{"id":8080,"date":"2022-01-31T13:24:05","date_gmt":"2022-01-31T13:24:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/8-data-backed-recommendations-for-social-media-marketers-in-2022-insights-from-300-professionals\/"},"modified":"2022-01-31T13:24:05","modified_gmt":"2022-01-31T13:24:05","slug":"8-data-backed-recommendations-for-social-media-marketers-in-2022-insights-from-300-professionals","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/8-data-backed-recommendations-for-social-media-marketers-in-2022-insights-from-300-professionals\/","title":{"rendered":"8 Data-Backed Recommendations for Social Media Marketers in 2022 [Insights from 300+ Professionals]"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve.<\/p>\n<p><!--more--><\/p>\n<p>From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting new possibilities to help your company grow better in 2022.<\/p>\n<p>To help you get the most of your social media strategy in the new year, I recently published findings from the <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report?_ga=2.238011392.182886187.1643379873-389151649.1643379873\" rel=\"noopener\" target=\"_blank\">HubSpot Blog&#8217;s Social Media Trends Survey<\/a>, where I collected data from more than 300 B2B and B2C marketers to answer questions like:<\/p>\n<ul>\n<li>Which social media platforms are marketers currently leveraging?<\/li>\n<li>What type of content are marketers posting and which formats do they use most?<\/li>\n<li>Which platforms, content types, and formats have the best ROI?<\/li>\n<li>When is the best time and day of the week to post on social media?<\/li>\n<li>What challenges do social media marketers anticipate in 2022?<\/li>\n<li>What are marketers&#8217; plans and expectations going into 2022?&#8221;<\/li>\n<\/ul>\n<p>I&#8217;ve taken a deep dive through our survey data and made a list of some of the key recommendations social media marketers should consider in 2022. Here are just a few suggestions, based on our data.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-3dc1dfd9-2cb4-4498-8c57-19dbb5671820\"><span class=\"hs-cta-node hs-cta-3dc1dfd9-2cb4-4498-8c57-19dbb5671820\" id=\"hs-cta-3dc1dfd9-2cb4-4498-8c57-19dbb5671820\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/3dc1dfd9-2cb4-4498-8c57-19dbb5671820\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-3dc1dfd9-2cb4-4498-8c57-19dbb5671820\" style=\"border-width:0px;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/3dc1dfd9-2cb4-4498-8c57-19dbb5671820.png\" alt=\"Download Now: Social Media Trends in 2022 [Free Report]\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>8 Data-Backed Social Media Marketing Recommendations for 2022<\/h2>\n<h3>1. Champion your company values<\/h3>\n<p>Content that reflects your brand\u2019s values is the most popular type of content among social<\/p>\n<p>media marketers right now and has the 3rd highest ROI of any content type<\/p>\n<p>This will continue growing in 2022 as 95% of those who leverage this type of content plan on increasing or maintaining their investment, and 21% plan to use it for the first time<\/p>\n<p>This aligns with our previous marketing trends <a href=\"https:\/\/blog.hubspot.com\/marketing\/the-hubspot-marketing-blogs-2022-industry-trends-report-data-from-1000-global-marketers?hs_preview=GhWHZoRq-60124244068\">survey<\/a>, where we found that social responsibility will be a top trend in 2022<\/p>\n<p>Additionally, we found that social media marketers who say their social media strategy has been effective in 2021 are 21% more likely to leverage content that reflects their brand\u2019s values than those who reported an ineffective social media strategy last year<\/p>\n<p><img decoding=\"async\" alt=\"which content has the biggest ROI chart\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-32-PM.png\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" loading=\"lazy\"\/><\/p>\n<h3>2. Embrace funny, interactive, and relatable content.<\/h3>\n<p>Funny content<strong>\u00a0<\/strong>has the highest ROI of any content type and is also rated the most effective by social media marketers<\/p>\n<p>The use of funny content will continue to grow in 2022, with 33% planning to invest more in <a href=\"https:\/\/blog.hubspot.com\/marketing\/meme-examples?_ga=2.207413395.182886187.1643379873-389151649.1643379873\" rel=\"noopener\" target=\"_blank\">funny content<\/a>\u00a0than any other format.<\/p>\n<p>Additionally, 56% of those who don\u2019t use funny content plan to leverage it for the first time in 2022, while 95% of those who already use it will increase or maintain their investment this year<\/p>\n<p>Interactive content is No. 2\u00a0when it comes to usage, ROI, and effectiveness, and will also grow significantly in 2022.<\/p>\n<p>49% of those who don\u2019t leverage interactive content plan to use it for the first time in 2022, while 97% of those who already use it plan to invest more or maintain their investment this year<\/p>\n<p>On top of all that, we found that social media marketers who say their social media strategy has been effective in 2021 are 25% more likely to leverage interactive content than those who reported an ineffective social media strategy last year.<\/p>\n<p><img decoding=\"async\" alt=\"which content do marketers leverage chart\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-2.png\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" loading=\"lazy\"\/><\/p>\n<p>Relatable content<strong>\u00a0<\/strong>will see increased investment among current users as well as first-time users.<\/p>\n<p>54% of social media marketers who don\u2019t leverage relatable content are planning to for the first time this year, while 93% of marketers who already leverage it plan to increase their investment or continue investing the same amount in 2022<\/p>\n<p><img decoding=\"async\" alt=\"what social media content do marketers plan to invest in chart\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D.png\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" loading=\"lazy\"\/><\/p>\n<h3>3. Don\u2019t choose influencers based on follower count.<\/h3>\n<p>Followers aren\u2019t everything. <a href=\"https:\/\/offers.hubspot.com\/influencer-marketing-guide?_ga=2.207413395.182886187.1643379873-389151649.1643379873\" rel=\"noopener\" target=\"_blank\">Influencer marketers<\/a>\u00a0are placing an emphasis on quality of content first, then engagement rates, alignment with values, and aesthetic, followed by follower count at #5 on that list.<\/p>\n<p><img decoding=\"async\" alt=\"influencer vetting criteria graph\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-3.png\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" loading=\"lazy\"\/><\/p>\n<p>Social media marketers who say their social media strategy has been effective in 2021 are 26% more likely to consider the quality of influencers\u2019 content when determining which influencers to partner with on social media than those who reported an ineffective social media strategy last year<\/p>\n<p>Micro-influencers (10k-100k followers) are the most popular type of influencer marketers work with, but it isn\u2019t necessarily because they are cheaper. The graph below shows that the amount companies pay influencers can vary greatly, even when we account for the size of their following. This supports our finding that follower count is not what marketers are prioritizing when looking to partner with influencers.<\/p>\n<p><img decoding=\"async\" alt=\"how much do companies pay social media influencers chart\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png?width=624&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" width=\"624\" loading=\"lazy\" data-srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png?width=312&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png 312w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png?width=624&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png 624w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png?width=936&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png 936w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png?width=1248&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png 1248w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png?width=1560&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png 1560w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png?width=1872&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-51-65-PM.png 1872w\" data-sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/p>\n<p>The quality of the influencer\u2019s content, the rate at which their followers engage, and their alignment with your brand can be much more impactful metrics of how much an influencer partnership is worth.<\/p>\n<p>Instagram, Facebook, and Twitter are the most popular platforms marketers leverage when working with influencers.<\/p>\n<p>Facebook has the best ROI for influencer marketing, followed by Instagram, YouTube, Twitter, and TikTok.<\/p>\n<h3>4. Explore new or emerging social media platforms and features.<\/h3>\n<p>Social media marketers<a href=\"https:\/\/blog.hubspot.com\/marketing\/new-social-media?_ga=2.238011392.182886187.1643379873-389151649.1643379873\" rel=\"noopener\" target=\"_blank\">\u00a0search for new or emerging social platforms<\/a>\u00a0to leverage often, with 86% searching at least once a quarter and many searching monthly (29%), weekly (22%) and 20% searching multiple times a week. Just 1% say they never search for new platforms.<\/p>\n<p>The top new or emerging platforms social media marketers are investing in are Twitter Spaces, YouTube Shorts, and Instagram Shops<\/p>\n<p>At the same time, they are pulling their investment in lesser-known live audio platforms (Spoon, Riffr, Discord Stage Channels, Spotify Green Room) as more established ones like Twitter begin to incorporate live audio features.<\/p>\n<p><img decoding=\"async\" alt=\"which new and emerging platforms are marketers leveraging\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-4.png\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" loading=\"lazy\"\/><\/p>\n<h3>5. Invest in building social media communities.<\/h3>\n<p>64% of marketers are leveraging <a href=\"https:\/\/blog.hubspot.com\/marketing\/brands-social-media-communities\" rel=\"noopener\" target=\"_blank\">social media communities<\/a>, and this number will only keep growing, as 30% of those who don\u2019t use social media communities plan to start in 2022.<\/p>\n<p>Additionally, 96% of those who already leverage social media communities plan to invest more or continue investing the same amount this year.<\/p>\n<p>Facebook, TikTok, YouTube, Instagram, and Tumblr are the platforms marketers build communities on most.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-Jan-28-2022-02-24-52-02-PM.png\" style=\"margin-left: 0.00px;\" title=\"\" loading=\"lazy\"\/><\/p>\n<h3>6. Leverage research and data to reach their target audience.<\/h3>\n<p>In our survey, we asked marketers how effective or ineffective their social media strategy has been this year. I then examined our data through these two separate groups, the first being those who said their social media strategy was effective, compared to the second which rated their social media strategy as ineffective.<\/p>\n<p>When trying to find their audience on social media, the effective group is:<\/p>\n<ul>\n<li>21% more likely to use social listening<\/li>\n<li>17% more likely to research the demographics of social media platforms<\/li>\n<li>17% more likely to research relevant online communities<\/li>\n<li>14% more likely to analyze demographic data their company already has<\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"ineffective vs effective social media marketers\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png?width=624&amp;height=404&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png\" style=\"margin-left: auto; margin-right: auto; display: block;\" title=\"\" width=\"624\" height=\"404\" loading=\"lazy\" data-srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png?width=312&amp;height=202&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png 312w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png?width=624&amp;height=404&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png 624w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png?width=936&amp;height=606&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png 936w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png?width=1248&amp;height=808&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png 1248w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png?width=1560&amp;height=1010&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png 1560w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png?width=1872&amp;height=1212&amp;name=8%20Recommendations%20for%20Social%20Media%20Marketers%20in%202022%20%5B+More%20Data%20from%20Our%20Social%20Media%20Marketing%20Survey%5D-1.png 1872w\" data-sizes=\"auto, (max-width: 624px) 100vw, 624px\"\/><\/p>\n<h3>7. To reach younger audiences, create short-form video content that&#8217;s funny, trendy, and reflects your brand\u2019s values.<\/h3>\n<p>Younger audiences like Gen Z (6-24) and Millennials (25-40) prefer shorter video content that is funny, trendy, and reflects a brand\u2019s values, making platforms with short-form video features like TikTok, YouTube, and Instagram ideal for reaching them.<\/p>\n<h3>8. To reach older audiences, leverage interactive\/educational content on Facebook.<\/h3>\n<p>Gen X (41-56) and Baby Boomers (57-75) prefer interactive\/educational content, such as interviews\/podcasts\/expert discussions and live videos, and Facebook is their platform of choice.<\/p>\n<h3>More Data-Backed Marketing Insights<\/h3>\n<p>Want even more marketing and social media data? Many of the results from the Social Media Trends survey overlapped with the Blog&#8217;s recent Marketing Trends survey, including the dominance of short-form video, the power of influencer marketing, the opportunity presented in \u201cLive\u201d video and audio chat rooms, and the top social media platforms.<\/p>\n<p>Check out our detailed <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report\" rel=\"noopener\" target=\"_blank\">Social Media Marketing Report<\/a> here or our <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-industry-survey-recommendations\" rel=\"noopener\" target=\"_blank\">Marketing Trends recommendations post her<\/a><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-industry-survey-recommendations\">e<\/a>\u00a0for more recommendations on these topics.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-5fc2491c-cd3c-4adb-ad3c-b082ce2793d3\"><span class=\"hs-cta-node hs-cta-5fc2491c-cd3c-4adb-ad3c-b082ce2793d3\" id=\"hs-cta-5fc2491c-cd3c-4adb-ad3c-b082ce2793d3\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/5fc2491c-cd3c-4adb-ad3c-b082ce2793d3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-5fc2491c-cd3c-4adb-ad3c-b082ce2793d3\" style=\"border-width:0px;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/5fc2491c-cd3c-4adb-ad3c-b082ce2793d3.png\" alt=\"New call-to-action\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/data-backed-social-media-marketing-recommendations\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Data-Backed Recommendations for Social Media Marketers in 2022 [Insights from 300+ Professionals] - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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