out each platform. Oktopost was the one which made sense.\u201d \u2013 Ale Schlesinger, HiBob<\/p>\n<\/blockquote>\n<p>Each leaders emphasised how very important Oktopost is to scaling their program. Their favourite options?<\/p>\n<ul>\n<li>Featured content material (precedence posts through electronic mail)<\/li>\n<li>Gamification &amp; leaderboards<\/li>\n<li>Repost function for sharing native LinkedIn content material<\/li>\n<li>Social BI dashboards (together with customized textual content blocks for narrative insights)<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cWe\u2019ve all the time used Oktopost at CBIZ, our assist has been superb. Any suggestions I get, I go alongside, and I do know it\u2019ll be checked out.\u201d \u2013 Sarah Hankins, CBIZ<\/p>\n<\/blockquote>\n<p>Most significantly, they belief their CSMs (shoutout to Josh Sloane and Luke Dreyer) to assist them plan launches, adapt ways, and get essentially the most out of the platform.<\/p>\n<h2>10. At all times reply: \u201cWhat\u2019s in it for them?\u201d<\/h2>\n<blockquote>\n<p>\u201cEach function that you just discuss, please tie it again into what they\u2019re getting out of it.\u201d \u2013 Ale Schlesinger, HiBob<\/p>\n<\/blockquote>\n<p>This theme got here up repeatedly. Whether or not you\u2019re presenting to executives or onboarding workers, in order for you adoption, converse their language.<\/p>\n<ul>\n<li>For management: advocacy extends model attain<\/li>\n<li>For gross sales: it will increase visibility and belief<\/li>\n<li>For workers: it builds their voice, their community, and their skilled model<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cIt truly is in everybody\u2019s greatest curiosity, or we wouldn\u2019t be doing it.\u201d<\/p>\n<\/blockquote>\n<h2 id=\"build-your-employee-advocacy-movement\">Construct your worker advocacy motion<\/h2>\n<p>Advocacy applications don\u2019t go viral on their very own. They succeed when somebody champions them with readability, creativity, and consistency, identical to Ale and Sarah.<\/p>\n<p>At Oktopost, we assist B2B manufacturers construct employee-first, culture-driven advocacy applications that scale, from onboarding and gamification to analytics and government reporting.<\/p>\n<p>Able to construct yours? <a href=\"https:\/\/www.oktopost.com\/demo\" target=\"_blank\" rel=\"noopener\">Let\u2019s talk<\/a>, we\u2019d love to assist.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.oktopost.com\/blog\/10-expert-backed-tips-building-unstoppable-employee-advocacy-movement\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The dialog round worker advocacy has advanced. We\u2019re not asking why to spend money on it. The query now could be: How do you construct&#8230;<\/p>\n","protected":false},"author":1,"featured_media":82751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-82750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to turn your employee advocacy program into a movement - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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