{"id":81599,"date":"2025-06-15T20:35:06","date_gmt":"2025-06-15T20:35:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/15\/beyond-b2b-with-christiana-marouchos-toprank-marketing\/"},"modified":"2025-06-15T20:36:33","modified_gmt":"2025-06-15T20:36:33","slug":"beyond-b2b-with-christiana-marouchos-toprank-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/15\/beyond-b2b-with-christiana-marouchos-toprank-marketing\/","title":{"rendered":"Beyond B2B with Christiana Marouchos \u2013 TopRank\u00ae Marketing"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>On this second episode of the Past B2B Advertising Podcast, I&#8217;ve the great fortune to share a dialog I had with <a href=\"https:\/\/www.linkedin.com\/in\/christianamarouchos\/\" target=\"_blank\" rel=\"noopener\">Christiana Maroucho<\/a>s, VP of Advertising at AI-powered advertising and marketing platform, <a href=\"https:\/\/www.stackadapt.com\/\" target=\"_blank\" rel=\"noopener\">StackAdapt<\/a>*.<\/p>\n<p>Regardless of being concerned within the B2B advertising and marketing trade for over 25 years, my focus has been totally on content material, search, affect and social media \u2013 not programmatic or show promoting. That\u2019s why I used to be actually wanting ahead to my interview with Christiana \u2013 a very long time marketer with deep experience in one thing I have to know extra about. I&#8217;ve a sense there are fairly a number of different B2B entrepreneurs that really feel the identical. Hopefully this interview provides you an identical worthwhile perspective on the intersection of adtech, martech, search engine optimisation and AI as I did.<\/p>\n<p>Christiana shares how she scaled her staff from 10 to 50 entrepreneurs whereas conserving \u201cdaring creativity\u201d on the heart of a quick rising firm in a really aggressive market. Christiana explains how StackAdapt\u2019s AI-native platform fuses adtech and martech to extract the utmost efficiency from each programmatic greenback. Our dialog additionally explores why B2B manufacturers ought to retool their search engine optimisation <strong>now<\/strong> for Google\u2019s <a href=\"https:\/\/www.toprankmarketing.com\/blog\/ai-overviews-impact-on-seo\/\">AI Overviews<\/a> and the way unique, human-driven content material fuels these algorithms.<\/p>\n<p>Christiana closes by urging B2B advertising and marketing leaders to pursue \u201cinfluence effectivity,\u201d mixing information self-discipline with human creativeness to drive development. The <a href=\"https:\/\/www.toprankmarketing.com\/blog\/beyond-b2b-marketing-ty-heath\/\">being human in the face of AI<\/a> idea is a persistent theme in our Past B2B podcast interviews.<\/p>\n<p><strong>Hearken to the complete interview with Christiana right here:<\/strong><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Embed Player\" data-lazy=\"true\" data-src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/36839515\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/e2beff\/time-start\/00:00:00\/hide-playlist\/yes\/font-color\/000000\" width=\"100%\" height=\"192\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch the complete interview right here:<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/57IXnQgPp6s?si=4ZfB9vfcMLwuwE0h\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b>Should you\u2019d just like the TLDR of my interview with Christiana, right here\u2019s a fast abstract:<\/b><\/p>\n<p>How does a fast-growing ad-tech firm like StackAdapt increase its international footprint, maintain creativity on the core, and keep forward of fixed change in B2B advertising and marketing?<\/p>\n<p><b>Scaling with Goal<br \/><\/b>Christiana particulars how she grew StackAdapt\u2019s advertising and marketing staff from 10 to 50 in three years by anchoring each rent to clear model pointers, genuine storytelling, and a tradition of \u201cdaring creativity.\u201d That basis, she says, lets the staff innovate at pace with out sacrificing high quality or efficiency accountability.<\/p>\n<p><b>AdTech + MarTech Convergence<br \/><\/b>A core theme is StackAdapt\u2019s AI-native platform that unites programmatic promoting, owned-media channels, and real-time optimization in a single workspace. By feeding billions of marketing campaign inputs again into the system, the platform frequently learns, providing entrepreneurs exponential positive aspects in efficiency-an irresistible draw for manufacturers that wish to stretch each programmatic greenback with out juggling ten totally different instruments.<\/p>\n<p><b>Creativity as Aggressive Edge<br \/><\/b>In a loud adtech and B2B advertising and marketing panorama, Christiana argues that creativity is now not non-obligatory. Content material marketing-and a sturdy useful resource hub of blogs, webinars, podcasts, and research-is the gasoline that provides StackAdapt\u2019s AI one thing actually unique to work with. Distinctive angles and forward-looking views are what flip heads and construct lasting credibility.<\/p>\n<p><b>Partnerships that Multiply Influence<br \/><\/b>The episode additionally unpacks StackAdapt\u2019s high-visibility sponsorship with LinkedIn Advertising Options. By co-creating thought-leadership content material reasonably than merely \u201cexhibiting up\u201d alongside LinkedIn, each manufacturers unlocked a 360-degree win that resonated deeply with B2B entrepreneurs and demonstrated the ability of strategic partnerships.<\/p>\n<p><b>search engine optimisation for the AI Period<br \/><\/b>Christiana\u2019s recommendation on search is blunt: \u201cDon\u2019t wait.\u201d With Google\u2019s AI Overviews already reshaping SERPs, B2B entrepreneurs should optimize for abstract packing containers and multi-modal discovery right this moment. The objective is to be the perfect reply wherever consumers look-before click-through site visitors evaporates.<\/p>\n<p><b>From Value Slicing to Influence Effectivity<br \/><\/b>Addressing the \u201cdo-more-with-less\u201d local weather, she urges leaders to shift the dialog from price range cuts to <b>influence effectivity<\/b>. Unifying model funding with efficiency marketing-and letting AI deal with speedy optimization-delivers increased returns than slashing spend or working siloed campaigns.<\/p>\n<p><b>Human-Plus-AI Management<br \/><\/b>The dialogue closes on private inspiration. Christiana credit reflective follow, numerous factors of view, and visionary founders for conserving her motivated. Her takeaway for friends: mix human creativity with AI-driven rigor, keep relentlessly curious, and also you\u2019ll flip market chaos into sustainable B2B development.<\/p>\n<p><a href=\"https:\/\/www.toprankmarketing.com\/beyond-b2b-podcast\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-73540\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankmarketing.com\/wp-content\/uploads\/2025\/05\/Beyond-B2B-Header-Lee-600-300x202.jpg\" alt=\"Beyond B2B Marketing Podcast Lee Odden\" width=\"300\" height=\"202\" data-srcset=\"https:\/\/www.toprankmarketing.com\/wp-content\/uploads\/2025\/05\/Beyond-B2B-Header-Lee-600-300x202.jpg 300w, https:\/\/www.toprankmarketing.com\/wp-content\/uploads\/2025\/05\/Beyond-B2B-Header-Lee-600.jpg 600w\" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/a><\/p>\n<p>Remember to watch, hear, like and subscribe to the <strong>Past B2B Advertising podcast<\/strong> in your favourite podcast platform. You gained\u2019t wish to miss our subsequent visitor. And bear in mind, there\u2019s no higher time than now to interrupt freed from boring B2B!<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/playlist?list=PLfJfFzmsAdi1bONG5nSycxdkNXgwNY10o\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73572\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankmarketing.com\/wp-content\/uploads\/2025\/05\/Watch-Podcast-YouTube-300.png\" alt=\"Watch Listen Podcast YouTube\" width=\"300\" height=\"109\"\/><\/a><\/p>\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/beyond-b2b-marketing\/id1813484883\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73561\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankmarketing.com\/wp-content\/uploads\/2025\/05\/Listen-Apple-Podcasts.jpg\" alt=\"Listen Apple Podcasts\" width=\"300\" height=\"76\"\/><\/a><\/p>\n<p><a href=\"https:\/\/open.spotify.com\/show\/19B9cy7wCfrGzsRJ9KstMg?si=cHbrtZm4Q4ms9j-4nijcGA\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73562\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankmarketing.com\/wp-content\/uploads\/2025\/05\/Listen-Spotify-Podcasts.jpg\" alt=\"Listen Spotify Podcasts\" width=\"300\" height=\"73\"\/><\/a><\/p>\n<p><a href=\"https:\/\/music.amazon.com\/podcasts\/9b398e6b-264b-4e8f-b16a-4f3f71a923c2\/beyond-b2b-marketing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73563\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankmarketing.com\/wp-content\/uploads\/2025\/05\/Listen-Amazon-Music.jpg\" alt=\"Listen on Amazon\" width=\"300\" height=\"73\"\/><\/a><\/p>\n<p><em>*Disclosure: StackAdapt and LinkedIn are shoppers of TopRank Advertising<\/em><\/p>\n<\/p><\/div>\n<div>\n<div class=\"image\">\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankmarketing.com\/wp-content\/uploads\/2024\/03\/Lee-Odden-360x360-1-150x150.jpg\" class=\"avatar pp-user-avatar avatar-144 photo \" height=\"144\" width=\"144\"\/>                                    <\/div>\n<p>                                    <span class=\"label t-caption\">Concerning the creator<\/span><\/p>\n<p class=\"bio t-paragraph t-paragraph--small is-condensed\">Lee Odden has been acknowledged as a high B2B Advertising skilled by Forbes, The Economist and the Wall Avenue Journal. For over 20 years he is labored along with his staff at TopRank Advertising to assist elevate the B2B advertising and marketing trade via inventive advertising and marketing applications that ship extra genuine, experiential and inclusive content material for manufacturers like LinkedIn, Dell and Adobe. Lee is the creator of Optimize and has printed over 1.4 million phrases on his company&#8217;s B2B advertising and marketing weblog. As a trusted advertising and marketing thought chief, he has given almost 300 shows in 20 totally different international locations on B2B content material, search and influencer advertising and marketing. When not advertising and marketing, Lee might be working, cooking or touring.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.toprankmarketing.com\/blog\/beyond-b2b-christiana-marouchos\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this second episode of the Past B2B Advertising Podcast, I&#8217;ve the great fortune to share a dialog I had with Christiana Marouchos, VP of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":81600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[15058,82,2038,11776,15055,15060,15056,1677,2297,15057,15059],"class_list":["post-81599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-adtech","tag-ai","tag-b2b-marketing","tag-content-marketing","tag-creativity","tag-interview","tag-martech","tag-podcast","tag-seo","tag-stackadapt","tag-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyond B2B with Christiana Marouchos \u2013 TopRank\u00ae Marketing - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2025\/06\/15\/beyond-b2b-with-christiana-marouchos-toprank-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond B2B with Christiana Marouchos \u2013 TopRank\u00ae Marketing - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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