{"id":8173,"date":"2022-01-31T17:26:10","date_gmt":"2022-01-31T17:26:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/how-to-choose-content-marketing-topics\/"},"modified":"2022-01-31T17:26:10","modified_gmt":"2022-01-31T17:26:10","slug":"how-to-choose-content-marketing-topics","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/how-to-choose-content-marketing-topics\/","title":{"rendered":"How To Choose Content Marketing Topics"},"content":{"rendered":"

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If you\u2019ve ever stared down a never-ending list of content marketing topics thinking, \u201cWhere the heck do I start?\u201d you\u2019re in good company.<\/p>\n

When we choose topics, it can feel like there are a million choices \u2014 and when we have too many choices, it becomes difficult to know where to focus our energy.<\/p>\n

The content marketing strategy you put into place, in addition to the topics you choose, can either help your business grow quickly or leave it stagnant<\/strong>, which is where none of us want to be.<\/p>\n

IMPACT has coached hundreds of businesses on how to craft content marketing strategies that help them become the Wikipedia of their industry. We also teach them how to use that content to increase traffic, win the trust of consumers, shorten sales cycles, and close more deals.<\/p>\n

Some of the businesses we\u2019ve worked with have used this method to drive millions in additional revenue they would have otherwise left on the table.<\/p>\n

In this article, we\u2019re answering everything you want to know about picking high-octane content marketing topics that attract more right-fit leads to your website, shorten your sales cycle, and drive the most revenue for your business, including:<\/p>\n

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What the main goal of your content marketing topics should always be<\/h2>\n

If you want your content marketing efforts to be as effective as possible, there is one goal that each topic you choose needs to accomplish every time: educate prospective buyers<\/strong>.<\/p>\n

Whether it\u2019s a blog post detailing one of your services or a video explaining how to make a purchase on your website, there are a few reasons your content needs to educate buyers (at least in some way):<\/p>\n

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  1. When your content utilizes subject-matter experts (SMEs) that demonstrate in-depth industry knowledge, your business establishes itself as a thought leader<\/strong> in your field. This builds trust with buyers, and people only buy from businesses they trust. This is why we teach companies how to take advantage of the SMEs<\/span><\/a> they already have on their team and use their industry knowledge to educate buyers on what you do.<\/li>\n
  2. Creating content that educates prospects about difficult topics your competitors refuse to address (such as writing about cost or your competitors) shows that your business is comfortable discussing any elephants in the room<\/strong>. This also builds trust with prospects.<\/li>\n
  3. Educated buyers buy more than uneducated ones. They are easier to lead through your sales funnel and land deals with, and the way you educate them can even shorten your sales cycle<\/strong>.<\/li>\n<\/ol>\n

    But the most important word to focus on here is buyer<\/em>.<\/p>\n

    Too often people write content about their industry that attracts an audience full of people with no intention of making a purchase. While interesting and entertaining topics are fun to read and write about, they rarely drive revenue.<\/p>\n

    Instead of publishing generic topics surrounding your offerings, focus on topics that help people make purchase decisions<\/strong>.<\/p>\n

    For example, if you own a jewelry store that specializes in selling engagement rings, your buyers might be interested in topics like:<\/p>\n