{"id":82218,"date":"2025-06-20T08:21:03","date_gmt":"2025-06-20T08:21:03","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/20\/serena-williams-shares-new-podcast-details-at-cannes-panel\/"},"modified":"2025-06-20T08:22:08","modified_gmt":"2025-06-20T08:22:08","slug":"serena-williams-shares-new-podcast-details-at-cannes-panel","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/20\/serena-williams-shares-new-podcast-details-at-cannes-panel\/","title":{"rendered":"Serena Williams Shares New Podcast Details at Cannes Panel"},"content":{"rendered":"

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Serena Williams<\/a> shed new mild Thursday on the forthcoming podcast she\u2019s co-hosting along with her sister Venus, which debuts in August on X<\/a>.<\/p>\n

Talking at Stagwell\u2019s Sport Seaside throughout Cannes Lions<\/a>, Williams mentioned the non-public motivations behind the present, which was introduced in June, and previewed the present\u2019s tone and subjects.<\/p>\n

\u201cWhen Venus and I have been taking part in tennis, social media was totally different,\u201d she advised Linda Yaccarino, the chief government of X, in the course of the panel. \u201cIndividuals didn\u2019t get to know us\u2014now now we have the chance to do this.\u201d\u00a0<\/p>\n

She mentioned the present can be extra open and canopy subjects like Black maternal well being, ladies\u2019s sports activities, enterprise, and motherhood.<\/p>\n

A longtime investor and founding father of a enterprise agency, Williams mentioned the podcast will highlight feminine entrepreneurs and disruptors in sports activities and tradition.\u00a0<\/p>\n

She cited Jeanie Buss\u2019 $10 billion sale of the Los Angeles Lakers as an ideal instance of an issue that she wish to have explored on the present. She additionally burdened that the present would middle its conversations on positivity, partly in response to criticism Williams confronted throughout her profession.<\/p>\n

\u201cWhile you\u2019re a feminine entrepreneur, you’re employed more durable since you get fewer alternatives and so many no\u2019s,\u201d Williams mentioned. \u201cI really feel like my complete life I\u2019ve been going in opposition to the grain.\u201d<\/p>\n

The present will premiere on X earlier than increasing to different audio platforms, and can characteristic interviews with \u201cvisionaries, creators, and rulebreakers,\u201d in keeping with an earlier press launch.\u00a0<\/p>\n

Produced by Serena\u2019s 9 Two Six Productions, the podcast joins a rising slate of authentic content material on the platform, together with exhibits from Khlo\u00e9 Kardashian and dwell WNBA video games.<\/p>\n

Notably, the launch marks the second time<\/a> in current months {that a} member of Serena\u2019s family has struck a distribution cope with X.\u00a0<\/p>\n

Her husband, Alexis Ohanian, co-produced The Offseason, a docuseries on NWSL gamers, which premiered on X after conventional streamers handed as a consequence of inventive management issues.<\/p>\n

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Ohanian declined to share industrial particulars throughout ADWEEK\u2019s Brandweek event in September<\/a>. He pointed to Yaccarino\u2019s tenure at NBCUniversal, the place she led advert gross sales\u2014together with at marquee franchises just like the Olympics\u2014as a key purpose for the choice.<\/p>\n

As a distribution accomplice, X affords a number of key benefits. It has huge scale, reaching roughly 600 million month-to-month customers, and\u2014in contrast to most of the subscription-based streaming providers\u2014viewers can entry it without spending a dime.<\/p>\n

Nonetheless, the social community has had missteps on this entrance earlier than. Former CNN anchor Don Lemon sued X in August, arguing that billionaire proprietor Elon Musk refused to pay him after a content material cope with the social media platform fell aside.<\/p>\n

And whereas Musk has expressed his aspiration for X to host extra authentic video programming, the community has but to provide a signature collection. The second season of The Offseason won’t stream completely on X, Ohanian mentioned on the time.<\/p>\n

Williams didn’t point out the overlap in the course of the panel. As a substitute, when elaborating on why she selected X because the host platform for the present, she pointed to its worth as a platform for uninhibited expression.\u00a0<\/p>\n

Williams additionally has a considerable following on X, with greater than 10 million followers.\u00a0\u00a0<\/p>\n

\u201cIt\u2019s a spot the place you could be actual and get suggestions in your ideas,\u201d she advised Yaccarino.<\/p>\n<\/div>\n