{"id":7783,"date":"2022-01-30T07:23:07","date_gmt":"2022-01-30T07:23:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/30\/google-says-no-correlation-between-impressions-and-search-volume\/"},"modified":"2022-01-30T07:23:07","modified_gmt":"2022-01-30T07:23:07","slug":"google-says-no-correlation-between-impressions-and-search-volume","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/30\/google-says-no-correlation-between-impressions-and-search-volume\/","title":{"rendered":"Google Says No Correlation Between Impressions And Search Volume"},"content":{"rendered":"

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Google\u2019s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword.<\/p>\n

This is stated on Twitter in response to a question regarding whether impressions data in Google Search Console can be used to estimate search volume.<\/p>\n

For example, if you have a page ranking in the first position for a particular keyword, and it\u2019s receiving 1,000 impressions per month, does that mean the keyword\u2019s search volume is 1,000 monthly queries?<\/p>\n

No, that\u2019s not how it works, Mueller says.\n<\/p>\n

Impressions Are Not Related To Search Volume<\/h2>\n

First, Mueller<\/strong> clarifies how impression data differs from search volume data:<\/p>\n

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\u201cThe impressions are the impressions your site received in search. It\u2019s not necessarily all the impressions shown to all users. It\u2019s not the search volume. Also, all tools guess & simplify search volume, so the numbers you see in search volume tools will always be wrong.\u201d<\/p>\n<\/blockquote>\n

Syed Sufiyan, the Twitter user who posed the initial question, presses further.<\/p>\n

He has a page that ranks in position one for a certain keyword. So he asks if the impressions the page receives is indicative of the amount of searches being conducted for that keyword.<\/p>\n

Sufiyan<\/strong> states:<\/p>\n

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\u201cThanks for the clarification, but still I\u2019m confused!
For Instance:
I have a keyword\/query (Suppose \u201cBuy Shoes\u201d) in the Search Console that is ranking on 1st position and getting 1000 impressions in one month so the search volume should be 1000 too?\u201d<\/p>\n<\/blockquote>\n

Sufiyan is assuming, since the page ranks first, that his page is being shown to everyone<\/strong> who enters the keyword into Google.<\/p>\n

Therefore, according to his reasoning, the number of impressions shown in Search Console could be used as a way to figure out the keyword\u2019s monthly search volume.<\/p>\n

Mueller<\/strong> quickly dismisses that theory:<\/p>\n

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\u201cNot necessarily. Just because you\u2019re ranking 1st in some cases, doesn\u2019t mean the page is always shown.\u201d<\/p>\n<\/blockquote>\n

Even though rank trackers show that a page is ranking first for a specific keyword, it\u2019s not accurate to assume it\u2019s being shown for 100% of searches.<\/p>\n

So the impression data for a page ranking #1 is not the same as the search volume of the keyword it ranks for, since the page isn\u2019t shown to all searchers.<\/p>\n

There are a number of reasons why a page wouldn\u2019t be shown to all searchers, despite ranking number one for a keyword.<\/p>\n

The layout of the search results page can impact how many impressions the organic links receive.<\/p>\n

For example, if there\u2019s a bunch of Google Shopping and Google Ads results shown, the searcher mayhave to scroll down a bit before seeing the organic links.<\/p>\n

In a case like that, an impression wouldn\u2019t be recorded for the page in the first position if the searcher never scrolls down far enough to see it.<\/p>\n

Another reason could be personalization and the fact that search results are not identical for all users.<\/p>\n

The key takeaway here is that impressions are not a reliable indicator of search volume.<\/p>\n

Source<\/strong>: @JohnMu On Twitter<\/a><\/p>\n\n

Featured Image: marc gusev\/Shutterstock<\/em><\/p>\n<\/div>\n