{"id":81050,"date":"2025-06-11T20:59:03","date_gmt":"2025-06-11T20:59:03","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/11\/onefox-gets-audience-targeting-boost-with-transunion-and-experian\/"},"modified":"2025-06-11T21:00:06","modified_gmt":"2025-06-11T21:00:06","slug":"onefox-gets-audience-targeting-boost-with-transunion-and-experian","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/11\/onefox-gets-audience-targeting-boost-with-transunion-and-experian\/","title":{"rendered":"OneFox Gets Audience Targeting Boost With TransUnion and Experian"},"content":{"rendered":"

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An upcoming enhancement to OneFox will embrace knowledge integrations with TransUnion and Experian, in addition to its ongoing partnership with LiveRamp, to permit advertisers to achieve audiences throughout the Fox properties.<\/p>\n

OneFox\u2014Fox\u2019s converged media software powered by AdRise that brings AI-driven media planning, optimization, predictive fashions, and insights throughout its portfolio\u2014will increase its first-party knowledge with TransUnion, Experian, and LiveRamp identification graph knowledge so advertisers can goal customized segments and attain the fitting audiences.<\/p>\n

By means of the combination, Fox will be capable of create viewers segments and layer on key attributes to offer a extra natural take a look at a focused viewers. The replace locations beforehand disparate knowledge factors right into a unified viewers view and goals to ship a smoother, signal-based platform <\/strong>for manufacturers to achieve customers throughout Fox Leisure, Fox Sports activities, Fox Information Media, and Tubi.<\/p>\n

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The information of the combination comes practically a month after Fox\u2019s upfront occasion, throughout which the corporate officially announced the OneFox offering<\/a>.<\/p>\n

In response to Fox, the combination goals to create a platform that’s privacy-conscious and outcome-driven by matching audiences at scale; unlocking smarter artistic decisioning formed by contextual indicators and delivering higher resonance; enabling viewers activation throughout linear and streaming with unified attain and frequency controls; and creating viewers segments primarily based on key attributes so advertisers can have entry to their audiences.<\/p>\n

\u201cFox\u2019s converged media platform was purposefully constructed to unify our portfolio,\u201d Stephano Kim, chief technique and operations officer, Fox Promoting, stated in an announcement. \u201cBy layering in Fox\u2019s first-party knowledge backed by insights and viewers attributes from TransUnion, Experian, and LiveRamp, we are going to deepen the platform\u2019s precision and efficiency, turning knowledge and insights into intelligence that drives viewers activation and creates alternatives for companies and customers alike.\u201d<\/p>\n

\u201cWe\u2019re excited to\u00a0assist energy OneFox with Experian\u2019s product suite,\u201d Chris Feo, chief enterprise officer, Experian, added. \u201cBy integrating knowledge from our identification graph and viewers attributes, Fox can merge offline and digital indicators right into a single view, uncover high-value segments, and assist advertisers attain them throughout each Fox display screen\u2014from primetime and Fox Sports activities to Tubi\u2014whereas seeing outcomes quicker, all inside one seamless workflow.\u201d<\/p>\n

Julie Clark, svp of media and leisure, TransUnion, stated by that integration, she\u2019s additionally desirous to develop their relationship throughout the broader Fox ecosystem.<\/p>\n

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\u201cTransUnion has been a trusted accomplice of Fox Tubi for years, and we\u2019re excited to deepen that relationship throughout the broader Fox ecosystem,\u201d Clark added. \u201cThis expanded partnership reinforces TransUnion\u2019s essential position in powering data-driven tv and delivering the precision and scale that as we speak\u2019s media panorama calls for.\u201d<\/p>\n<\/div>\n