{"id":8112,"date":"2022-01-31T14:52:38","date_gmt":"2022-01-31T14:52:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/the-4-pillars-of-selling-without-selling-out\/"},"modified":"2022-01-31T14:52:38","modified_gmt":"2022-01-31T14:52:38","slug":"the-4-pillars-of-selling-without-selling-out","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/the-4-pillars-of-selling-without-selling-out\/","title":{"rendered":"The 4 Pillars of Selling Without Selling Out"},"content":{"rendered":"

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\"Andy<\/p>\n

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Apple Podcasts<\/a> | Spotify<\/a> | Google Podcasts<\/a> | Amazon<\/a><\/span><\/p>\n

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Contrary to popular belief, the job of a sales professional isn\u2019t to persuade someone to buy a product or service. Instead, it\u2019s to make people feel connected, interested, understood, and valued. In other words, we need to learn what\u2019s most important to the buyer and help them obtain or achieve that. In this way, we\u2019re influencing, rather than persuading.<\/p>\n

It\u2019s not about getting what we <\/em>want. It\u2019s about helping people get what\u2019s important to them.<\/p>\n

Selling is helping.<\/strong><\/em><\/p>\n

Today\u2019s guest is Andy Paul<\/strong><\/a>. Andy is a three-time author, most recently of the forthcoming Sell Without Selling Out<\/em><\/a> (to be released 02\/22\/2022). Today, he walks us through each of the four pillars of human-centered selling (connection, curiosity, understanding, and generosity) to explain how to achieve sales success by understanding what matters most to the buyer.<\/p>\n

In addition to being an author, Andy is the host of The Sales Enablement Podcast<\/a> and a speaker on the human-centered sales process at AndyPaul.com<\/a>. He\u2019s also the founder of The Sales House<\/a> and has held sales leadership roles like VP of Business Development for Avaak (acquired by NetGear<\/a>) and VP of Sales at Viasat Inc<\/a>.<\/p>\n

Andy himself underwent a paradigm shift early in his career. Today, he shares a story in which he was sitting across the desk of his ideal buyer but felt completely tongue-tied when asked the question, \u201cWhy should I do business with you?\u201d What the buyer really wanted to know was how Andy was going to help them. But Andy didn\u2019t have what he felt was the best answer.<\/p>\n

At this moment, Andy realized selling wasn\u2019t about just selling your product to anyone. People aren\u2019t numbers, targets, or quotas. <\/strong>And for Andy, this became the cornerstone of human-centered selling. Today, he shares the importance of asking yourself: Why should people do business with you? What return on their time and investment are you providing? How can you help buyers achieve what\u2019s important to them?<\/p>\n

Join us as Andy and I also discuss:<\/p>\n

\u2022<\/strong><\/span> How buyers experience their interactions with sellers
\u2022<\/strong><\/span> What the differences are between sales bosses and sales leaders
\u2022<\/strong><\/span> Why you should develop your own individual selling process
\u2022<\/strong><\/span> How to promote human centricity in our sales approaches
\u2022<\/strong><\/span> What the four pillars of human-centered selling are<\/p>\n

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Hear Episode 182 and any\/every other conversation of The Customer Experience Podcast<\/strong><\/a><\/strong> in your favorite podcast player \u2026<\/p>\n

In your podcast player, please give an extra click to rate the show (or even take a minute to leave a review) \u2013 it\u2019s very helpful!<\/p>\n

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We also embed the full conversation and make it searchable right here in these blog posts<\/a>. The recording with Andy Paul<\/strong> is right here \u2026<\/p>\n

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By entering your email, you are agreeing to receive occasional BombBomb news and communication. We will never sell or distribute your email address to any third party. You can manage your communication preferences here<\/a>.<\/p>\n

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Video Highlights: <\/span>The 4 Pillars of Selling Without Selling Out<\/h2>\n

Check out the top five video highlights from the discussion with Andy Paul<\/strong>\u2026<\/p>\n

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1. <\/strong><\/span>Customer Experience is What\u2019s Important to The Buyer<\/h2>\n