{"id":7923,"date":"2022-01-30T23:00:06","date_gmt":"2022-01-30T23:00:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/30\/google-ads-performance-max-replaces-smart-shopping-local\/"},"modified":"2022-01-30T23:00:06","modified_gmt":"2022-01-30T23:00:06","slug":"google-ads-performance-max-replaces-smart-shopping-local","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/30\/google-ads-performance-max-replaces-smart-shopping-local\/","title":{"rendered":"Google Ads Performance Max Replaces Smart Shopping & Local"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Google Ads is replacing Smart Shopping and Local campaigns with Performance Max campaigns by end of Q3 2022.<\/p>\n

Performance Max campaigns were first introduced in November 2021 as a way for Google Ads users to get more out of\u2026<\/p>\n

Following a successful launch, Performance Max will soon become the only campaign type for businesses running Smart Shopping and Local campaigns.<\/p>\n

Let\u2019s take a look at the need-to-know updates you should be aware of.\n<\/p>\n

Campaign Upgrades Beginning April 2022<\/h2>\n

The transition to Performance Max campaigns will be a phased approach.<\/p>\n

Starting in April, advertisers will be able to start upgrading their Smart Shopping campaigns.<\/p>\n

Google has announced its solution to upgrading with an easy one-click tool for advertisers. This tool will allow you to choose specific campaigns to upgrade, or to upgrade all at once.<\/p>\n

Local campaigns will be eligible for upgrading to Performance Max starting in June.<\/p>\n

If actions are not taken on Smart Shopping or Local campaigns by July, those legacy campaigns will be automatically upgraded. The automatic upgrades should be completed by September of 2022.<\/p>\n

\"GoogleImage: Screenshot from Blog.Google.com, January 2022<\/em><\/span>