{"id":7795,"date":"2022-01-30T09:10:23","date_gmt":"2022-01-30T09:10:23","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/30\/90-of-customers-will-share-their-email-for-an-incentive\/"},"modified":"2022-01-30T09:10:23","modified_gmt":"2022-01-30T09:10:23","slug":"90-of-customers-will-share-their-email-for-an-incentive","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/30\/90-of-customers-will-share-their-email-for-an-incentive\/","title":{"rendered":"90% Of Customers Will Share Their Email For An Incentive"},"content":{"rendered":"

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A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount.<\/p>\n

The study aims to find common ground between consumers and marketers when it comes to data sharing.<\/p>\n

When it comes to data collection, marketers have to navigate regulatory changes involving privacy, while consumers grow more conscious of how their data is used<\/p>\n

However, both marketers and consumers have the same desired endpoint \u2014 more relevant advertising<\/strong>.<\/p>\n

Google\u2019s research finds that not only do 65%<\/strong> of consumers have negative experiences when ads are not relevant, but 74%<\/strong> of customers only want ads that are relevant.<\/p>\n

How can that goal be achieved?<\/p>\n

To answer that question, let\u2019s look at some highlights from the results of Google\u2019s study.\n<\/p>\n

How Much Information Are Customers Willing To Share?<\/h2>\n

It\u2019s not possible to deliver relevant ads without gathering at least some data on who the ads are being served to.<\/p>\n

Customers understand this, and are willing to cooperate to a certain extent.<\/p>\n

The study finds that consumers are most willing to share information they don\u2019t view as invasive and identifying.<\/p>\n

That can include information such as their gender, postal code, age, interests, and previous purchases.<\/p>\n

\"GoogleScreenshot from: bcg.com\/publications\/2022\/consumers-want-data-privacy-and-marketers-can-deliver, January 2022.<\/span>