{"id":8123,"date":"2022-01-31T15:21:51","date_gmt":"2022-01-31T15:21:51","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/7-seductive-valentines-day-marketing-ideas-for-2022\/"},"modified":"2022-01-31T15:21:51","modified_gmt":"2022-01-31T15:21:51","slug":"7-seductive-valentines-day-marketing-ideas-for-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/7-seductive-valentines-day-marketing-ideas-for-2022\/","title":{"rendered":"7 Seductive Valentine’s Day Marketing Ideas for 2022"},"content":{"rendered":"

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\u201cIf what they say is, \u201cNothing is forever,\u201d then what makes love the exception?\u201d<\/em><\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0Andr\u00e9 Lauren Benjamin <\/em>aka Andr\u00e9 3000 of OutKast<\/em><\/p>\n

Love is such a succinct term, yet it\u2019s so broad as well. You can love another person, you can love your favorite food, you can love the weather, you can love bad movies, you can love that one song, you can love yourself, you can love, well, love.<\/p>\n

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Well, love (as they say in the UK), one thing you can count on is people spending money ahead of and on Valentine\u2019s Day. And more people will be spending that money online, whether for gifts or experiences, food delivery or anything else that fits the bill, rather than going out for a date night, making online marketing for Valentine\u2019s Day more important than ever this year. <\/p>\n

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Table Of Contents<\/p>\n<\/summary>\n<\/details>\n

The data backs this up. While last year saw a significant spike in spending during Valentine\u2019s Day (more on that in a moment), this year is projected to still reach $21.8 billion<\/em> dollars in total revenue, right in line with 2020 spending and continuing the annual uptick.<\/p>\n

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\"A
Year after year, people spend money for Valentine\u2019s Day, and the data backs that up. <\/figcaption><\/figure>\n<\/div>\n

One reason for the uptick in spending in 2021? People went out for date night! In 2021, after a year of pandemic, people felt \u201csafer\u201d going out, and did so, to the tune of an extra $1.5 billion over what\u2019s expected this year. The other big increase last year? Jewelry, which also makes sense because it tends to go hand-in-hand with Valentine\u2019s Day and \u201cfeeling good\u201d, and the trope has always been giving a significant other jewelry at a restaurant, hence both going up (probably ?).<\/p>\n

Check out this graph below, again from the National Retail Federation, that shows how spending went up in every category in 2021, but especially for the \u201cAn evening out\u201d and \u201cJewelry\u201d categories.<\/p>\n

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\"A<\/figure>\n<\/div>\n

This year, not so much. But it\u2019s right in line with 2020, which if you <shudder<\/em>> recall, that was right before things really hit hard in March. So in February 2020, we all blissfully went out, but not at a higher rate, just a normal rate. This February, going out for Valentine\u2019s Day is expected to be significantly lower, more so than any year in the past decade, so spending is going to be even more virtual this year, making online marketing campaigns essential. <\/p>\n

Which is where you come in! Or rather, where we both come in, because we\u2019re here to give you the best ideas for Valentine\u2019s Day marketing campaigns to put you in position for success by giving your fans some love by showing them your Valentine\u2019s Day gifts.<\/p>\n

Think about the wide breadth of people in the target audience here, and you\u2019ll see that no matter what your industry, there\u2019s someone for you!<\/p>\n

Maybe Valentine\u2019s Day was invented by a greeting card company. Maybe Cupid is real. Maybe we all just like feeling a little love.<\/p>\n

Here\u2019s a snippet of the people who might willingly participate in this holiday\u2026<\/p>\n

Some archetypes celebrating Valentine\u2019s Day (or even going anti-Valentine\u2019s season):<\/strong><\/p>\n

Have a significant other?<\/em> You\u2019ll want to show appreciation, affection, love, even a small gesture for that someone special, because you don\u2019t want them (or you) to feel left out.<\/p>\n

Just started a relationship? <\/em>You want them to know you\u2019re excited about this new beginning, and its potential.<\/p>\n

Single?<\/em> Sometimes treating yourself (Treat yo\u2019self) is the way to go, and it\u2019s nice to have an excuse to pick up a little something as a pick-me-up. A single person could even turn it into a group occasion by encouraging people to take part in your offer, too.<\/p>\n

Not into Valentine\u2019s Day?<\/em> Come out with your group and share an experience together with a great discount, holiday or not! Have a beer here, share a pizza, etc.<\/p>\n

Recent heartbreak?<\/em> Then it\u2019s time to get on and get over it, and what better way then with new gear, new clothes, a new car even!<\/p>\n

Single, but with your eyes on someone?<\/em> This is that moment to buy them something that will let them know your true feelings.<\/p>\n

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\"A<\/figure>\n<\/div>\n

It\u2019s a money maker. You don\u2019t need to have romantic products to still offer relatable content during the Valentine\u2019s Day season, so shake to it and make any number of Valentine\u2019s Day campaigns a reality.<\/p>\n

You can use our full complement of tools to get it done, too: Targeted emails, popups, social media ads, retargeting campaigns,\u00a0<\/p>\n

You have the perfect Valentine\u2019s Day gift for the people, now you just need them to think of you and relate your brand with Valentine\u2019s Day.<\/p>\n

Your approach can suit your products and offers to just the right people, you just gotta let a little love in.<\/p>\n

Our 7 Valentine\u2019s Day Marketing Campaigns<\/h2>\n

Valentine\u2019s Day marketing campaign idea 1 \u2013 Email, of course! Discount promo! Rewards! Delivery on time!<\/h3>\n

Brand<\/strong>: Island Soap Candle Works<\/p>\n

Subject line:<\/strong> Still time to find something special for Valentine\u2019s Day<\/p>\n

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\"A
Island Soap & Candle Works sent out a great, to-the-point Valentine\u2019s Day email campaign. <\/figcaption><\/figure>\n<\/div>\n
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  1. This email packs it all in, without being too wordy or cumbersome. And, it doesn\u2019t even use the header to say something about love or Valentine\u2019s Day. The play on \u201ctime is running out\u201d is always great, and they deliver on the fact of letting you know there\u2019s time, but it\u2019s running out, by stating the date you need to order by in order to receive the gift on time. There\u2019s the lovely discount, 15%, shown nice and big, and the always great link to more products CTA, plus social media icons to learn and see more if you want! It\u2019s a great example, and we\u2019ll show you how to repurpose this Valentine\u2019s Day content into other marketing strategies as well.<\/li>\n
  2. Something like this can see your sales spike after delivery, because interested folks might think, \u201coh yeah, I need to still buy something, and fast!\u201d They see the great discount, they see the email with time to spare to get their order in (this was sent on Feb. 4), and since it\u2019s a gift pack, it saves people time by giving them a ready-to-go option.<\/li>\n
  3. Send out an email to your list with a strong discount, a recommended product or three (or gift pack), and let them know that if they order by Date X, they will receive it in time for Valentine\u2019s Day (notice that little disclaimer, \u201cweather and other restrictions permitting\u201d? Perfect) and you\u2019re ready to go. Did we mention that creating an alluring email is super easy with the GetResponse drag-and-drop email creator<\/a>, complete with tons of professionally designed templates? <\/li>\n<\/ol>\n

    Valentine\u2019s Day marketing campaign idea 2 \u2013 Hook their heart with social media ads<\/h3>\n
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    1. Take the idea above and turn it into a social media campaign \u2013 if this image, discount, and offer popped up as an Instagram or Facebook ad, it would serve the same purpose but to a different (and maybe even bigger) audience. Imagine someone scrolling, and all of a sudden it hits them \u2013 Valentine\u2019s Day is coming! Don\u2019t underestimate people\u2019s ability to procrastinate, or forget, things such as holidays and gifts. They see your ad, they are reminded they\u2019re still without a gift, and there\u2019s your offer all neatly bundled, on sale, and ready to arrive in time.<\/li>\n
    2. Get eyes on your perfect gift offer using your social media platforms, and most importantly, get you sales. Plus, now they know you\u2019ll deliver the goods when it comes to gift-giving time, and they might give you a follow, or even subscribe to your mailing list (don\u2019t forget to ask for their sign up in return for that sweet discount!). Now, you\u2019ve got a repeat buyer, and someone who things of you fondly because you helped them in a pinch.<\/li>\n
    3. Repurpose your image so it fits into a social media ad (hey, lookie there, GetResponse has a tool that can help you create \u2013 and deliver \u2013 that ad<\/a>). Then, add copy that fits the character count, and a great CTA (as simple as \u201cOrder Today!\u201d) and send it to targeted, segmented audiences. You can run this ad for a few days even to rack up sales.<\/li>\n<\/ol>\n

      Valentine\u2019s Day marketing campaign idea 3 \u2013 SMS campaign<\/h3>\n
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      \"Photo<\/figure>\n<\/div>\n
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      1. People check their phone, especially when an SMS comes across. Basically, if a notification pops up, they\u2019ll see it. And what notification is basically universally left on even if others are turned off? SMS.<\/li>\n
      2. Put you in your audiences pockets, and hands, giving them instant access to your deal. Now, they don\u2019t even have to be browsing or shopping or checking email or scrolling social, and they\u2019ll still get 1. A reminder about the holiday and 2. A great, instant offer. Plus, with GetResponse SMS, you can create a link that takes them directly to your page so they can order immediately.<\/li>\n
      3. Start an SMS campaign! Ask visitors for their phone number, maybe through a popup in exchange for discounts, where you have two fields for email and a phone number, or use your email list to let your loyal customers know you have SMS-only Valentine\u2019s Day deals happening now, and ask them to opt-in and give you their data.<\/li>\n
      4. A couple sample SMS texts that could be used based on that same ad by Island Soap & Candle Works:<\/li>\n<\/ol>\n
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        Forgot about Valentine\u2019s Day? Don\u2019t sweat, there\u2019s still time! Order today for 15% off our lovely gift packs, and order by Feb. 8 to get your gift right on time! Shop now
        \nhttps:\/\/www.getresponse.com\/blog\/valentines-day-marketing-ideas (don\u2019t forget opt-out copy)<\/p>\n<\/blockquote>\n

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        Avoid heartbreak and get your Valentine\u2019s Day gift now! Order by Feb. 8 to make sure your gift it\u2019s in their hands for the special day, with 15% off for you! Order now
        \nhttps:\/\/www.getresponse.com\/blog\/valentines-day-marketing-ideas (opt-out copy)<\/p>\n<\/blockquote>\n

        Valentine\u2019s Day marketing campaign idea for 4 \u2013 Signup forms & popups<\/h3>\n
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        1. Again, imagine a customer browsing and the furthest thing from their mind is Valentine\u2019s Day, when your signup form pops open and widens their eyes, giving them that \u201cAha!\u201d moment. You present them an offer, with a signup box for a discount, and now they\u2019re signing up to your email list (becoming a long-term customer) in exchange for a discount, plus they see what great gift ideas you have.<\/li>\n
        2. Builds trust and loyalty, as a business that is thinking ahead, being thoughtful, plus saving them money. You\u2019ll grow your email list, sell the items you are looking to move, and maybe even get someone in the spirit so they come back to you again.<\/li>\n
        3. Glad you asked! Create a signup form for your website or landing page, where you can house your form, with these handy dandy creators.<\/li>\n
        4. This email came from signing up for their list. And it\u2019s from a local grocery store, showing you that anything can be turned into a Valentine\u2019s Day idea, and you don\u2019t have to be a nationwide brand to play the game. They gave their email address, and got special Valentine\u2019s Day offers right there.<\/li>\n<\/ol>\n

          Valentine\u2019s Day marketing campaign idea 5 \u2013 Keep It Simple, Silly (and reel them in)<\/h3>\n
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          1. Someone bought from you before, but hasn\u2019t been back in a while. Or, they bought something from you unrelated, but they fit the profile of what you want to sell for Valentine\u2019s Day.<\/li>\n
          2. Put you back in their mind, and get a sale.<\/li>\n
          3. Segment your audience, and send them different messages.<\/li>\n
          4. Check out how simple this email is, sent out to pet owners who bought something from this shop, and gave their email address. It\u2019s a simple idea, based on the color scheme of the holiday, with no heart or love related items there. Plus, it\u2019s for redemption in-store only, which means the brand used online marketing to get people in the store, where they might browse and buy more than they came for. <\/li>\n<\/ol>\n
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            \"A
            Prime Pet uses a simple yet effective approach to send a Valentine\u2019s Day campaign to their audience.<\/figcaption><\/figure>\n<\/div>\n

            Valentine\u2019s Day marketing campaign idea 6 \u2013 Give that love a nudge with marketing automation<\/h3>\n
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            1. So, you\u2019ve sent that email or SMS, but no love, no click. That\u2019s ok, because you\u2019ve got something up your sleeve \u2013 an extra bonus!<\/li>\n
            2. As scorned lovers say, \u201cGive me another chance!\u201d Well, you\u2019ll give yourself a second and even third chance to get that sale with this tactic.<\/li>\n
            3. With marketing automation, you can send multiple emails targeted to specific segments, all set up to run automatically! The first email goes out on Day X, and after a few days if a specific action happens (or doesn\u2019t happen), it triggers email No. 2. Let\u2019s say the first email offers them 15% off, but they don\u2019t bite the apple, then the second follow-up email you send can offer an extra gift with their purchase, because who doesn\u2019t like free stuff? Maybe it\u2019s something special for them, so when they buy something they also get a treat. Still didn\u2019t open or click? Then a third email can be sent out a few days later, maybe this time with a playful subject line so it\u2019s upbeat and funny instead of pushy, and this time, offer them an increased discount, or two free gifts, your call.<\/li>\n<\/ol>\n

              Valentine\u2019s Day marketing campaign idea 7 \u2013 Super segmentation<\/h3>\n
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              1. Now that you\u2019re using marketing automation, you can get granular if you want! Segment your existing customers based on gender, or age, or location, whatever data you have, you can use.<\/li>\n
              2. As proven, men and women shop and spend differently for Valentine\u2019s Day, so if you have products or offers that can be even slightly catered to one audience or another, this gives you a shot at giving more personalized suggestions, and an even greater chance at getting a sale.<\/li>\n<\/ol>\n
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                \"Chart<\/figure>\n<\/div>\n
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                1. Send two emails, for instance, one to your male audience that shows gift ideas for them to buy their significant other, and another to your female audience doing the same. Hell, you can even go against the grain and send \u201cGalentine\u2019s Day\u201d emails to your female segment (if you\u2019re not familiar with the idea, made popular by the stellar show Parks & Recreation, check out more here<\/a>) and then you are getting two chances at capitalizing on the seasonality. You could even market your products as showing self-love or self-care, not even needing to make it about the gift giving part of Valentine\u2019s Day, but more about \u201cTreat yo\u2019self\u201d (another Parks & Rec goodie!).<\/li>\n<\/ol>\n

                  You could create a segment for your most loyal customers as well, and make an extra-special Valentine\u2019s Day gift email for them that says \u201cThank you\u201d and shows them some extra love by offering this same free gift in another way.<\/p>\n

                  Love and sales are in the air<\/h2>\n

                  Sergeant Pepper\u2019s Lonely Hearts Club, even as an idea, shows that nobody is alone even when they are alone. People band together, so whether your customers are into love or not, into being in a relationship or not, there\u2019s an idea out there for you, to give to them.<\/p>\n

                  Get your free GetResponse trial today and put the perfect pair together = your Valentine\u2019s Day marketing ideas plus the optimal tools to complete the match. <\/p>\n

                  Email marketing and marketing automation, website builder and social media ads. You can reach everyone, everywhere, no matter your audience, and deliver timely, relevant content fit for this holiday.<\/p>\n

                  Go on, get started now, you\u2019ve got just enough time to put your Valentine\u2019s Day marketing ideas to use, with GetResponse\u2019s lovely suite of tools \u2013 with a totally free plan (as well as a 30-day trial for premium features) \u2013 ready to be the arrow to your Cupid.<\/p>\n<\/p><\/div>\n