{"id":81163,"date":"2025-06-12T16:19:07","date_gmt":"2025-06-12T16:19:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/12\/jennifer-weissman-on-penn-entertainments-strategy\/"},"modified":"2025-06-12T16:20:19","modified_gmt":"2025-06-12T16:20:19","slug":"jennifer-weissman-on-penn-entertainments-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/12\/jennifer-weissman-on-penn-entertainments-strategy\/","title":{"rendered":"Jennifer Weissman on PENN Entertainment&#8217;s Strategy"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/06\/marketing-vanguard-penn-entertainment-jennifer-weissman.png?w=600&amp;h=315&amp;crop=1\" \/><\/p>\n<div>\n<p>How do you market leisure experiences that span bodily casinos, on-line gaming, and sports activities betting?<\/p>\n<p>On this episode of Advertising Vanguard, Jennifer Weissman, CMO of PENN Leisure, shares how the corporate creates cohesive buyer journeys throughout 42 casinos, racetracks, and digital platforms.\u00a0<\/p>\n<p>From a time when exhibiting on line casino flooring in adverts was prohibited to right this moment\u2019s gamified loyalty ecosystems, Jennifer dives into regulatory shifts, buyer lifetime worth, and gamification past conventional gaming.<\/p>\n<p>At PENN Leisure, Jennifer Weissman has spent almost a decade constructing advertising methods throughout bodily and digital gaming experiences. Beginning her profession in PR for casinos close to Memphis, she brings journalism schooling, an MBA from Northwestern, and deep experience in regulated advertising to some of the dynamic sectors in leisure.<\/p>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/embed.acast.com\/$\/62470776b68b3c0012ad99a8\/creating-unified-experiences-gaming-jennifer-weissman?\" frameborder=\"0\" width=\"100%\" height=\"110px\" allow=\"autoplay\"><\/iframe><\/p>\n<h4 class=\"wp-block-heading\">Unlocking the Creator Economic system with Awin<\/h4>\n<p>Do you know influencer advertising drives twice as many gross sales as show promoting, with a 37% increased retention price?\u00a0<\/p>\n<p>Awin helps manufacturers harness this potential with tailor-made influencer administration options that drive measurable outcomes. Whether or not you\u2019re seeking to develop your creator roster, foster long-term relationships, or monitor full-funnel efficiency, Awin\u2019s experience and platform integrations make it simple to scale campaigns and optimize influence.<\/p>\n<p>With partnerships throughout CreatorIQ, LTK, ShopMy, and extra, manufacturers acquire entry to highly effective discovery instruments and seamless monitoring capabilities, making certain transparency and effectivity at each stage.<\/p>\n<p>Right here\u2019s how manufacturers can maximize their influencer advertising:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Discover the suitable creators:<\/strong> Entry a various community of influencers, even in area of interest markets.<\/li>\n<li><strong>Observe efficiency with full transparency:<\/strong> Measure influence from consciousness to conversions in actual time.<\/li>\n<li><strong>Incentivize influencers successfully:<\/strong> Fee-based rewards via affiliate hyperlinks and coupon codes preserve creators engaged.<\/li>\n<li><strong>Mix influencer &amp; affiliate marketing online seamlessly:<\/strong> Awin\u2019s integrations create a streamlined, results-driven strategy.<\/li>\n<\/ul>\n<p>Unlock the total potential of influencer advertising. Go to <a href=\"https:\/\/www.awin.com\/us\/advertisers\/influencer-solutions?utm_source=adweek_podcast&amp;utm_medium=paid_placement&amp;utm_campaign=influencer_marketing\" target=\"_blank\">awin.link\/adweek<\/a> to begin constructing high-impact partnerships right this moment!<\/p>\n<h4 class=\"wp-block-heading\">Episode highlights:<\/h4>\n<p><strong>[06:42] The Psychology of Gamification<\/strong> \u2014 Jennifer explains the broader enchantment: \u201cCorporations that do a very good job with engagement have found out  gamify the loyalty expertise. They provide me hurdles that I want to satisfy, which actually is they provide me {dollars} I must spend so as to really feel actually good about myself and unlocking extra {dollars} that then I can spend with them.\u201d<\/p>\n<p><strong>[10:24] The Journey Over Vacation spot<\/strong> \u2014 On what drives buyer engagement: \u201cIndividuals aren\u2019t playing as a result of they assume they\u2019re gonna win one thing actually massive. They\u2019re playing as a result of they love the fun of the sport, they usually like to do that with their leisure greenback. They actually simply wanna spend a little bit of time away from the on a regular basis and have that escape.\u201d<\/p>\n<p><!--nextpage--><\/p>\n<p><strong>[11:43] PENN Play: The Loyalty Ecosystem<\/strong> \u2014 Jennifer describes their consumer-facing model: \u201cPENN Play is our loyalty program, and it\u2019s what I name the lifeblood that runs via all of our particular person merchandise. You\u2019re all the time incomes towards the next tier, which unlocks higher service.\u201d<\/p>\n<p><strong>[17:26] The Instruments Evolution Mindset<\/strong> \u2014 On staying adaptable: \u201cWhen you\u2019re gonna push again right this moment on the instrument we\u2019re utilizing to handle our CRM for example, between now and the top of your profession, you\u2019ve had the luxurious of working with 20 totally different sorts of instruments. As a result of on daily basis, we\u2019re evolving so rapidly.\u201d<\/p>\n<p><strong>[18:16] Defining CMO Influence<\/strong> \u2014 Jennifer\u2019s perspective on her function: \u201cThe way in which that I see myself within the function of my workforce is to actually be the voice of the shopper. \u2026 The place a company group that&#8217;s managing all of those companies derives extra worth is after we can perceive the worth that every of these merchandise supplies every day to that particular person individual.\u201d<\/p>\n<p><strong>[22:39] Strategic Partnerships That Matter<\/strong> \u2014 On their Stay Nation collaboration: \u201cWe&#8217;re the one on line casino supplier of Ticketmaster loyalty redemption \u2026 offering that exterior factor that individuals do inside their on a regular basis as an possibility is a large profit for us.\u201d<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/brand-marketing\/creating-unified-experiences-gaming-jennifer-weissman-penn-entertainment\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you market leisure experiences that span bodily casinos, on-line gaming, and sports activities betting? On this episode of Advertising Vanguard, Jennifer Weissman, CMO&#8230;<\/p>\n","protected":false},"author":1,"featured_media":81164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2083,11301,11302,6729,14796],"class_list":["post-81163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-adweek-podcasts","tag-audio-podcast-news","tag-gaming-news","tag-marketing-vanguard","tag-mobile-gaming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jennifer Weissman on PENN Entertainment&#039;s Strategy - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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