{"id":82344,"date":"2025-06-21T06:43:02","date_gmt":"2025-06-21T06:43:02","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/21\/wpp-named-cannes-lions-creative-company-of-the-year-again\/"},"modified":"2025-06-21T06:44:29","modified_gmt":"2025-06-21T06:44:29","slug":"wpp-named-cannes-lions-creative-company-of-the-year-again","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/21\/wpp-named-cannes-lions-creative-company-of-the-year-again\/","title":{"rendered":"WPP Named Cannes Lions Creative Company of the Year Again"},"content":{"rendered":"

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WPP has been named Inventive Firm of the Yr at Cannes Lions for the second consecutive yr. <\/p>\n

The annual award is calculated based mostly on which holding firm\u2019s member companies earn essentially the most factors for shortlisted and awarded entries. WPP companies collected 168 Lions, together with one Titanium Lion<\/a>, 10 Grand Prix (together with the Glass Lion for Change), 23 Gold, 53 Silver, and 81 Bronze.<\/p>\n

WPP\u2019s win comes as the corporate sharpens its deal with its media division and AI tools<\/a> amid a slumping share value.<\/p>\n

The popularity additionally comes as its longtime chief govt (CEO), Mark Learn, attends his final Cannes Lions as boss before stepping down in December<\/a>.<\/p>\n

In an announcement, Learn mentioned: \u201cOur success at Cannes Lions is a tribute to the extraordinary expertise and fervour of our individuals worldwide, and to the shoppers who entrust us with their manufacturers.\u201d <\/p>\n

He added: \u201cSuccessful Inventive Firm of the Yr is at all times an enormous honour. Nonetheless, celebrating this achievement with our good individuals at my final Cannes as CEO makes it doubly particular.\u201d<\/p>\n

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WPP\u2019s International Inventive Exhibiting<\/h4>\n

WPP\u2019s top-winning campaigns included Ogilvy\u2019s \u201cMake Love Final\u201d for Viatris, which received the Grand Prix in Pharma. The company\u2019s \u201cVaseline Verified\u201d for Unilever additionally received a Titanium Lion and two Grand Prix (Social & Creator, Well being & Wellness).<\/p>\n

Elsewhere, DAVID\u2019s \u201cHaaland Payback Time\u201d for Supercell was awarded a Grand Prix in Leisure Lion for Sport, whereas VML\u2019s \u201cPreserved Promos\u201d for Ziploc took house the Grand Prix in Inventive Commerce.<\/p>\n

Mindshare and Dove\u2019s \u201cActual Magnificence Redefined for the AI Period\u201d received the Grand Prix for Media, and AKQA\u2019s \u201cSounds Proper\u201d for UN Dwell and Spotify was the winner of the Innovation Grand Prix. <\/p>\n

VML and OpenMind\u2019s \u201cTelephone Break\u201d for KitKat received the primary Grand Prix for the Czech Republic in Out of doors.<\/p>\n

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Lastly, Ogilvy U.Okay. helped Dove rating one other Grand Prix for its \u201cActual Magnificence: Self-Esteem Mission,\u201d which received the Glass Lion for Change.<\/p>\n

Rob Reilly, WPP\u2019s international chief inventive officer (CCO), mentioned: \u201cIn a world more and more formed by AI, genuine human creativity with integrity instructions a rising premium,\u201d including: \u201cThis yr\u2019s winners from throughout WPP brilliantly showcase how our companies are proudly owning innovation and expertise, to not change creativity, however to amplify it.\u201d<\/p>\n

The award bookends a bumpy first half of the yr for the U.Okay.-based advert community. <\/p>\n

WPP kicked off the yr by ceding its crown because the world\u2019s\u00a0largest ad network by revenue to French rival Publicis Groupe<\/a>. By Spring, an unpopular return-to-office mandate drew over 16,000 signatures of protest. This was adopted by an unspecified variety of layoffs at its media arm, Group M, renamed WPP Media shortly after.<\/p>\n

The seek for Learn\u2019s successor is on, with each exterior and inside candidates suggested by industry sources as contenders for the job<\/a>.<\/p>\n

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Within the different particular Cannes Lions classes, Omnicom\u2019s DDB won Network of the Year<\/a>, and Publicis Conseil<\/a> was named Company of the Yr.<\/p>\n

OMD Worldwide received Media Community of the Yr.<\/p>\n<\/div>\n