{"id":7719,"date":"2022-01-30T01:54:03","date_gmt":"2022-01-30T01:54:03","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/30\/how-to-marketing-on-social-media\/"},"modified":"2022-01-30T01:54:03","modified_gmt":"2022-01-30T01:54:03","slug":"how-to-marketing-on-social-media","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/30\/how-to-marketing-on-social-media\/","title":{"rendered":"How to: Marketing on Social Media"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div data-swiftype-name=\"body\">\n<p><span style=\"font-weight: 400;\">You probably don\u2019t need statistics to understand how important it is for businesses to market on social media. But here are a few to give you an idea of social media\u2019s reach:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are currently <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics\" rel=\"noopener\"><span style=\"font-weight: 400;\">3.78 billion users<\/span><\/a><span style=\"font-weight: 400;\"> on social media worldwide\u2014that\u2019s almost half of the world\u2019s population.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internet users spend an average of <\/span><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">144 minutes per day<\/span><\/a><span style=\"font-weight: 400;\"> on social media.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Numbers aside, social media is a valuable marketing channel for any business. It allows you to reach hyper-specific audiences with targeted advertising on each platform. Plus, since your competitors are most likely already marketing on social media, you don\u2019t want to miss the chance to get your brand in front of similar audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure where to start? This post will walk you through how to create content for social media and which platforms are best for each content type.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to create content\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The competition on social media is fierce, and you\u2019re not likely to see results if you start posting without a strategy. So before you start, do some audience research to find out which platforms your target audience prefers and which content types resonate with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unless you have a large following already, organic posts will only get you so far. That means you should invest in paid posts and advertisements, and the best content types to try for advertising are images, videos, stories, and influencer campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive into the best practices and top social media platforms for each content type.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Images<\/span><\/h3>\n<p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Instagram, Pinterest<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the easiest content types to create. You can take photos with a smartphone, get professional photos by working with a photographer, or even source images from stock photo websites. Whichever you choose, work to establish a consistent brand look and feel so that followers can easily identify your posts as they scroll through their feeds.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-57079 lazyload\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-480x1067.jpg\" data-loading=\"lazy\" data-class=\"aligncenter wp-image-57079\" data-alt=\"screenshot of Rare Beauty Instagram feed\" data-width=\"400\" data-height=\"889\" data-srcset=\"https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-480x1067.jpg 480w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-960x2133.jpg 960w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-691x1536.jpg 691w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-922x2048.jpg 922w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-108x240.jpg 108w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-352x782.jpg 352w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-440x978.jpg 440w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-580x1289.jpg 580w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-720x1600.jpg 720w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-153x340.jpg 153w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-940x2089.jpg 940w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-23x52.jpg 23w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-27x60.jpg 27w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-54x120.jpg 54w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram.jpg 1080w\" data-data-sizes=\"(max-width: 400px) 100vw, 400px\"\/><\/p>\n<p><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-57079\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-480x1067.jpg\" alt=\"screenshot of Rare Beauty Instagram feed\" width=\"400\" height=\"889\" data-srcset=\"https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-480x1067.jpg 480w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-960x2133.jpg 960w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-691x1536.jpg 691w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-922x2048.jpg 922w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-108x240.jpg 108w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-352x782.jpg 352w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-440x978.jpg 440w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-580x1289.jpg 580w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-720x1600.jpg 720w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-153x340.jpg 153w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-940x2089.jpg 940w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-23x52.jpg 23w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-27x60.jpg 27w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram-54x120.jpg 54w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screenshot_20220121-105332_Instagram.jpg 1080w\" data-sizes=\"auto, (max-width: 400px) 100vw, 400px\"\/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re taking your photos (and you\u2019re not a professional photographer), brush up on basic composition principles, such as the rule of thirds and complementary colors. Learning a few pro tricks will take your images to the next level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also keep in mind that each platform has its own <\/span><a href=\"https:\/\/blog.hootsuite.com\/social-media-image-sizes-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">image sizing guidelines<\/span><\/a><span style=\"font-weight: 400;\">. So be sure to upload the recommended size for each platform and resize your images as needed when repurposing content.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Videos<\/span><\/h3>\n<p><b>Best for: <\/b><span style=\"font-weight: 400;\">YouTube and Facebook (long videos), TikTok and Instagram (short videos)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos get some of the highest engagement on social media, making this a valuable content type for any business. Here are just a couple of reasons why:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After watching a video, <\/span><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/video-marketing-statistics\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">92% of people<\/span><\/a><span style=\"font-weight: 400;\"> share the video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When users watch a video, it increases brand association by <\/span><a href=\"http:\/\/www.virtuets.com\/45-video-marketing-statistics\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">139%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Test different video lengths to find what resonates with your audience. In general, shorter videos perform better, but the ideal length will depend on the platform. For example, TikTok and Instagram reels are all about short videos (15\u201360 seconds) that make an immediate impact. On Facebook, 2\u20135 minutes is ideal, and on YouTube, the ideal length varies depending on the type of content and what works with your viewers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s inexpensive to produce short videos for platforms like TikTok and Instagram. However, if you\u2019re looking to make high-quality videos, such as a YouTube series, you\u2019ll need to invest in video equipment and production.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When sharing your videos, upload them directly instead of using a link to another platform. Facebook tends to reward native videos with more exposure, and these videos get <\/span><a href=\"https:\/\/www.statista.com\/chart\/17452\/native-video-facebook\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">the most engagement<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, don\u2019t forget to add closed captions to every video. This not only makes your videos more accessible, but it also allows users to watch without turning on their audio if they\u2019re in a public space.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Live videos<\/span><\/h3>\n<p><b>Best for: <\/b><span style=\"font-weight: 400;\">Facebook Live, Instagram, TikTok, YouTube, LinkedIn Live\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live video has become a popular way to engage with followers in real time, and social media users love it. In fact, \u201c<\/span><a href=\"https:\/\/livestream.com\/blog\/live-video-statistics-livestream\" rel=\"noopener\"><span style=\"font-weight: 400;\">80% of people<\/span><\/a><span style=\"font-weight: 400;\"> would rather watch live video from a brand than read a blog.\u201d That number alone makes this content type worth trying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pandemic accelerated the adoption of live video, and businesses quickly realized it allows them to reach audiences all around the world\u2014something an in-person event can\u2019t do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing live videos and in-person events have in common is the required preparation and specialized equipment. You\u2019ll need at least a tripod for your camera, proper lighting, and a microphone to start live streaming. However, it\u2019s a great way to show the human element of your business with behind-the-scenes content, candid conversations, and even live performances.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those tired of video, there\u2019s an alternative: Twitter Spaces, Clubhouse, and Spotify Greenroom offer audio-only live rooms, where users can enjoy in-depth conversations in real time.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stories<\/span><\/h3>\n<p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Instagram, Facebook, Snapchat<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First introduced by Snapchat, many social media channels have adopted the story format. These are temporary posts\u2014mainly images or videos\u2014that disappear after 24 hours. This is a fun format to share behind-the-scenes photos and videos of your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, it\u2019s easy for anyone to produce stories. All you need is a phone and the app\u2019s story tools. However, if you want to advertise on stories, opt for a higher production value. When you share stories that perform well or don\u2019t want to lose them, save them to your highlights so that users can revisit them after the initial 24-hour period.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-57080 lazyload\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-480x198.png\" data-loading=\"lazy\" data-class=\"aligncenter wp-image-57080\" data-alt=\"screenshot of NYT Cooking Instagram story highlights\" data-width=\"600\" data-height=\"247\" data-srcset=\"https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-480x198.png 480w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-960x396.png 960w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-108x44.png 108w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-352x145.png 352w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-440x181.png 440w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-580x239.png 580w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-720x297.png 720w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-825x340.png 825w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-940x387.png 940w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-126x52.png 126w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-146x60.png 146w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-291x120.png 291w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM.png 1034w\" data-data-sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/p>\n<p><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-57080\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-480x198.png\" alt=\"screenshot of NYT Cooking Instagram story highlights\" width=\"600\" height=\"247\" data-srcset=\"https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-480x198.png 480w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-960x396.png 960w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-108x44.png 108w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-352x145.png 352w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-440x181.png 440w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-580x239.png 580w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-720x297.png 720w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-825x340.png 825w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-940x387.png 940w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-126x52.png 126w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-146x60.png 146w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM-291x120.png 291w, https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-24-at-11.07.23-AM.png 1034w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the most flexible content types as it offers endless possibilities to experiment with features like music, polls, Q&amp;A sessions, and more. And if an experiment doesn\u2019t perform well, that\u2019s OK. It\u2019ll be gone tomorrow, and you can try something new.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Written content\u00a0<\/span><\/h3>\n<p><b>Best for: <\/b><span style=\"font-weight: 400;\">Facebook and LinkedIn (native text or links), Twitter (links), Instagram (carousels)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sharing written content on social media can be tricky. There\u2019s a lot of competition, and you need to ensure your piece is captivating enough to make followers stop scrolling and start reading. Much like <\/span><a href=\"https:\/\/sendgrid.com\/blog\/29-best-email-subject-lines\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">email subject lines<\/span><\/a><span style=\"font-weight: 400;\">, the headline of your post should engage the reader right away, and the content needs to deliver on whatever the headline promises.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to text posts, you can either write natively in the app or share a snippet with a link to the full post. If you\u2019re sharing a link on Twitter, pull out an intriguing fact, quote, or statistic to pique readers\u2019 interest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take your written content farther by <\/span><a href=\"https:\/\/sendgrid.com\/blog\/how-to-repurpose-content\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">repurposing<\/span><\/a><span style=\"font-weight: 400;\"> it for image-based platforms like Instagram. For example, you can create mini essays and share them via image carousels, which allow up to 10 photos or slides. Keep the text short (just a few sentences per slide) and use visually appealing elements to help tell your story.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUU9Ef6gKtz\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Infographics are another engaging format where you can repurpose insights from written content, especially when it involves data. This content type is effective when you want to distill complex topics to make it easy for followers to understand.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Influencer content\u00a0<\/span><\/h3>\n<p><b>Best for: <\/b><span style=\"font-weight: 400;\">Depends on your target audience\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One surefire way to increase brand awareness is to partner with social media influencers. After all, content creation is their job, and they know how to do it well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be intimidated by influencers with huge followings. There are many different types of influencers, from nano-influencers with up to 10,000 followers to mega-influencers with followers in the millions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing is to find an influencer that appeals to the specific audience you\u2019re trying to reach. Do your research to find content creators who align naturally with your business and make sure you understand their content and audience well before you pitch a collaboration.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, work-from-home influencer Laura Whaley (@loewhaley), who makes comedy videos about remote work, is a great fit to promote Microsoft Store\u2019s home office products.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CWl4kYFlAmQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Before you launch a paid partnership, it\u2019s crucial to understand and strictly follow social media influencer disclosure guidelines. In the US, the Federal Trade Commission sets <\/span><a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/disclosures-101-social-media-influencers\" rel=\"noopener\"><span style=\"font-weight: 400;\">guidelines<\/span><\/a><span style=\"font-weight: 400;\"> on how influencers should legally disclose their relationship with brands. You\u2019ll see this in action when influencers tag their promotional content with tags like #ad and #partner or disclose that they received free products from a brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And be prepared to pay influencers fairly for their work because creating content takes time, equipment, and creativity. Free products are usually not enough to cover these costs.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Use our guide to see if social media or email marketing is right for your audience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, your marketing campaigns will see the best results when you use the right platform to reach your target audience. However, before you invest time and resources in a particular platform, it\u2019s important to weigh the pros and cons.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, while social media can provide great reach, it\u2019s difficult to generate traction for organic posts, so it typically requires investment in paid posts and partnerships. Email marketing, on the other hand, has a high return on investment and allows you to own your current audience segments. However, it doesn\u2019t give you access to untapped audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering which platform would work best for your business? Read our post <\/span><a href=\"https:\/\/sendgrid.com\/blog\/email-marketing-vs-social-media\/\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Email Marketing vs. Social Media: Pros, Cons &amp; Opportunities<\/span><\/i><\/a><span style=\"font-weight: 400;\"> to help you decide. (Hint: Using both to complement each other is ideal.)\u00a0<\/span><\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/sendgrid.com\/blog\/marketing-on-social\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably don\u2019t need statistics to understand how important it is for businesses to market on social media. But here are a few to give&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to: Marketing on Social Media - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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