{"id":8121,"date":"2022-01-31T15:16:05","date_gmt":"2022-01-31T15:16:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/4-critical-marketing-techniques-for-building-your-brand-online\/"},"modified":"2022-01-31T15:16:05","modified_gmt":"2022-01-31T15:16:05","slug":"4-critical-marketing-techniques-for-building-your-brand-online","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/4-critical-marketing-techniques-for-building-your-brand-online\/","title":{"rendered":"4 Critical Marketing Techniques For Building Your Brand Online"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"text\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"553\" alt=\"4 Critical Marketing Techniques You Need to Know When Building Your Brand Online\" data-sizes=\"auto, (max-width: 810px) 100vw, 810px\" data-srcset=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/static\/optimized\/rev-3761f9f\/wp-content\/uploads\/2022\/01\/4-Critical-Marketing-Techniques-You-Need-to-Know-When-Building-Your-Brand-Online.jpg 810w, https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/static\/optimized\/rev-3761f9f\/wp-content\/uploads\/2022\/01\/4-Critical-Marketing-Techniques-You-Need-to-Know-When-Building-Your-Brand-Online-768x524.jpg 768w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/static\/optimized\/rev-3761f9f\/wp-content\/uploads\/2022\/01\/4-Critical-Marketing-Techniques-You-Need-to-Know-When-Building-Your-Brand-Online.jpg\" class=\"wp-image-83593 nitro-lazy\" nitro-lazy-empty=\"\" id=\"MjIzOjcxNA==-1\"\/><\/figure>\n<\/div>\n<p>Thinking of new ways to <a href=\"https:\/\/www.jeffbullas.com\/promote-your-business-on-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">promote your business<\/a>? Looking to find an efficient marketing strategy to increase sales or brand awareness?<\/p>\n<p>If your business is banking on<a href=\"https:\/\/www.inc.com\/dave-kerpen\/5-old-school-marketing-techniques-that-still-do-job.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"> old forms of marketing<\/a> \u2013 print, broadcast, word of mouth \u2013 you won\u2019t maximize the potential of your business, no matter how good you claim your products and services are.<\/p>\n<p>In reality, for every successful business, using different online marketing techniques is what sets them apart from the rest of the competition.<\/p>\n<div class=\"code-block code-block-1\" style=\"margin:8px 0;clear:both;\">\n<div class=\"lead-magnet in-post lm01\"> <img loading=\"lazy\" decoding=\"async\" alt=\"Traffic Guide\" height=\"353\" width=\"250\" style=\"box-shadow:5px 5px 5px rgba(0,0,0,.25);\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/static\/optimized\/rev-3761f9f\/wp-content\/uploads\/2020\/11\/traffic-cover.png\" class=\"nitro-lazy\" nitro-lazy-empty=\"\" id=\"MjI5OjE3OQ==-1\"\/><\/p>\n<h2>Free Download<\/h2>\n<h3>The Ultimate Guide to Website Traffic for Business<\/h3>\n<p>  <template data-nitro-marker-id=\"9e85a4b99bcb27dac1e397c110ef6744-1\"\/><template data-nitro-marker-id=\"5983cecab4915dd97fafae519315c093-1\"\/><template data-nitro-marker-id=\"4ab8be0ea20f969dd1a0c0d18b6695d4-1\"\/><template data-nitro-marker-id=\"b4c174a0900c1b2d28f8d6c3a7fede51-1\"\/><template data-nitro-marker-id=\"d398ee98dd62e16086a4d67c3512dc3c-1\"\/><template data-nitro-marker-id=\"f554872dfa9a4c517eb1fd335a50eb80-1\"\/><\/div>\n<\/p><\/div>\n<h2>What are online marketing techniques?<\/h2>\n<p>Online marketing techniques are forms of marketing and advertising that utilize the power of the internet to promote your brand to audiences across different platforms.\u00a0<\/p>\n<p>Does your startup have any chance when going toe-to-toe against more reputable brands?<\/p>\n<p>Of course, it does!<\/p>\n<p>The good news is, when it comes to online marketing, it\u2019s never too late to get in on the action. Social media platforms and search engines are constantly updating their algorithms, making online marketing an ever-changing field that can either help give your business an edge or push you further down the hole.\u00a0<\/p>\n<p>With so many different online marketing techniques available, how will you know which will work best for your business? <\/p>\n<p>To help you get started, here are four online marketing techniques you can use for your business to sustain success in the long run.<\/p>\n<h2>1. Social media marketing<\/h2>\n<p><a href=\"https:\/\/www.jeffbullas.com\/social-media-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">Social media marketing<\/a> is an avenue where your business can gain visibility beyond your local area and connect directly with customers anywhere. Your business doesn\u2019t even have to venture into all the different social media channels to reap positive outcomes.<\/p>\n<p>These days, everybody expects a business to be active on at least one social media platform. A GlobalWebIndex survey found that over 54% of customers use social media to research a brand before making a purchase or recommendation.\u00a0\u00a0<\/p>\n<p>Now, before you dive in and create a business page, remember that social media marketing is more than just posting any old content.<\/p>\n<p>We know how tempting this can be, considering that creating a business page won\u2019t cost you a penny.<\/p>\n<p>So, where do you start? Like in all business strategies, the probability of success would be greater if you have a plan. A plan gives you a guide on what you need to do, provides you a measuring stick to gauge the success of your social media goals, and layout alternatives ahead in time just in case plan A fails to live up to expectations.<\/p>\n<p>When thinking of a social media plan, make sure to include the following:<\/p>\n<ul>\n<li>Set goals that align with the S.M.A.R.T. goals framework<\/li>\n<li>Perform competitive research<\/li>\n<li>Create a social media calendar<\/li>\n<li>Conduct a social media audit (only for those with existing social media accounts)<\/li>\n<li>Don\u2019t settle on mediocre visual content<\/li>\n<li>Mix up your visual content<\/li>\n<\/ul>\n<p><em>* If you\u2019re having difficulty finding a social media platform to promote your business online, your best bet would be to go on Facebook. This won\u2019t always guarantee success, but this social media giant has everything you\u2019ll need starting with their free tools and over <\/em><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/#:~:text=In%202022%2C%20Social%20networking%20sites%20are%20estimated%20to,ranked%20by%20number%20of%20active%20users%20%28in%20millions%29\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"><em>2.89 billion<\/em><\/a><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/#:~:text=In%202022%2C%20Social%20networking%20sites%20are%20estimated%20to,ranked%20by%20number%20of%20active%20users%20%28in%20millions%29\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\"><em> <\/em><\/a><em>active monthly users.<\/em>\u00a0<\/p>\n<h2>2. Content marketing<\/h2>\n<p>This form of marketing takes on different forms. As per the <a href=\"https:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Content Marketing Institute<\/a>, content marketing is a strategic marketing approach focused on creating valuable, relevant, and consistent content geared to attract and retain a clearly defined audience \u2013 ultimately to drive profitable customer actions.<\/p>\n<p>When it comes to <a href=\"https:\/\/www.jeffbullas.com\/content-marketing-101\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">content marketing<\/a>, always remember that it\u2019s a long-term process. It gives you a chance to indirectly promote your brand by providing educational content to your potential customers, becoming an industry leader in your niche, and helping you rise in search results.<\/p>\n<p>At first glance, you might think content marketing is all about writing informative blogs, but what we know is that people consume content differently.<\/p>\n<p>To give you an idea, here are <a href=\"https:\/\/www.jeffbullas.com\/types-of-digital-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">different ways<\/a> (aside from blog writing) that you can use to help you get started on your content marketing strategies:<\/p>\n<ul>\n<li>How-to videos and tutorials<\/li>\n<li>Live broadcasts<\/li>\n<li>Infographics<\/li>\n<li>Podcasts<\/li>\n<li>Host webinars<\/li>\n<li>Photoblog<\/li>\n<\/ul>\n<h2>3. Email marketing<\/h2>\n<p>What better way to build trust with your customers than through<a href=\"https:\/\/www.jeffbullas.com\/email-marketing-campaign-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\"> email marketing<\/a>? This method of online marketing is effective for both startups and reputable brands as you get to interact with your audience directly.<\/p>\n<p>Think of it this way, how often do users change their personal emails or even <a href=\"https:\/\/www.thefarmsoho.com\/virtual-mailbox-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">virtual mailboxes<\/a> for that matter? Presumably not that often, making a customer\u2019s email a valuable piece of information to acquire.<\/p>\n<p>The biggest disadvantage when it comes to email marketing is trying to find a way to increase your email list and the timing of when you send your emails. Some of the methods to increase your email list include using lead magnets, incentives, or cold-calling.<\/p>\n<p>For the timing of your emails, the frequency varies depending on the niche and goals of a business, but in terms of recipient preference,<a href=\"https:\/\/www.entrepreneur.com\/article\/294162\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\"> <\/a>the sweet spot for<a href=\"https:\/\/www.entrepreneur.com\/article\/294162\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"> over 61% of users<\/a> is receiving at least one promotional email in a month.<\/p>\n<p>Once you grow your email list, make sure to create personalized and segmented emails.<\/p>\n<p>Personalized emails can range from adding the customer\u2019s name to pointing out some of their recent activity on your site. This will make your customers feel more connected and appreciated by your brand, resulting in an immediate increase in trust and customer retention.<\/p>\n<p>Chances are, your customers don\u2019t see eye-to-eye with you on every topic. If you email them irrelevant content, this will lead to lower conversion rates, or even worse, an unsubscribing customer.<\/p>\n<p>This is where segmented emails come in handy. When you segment your email lists in groups, it makes it easier for you to tailor content that\u2019s sure to keep them wanting more.<\/p>\n<p>Take this, for example: say your business sells clothing for men and women. If sales are lower on one end, say the male side, sending coupons or limited offers of male apparel to your female audience wouldn\u2019t generate much revenue and could be, at times, annoying for them to receive.\u00a0\u00a0\u00a0<\/p>\n<h2>4. Search engine optimization (SEO)<\/h2>\n<p>S<a href=\"https:\/\/www.jeffbullas.com\/seo-basics\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">EO<\/a> is an organic online marketing strategy businesses use to gain traffic to their site with the main goal of trying to consistently land on page one of a search result.<\/p>\n<p>Similar to content marketing, SEO takes time before you can reap its benefits. With different businesses looking to outrank your landing pages for a particular keyword, fine-tuning your SEO efforts become an everyday task, even with the help of some of <a href=\"https:\/\/www.jeffbullas.com\/best-seo-software\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">the best SEO tools<\/a>. This, in turn, makes some businesses hesitant to invest any time and resources towards it.<\/p>\n<p>But once you can land on page one, the amount of visibility and revenue your business makes is immeasurable. The following data can support its claims:<\/p>\n<ul>\n<li>Web searchers are 8.5x more likely to click an organic listing than a paid ad.<\/li>\n<li>90% of respondents in an Oberlo survey said they were likely to click on the first page of a search result.<\/li>\n<li>SEO drives\u00a0 more than 1000% more traffic than organic social media\u00a0<\/li>\n<\/ul>\n<p>In general, SEO strategies can be subdivided into four parts:<\/p>\n<ul>\n<li>Keyword research<\/li>\n<li>On-page SEO<\/li>\n<li>Off-page SEO<\/li>\n<li>Technical SEO<\/li>\n<\/ul>\n<p><em>\u201cSuccess in management requires learning as fast as the world is changing.\u201d \u2013 Warren Bennis<\/em><\/p>\n<p><em><strong>Guest author:<\/strong> Derick Quinanola is a writer and digital marketer who is passionate about helping businesses maximize their virtual presence through engaging social media campaigns and dynamic content marketing to capture the attention of diverse audiences. He is based in the Philippines but has a global mindset and continues to find innovative methods to help businesses thrive in an increasingly digitized economy.<\/em><\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.jeffbullas.com\/online-marketing-techniques\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thinking of new ways to promote your business? Looking to find an efficient marketing strategy to increase sales or brand awareness? If your business is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Critical Marketing Techniques For Building Your Brand Online - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/4-critical-marketing-techniques-for-building-your-brand-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Critical Marketing Techniques For Building Your Brand Online - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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