{"id":8058,"date":"2022-01-31T12:30:05","date_gmt":"2022-01-31T12:30:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/infographic-our-2021-year-in-review\/"},"modified":"2022-01-31T12:30:05","modified_gmt":"2022-01-31T12:30:05","slug":"infographic-our-2021-year-in-review","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/31\/infographic-our-2021-year-in-review\/","title":{"rendered":"[INFOGRAPHIC] Our 2021 Year in Review"},"content":{"rendered":"

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2021 was an exciting time for our team. After celebrating 10 years in business, significant company growth, and some of our most exciting\u00a0<\/span>client wins<\/a>\u00a0<\/span>to date, it’s safe to say that it was a successful year.<\/p>\n

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Most notably, 2021 was a year of change \u2014 not only for Influence & Co., but also for the content marketing industry as a whole. The pandemic made it difficult for companies to reach their audiences through traditional mediums, and content marketing provided a solution. As result, creating content became a must for businesses, and the industry saw exponential growth.<\/p>\n

Now that a majority of companies are investing in content marketing, the focus of the industry has shifted to\u00a0<\/span>driving measurable results<\/a>. Our CEO, Kelsey Raymond, had some insights to share on this evolution and what it means going forward:<\/p>\n

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“Content marketing has long been seen as a fluffy industry in which it\u2019s hard to tie tangible results to the work being done \u2014 especially in the B2B space. The more emphasis marketers put on understanding the buyer\u2019s journey, the more impact marketers can have on influencing a buyer\u2019s decision. With marketing automation platforms continuing to provide more value and detailed insights to marketers, the more value and metrics-driven results marketing departments will be able to deliver.”<\/p>\n<\/blockquote>\n

In this infographic, we highlight the most impactful content marketing wins our company saw in 2021 and the exciting results that came with them.<\/p>\n

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Thank you to our wonderful team, clients, partners, and readers for making this an incredible year!<\/p>\n

Want to see more content marketing wins our clients have seen? Click below to check out our case studies:<\/em><\/h3>\n

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