{"id":80159,"date":"2025-06-05T11:28:09","date_gmt":"2025-06-05T11:28:09","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/05\/how-a-car-brand-drove-funding-for-and-just-like-that-companion-series\/"},"modified":"2025-06-05T11:29:15","modified_gmt":"2025-06-05T11:29:15","slug":"how-a-car-brand-drove-funding-for-and-just-like-that-companion-series","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/06\/05\/how-a-car-brand-drove-funding-for-and-just-like-that-companion-series\/","title":{"rendered":"How a Car Brand Drove Funding for And Just Like That Companion Series"},"content":{"rendered":"

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And similar to that \u2026 a automotive model is actually chargeable for hitting the inexperienced mild on the brand new And Simply Like That companion sequence.<\/p>\n

Premiering alongside the Intercourse and the Metropolis spin-off\u2019s new season final week, Behind the Look is Warner Bros. Discovery\u2019s first editorially pushed companion present, in response to Twyla Huang-DiSimone, svp of brand name technique and options for WBD. The 12-episode sequence goes behind the scenes with And Simply Like That costume designers Molly Rogers and Danny Santiago as they showcase outfits whereas touring round New York Metropolis in a Genesis GV80 SUV in every three- to five-minute installment.<\/p>\n

Huang-DiSimone mentioned the sequence originated from Rogers\u2019 thoughts and had buy-in from WBD and showrunner Michael Patrick King, however it wouldn\u2019t have occurred with out Genesis signing on.<\/p>\n

\u201cIt was made attainable with the funding from Genesis, who’s the unique sponsor,\u201d Huang-DiSimone mentioned, including, \u201cIt was one thing that the showrunner and that Molly felt strongly about, however it was not of their unique intent for the discharge of the particular sequence, and due to this fact they needed to discover some funding.\u201d<\/p>\n

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The partnership continues an business pattern by which the traces between content material and commerce are blurring, with model funding changing into more and more essential as a method to get tasks created. For instance, Sugar23 and Fifth Season introduced a new brand-focused TV and film studio<\/a> late final yr, bringing manufacturers into the inventive course of early. In the meantime, for its half, WBD lately introduced its Storyverse providing at its upfront<\/a> occasion in Could, which permits manufacturers to make the most of its IP if it\u2019s the appropriate match. <\/p>\n

Nonetheless, Huang-DiSimone famous that WBD\u2019s relationship between the storyteller and the fan \u201cis of the utmost significance\u201d relating to integrating manufacturers into content material.<\/p>\n

\u201cWe by no means need to pressure match. We additionally need to be sure that our showrunners and our editorial groups are snug and be ok with it,\u201d Huang-DiSimone mentioned. \u201cOn this case, it made a lot sense, as a result of Genesis as a model simply absolutely aligns with the type and ethos of And Simply Like That.\u201d<\/p>\n

Discovering the appropriate match<\/strong><\/h4>\n

In line with Huang-DiSimone, Genesis had been a sponsor for Trade Season 3, and the model was in search of extra integration alternatives inside luxury-inspired IP. However the clincher for the partnership was how seamless the model match inside the companion sequence, which wasn\u2019t conceived as a branded alternative. As WBD\u2019s first editorially pushed companion sequence, Behind the Look was created and produced by the in-house inventive providers workforce for HBO\u00a0and\u00a0Max Originals<\/p>\n

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However as Huang-DiSimone places it, \u201c[Rogers] really wanted a automotive.\u201d<\/p>\n

\u201cThere was no forcing of a automobile. And, curiously sufficient, she is a Genesis buyer, so it made excellent sense and made it that a lot simpler to get this partnership off the bottom,\u201d Huang-DiSimone mentioned.<\/p>\n

With inventive help for the thought, Behind the Look seamlessly integrates the Genesis model within the opening sequence and options it all through numerous episodes as Rogers travels in New York Metropolis. <\/p>\n