{"id":77040,"date":"2025-05-14T03:39:53","date_gmt":"2025-05-14T03:39:53","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/05\/14\/learning-leading-and-building-relationships-katy-bloomfields-journey\/"},"modified":"2025-05-14T03:41:11","modified_gmt":"2025-05-14T03:41:11","slug":"learning-leading-and-building-relationships-katy-bloomfields-journey","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/05\/14\/learning-leading-and-building-relationships-katy-bloomfields-journey\/","title":{"rendered":"Learning, leading, and building relationships | Katy Bloomfield\u2019s journey"},"content":{"rendered":"

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\"Katy<\/p>\n

We sat down with Katy Bloomfield<\/a>, Managing Accomplice, PR at Definition, to learn the way she progressed in her B2B PR<\/a> profession and study her insights from years spent serving to companies develop.<\/p>\n

Katy displays on her personal profession milestones, shares sensible ideas for aspiring PR professionals, and explains why constructing actual relationships continues to be on the coronary heart of nice communications \u2014 even because the trade continues to evolve.<\/p>\n

How did you get your begin in PR and communications?<\/strong><\/h2>\n

\u201cI studied French and European Research at The University of Manchester<\/a> \u2014 partly as a result of I needed to attempt residing in France, but in addition as a result of I cherished present affairs and journalism.<\/p>\n

\u201cThen throughout my 12 months overseas at Universit\u00e9 Jean Moulin (Lyon III)<\/a>, I studied communication as a module \u2014 I completely cherished it \u2014 and realised it was the sphere for me.<\/p>\n

\u201cI began my profession at a B2B promoting company. Social media<\/a> was actually taking off then. Being one of many youthful individuals within the group, I used to be naturally utilizing these channels, so I received to play a key function in determining the way it might match into model methods.<\/p>\n

\u201cThen I spent a few years as a planner: doing analysis, focus teams, turning insights into advertising and marketing. After gaining that have, I made a decision to specialise extra \u2014 specializing in PR and content material.<\/p>\n

\u201cI joined a startup company in a PR and content-focused function. I helped construct and scale the enterprise until it was bought to a bigger community company \u2014 which created nice alternatives. It meant working with big-name manufacturers and needing to study actually shortly, which I cherished.<\/p>\n

\u201cI then joined TopLine Comms, a boutique B2B Tech PR agency<\/a>. We had sensible individuals and shoppers, lots of whom I nonetheless work with right now, however we have been at all times punching above our weight \u2014 after which the chance with Definition happened. In 2021, we sold to Definition<\/a>, and my obligations expanded to Managing Director, overseeing the PR group, and extra recently taking on my role as Managing Partner, PR<\/a>.\u201d<\/p>\n

What excites you most about working in B2B PR?<\/strong><\/h2>\n

\u201cThere\u2019s a lot room for creativity and innovation in B2B \u2013 we\u2019re at all times pondering of recent hooks, angles, concepts, methods to combine throughout the media combine for the best impression.<\/p>\n

\u201cI like working with shoppers, studying about their companies. After which serving to them turn out to be higher identified, earn stakeholder and buyer belief, and finally promote extra.\u201d<\/p>\n

How has the B2B PR and media panorama modified because you began?<\/strong><\/h2>\n

\u201cThe media panorama right now is far more fragmented: fewer journalists, extra channels. Journalists have shifted the way in which they get their information, the sources they depend on, and the platforms they publish on.<\/p>\n

\u201cTake newsletters for example. Platforms like Substack<\/a> or LinkedIn<\/a> newsletters didn\u2019t exist a couple of years in the past. Now, journalists usually have their very own newsletters or use them as sources of knowledge \u2014 they\u2019ve turn out to be editorial in their very own proper.<\/p>\n

\u201cThat mentioned, the basics of what makes a very good story stay the identical. You simply want to alter the way in which you package deal tales for the present media codecs.<\/p>\n

\u201cEfficient PR right now must be an actual mix of paid, earned, owned, and shared media. And inside these mixed-channel methods, PR performs a significant function in making each different channel extra profitable.\u201d<\/p>\n

How do you retain up with what\u2019s taking place in B2B PR?<\/strong><\/h2>\n

\u201cOne of many actually huge issues for me is connecting with friends by means of networking teams. It\u2019s at all times useful to know what alternatives, or challenges others are going through. And you recognize, see the place there\u2019s widespread grounding in that.\u201d<\/p>\n

What ought to somebody beginning out in B2B PR deal with?<\/strong><\/h2>\n

\u201cUndoubtedly devour as a lot information as potential, wherever you select to learn it. Analyse the angles, take into consideration why one thing turned a narrative, what shall be reported tomorrow, and the way would you progress the story on? It\u2019s vital to consider the day-two angles, and the way they relate to your shopper\u2019s pursuits.\u201d<\/p>\n

Are you able to share a couple of profession highlights you\u2019re significantly pleased with?<\/strong><\/h2>\n

\u201cGosh, many. Our latest work with Benenden Health on the gender health gap was a brilliant campaign<\/a>, purpose-driven and tremendous impactful. We have been extremely pleased with the protection it achieved, from prestigious enterprise titles like Forbes<\/a> to client and girls\u2019s glossies. It made Benenden Health<\/a> synonymous with an vital situation. It\u2019s additionally received a number of awards, which is clearly good.<\/p>\n

\u201cOne other spotlight was working with a tiny Medtech startup a couple of years in the past. We labored intently with the founder to construct their story, uncovering not solely the product and platform, but in addition their private journey. We secured top-tier coverage<\/a> that elevated their profile, allow them to have conversations with traders, and finally positioned them for completely for development.<\/p>\n

\u201cI cherished the work we did for Xero<\/a> \u2014 serving to them launch within the South African market. And likewise working with them to launch their proprietary information as a useful resource for UK SMEs and the federal government.<\/p>\n

\u201cAnd I can\u2019t omit Samsung: serving to place their safety platform, Knox for enterprise mobility. It concerned a multimedia marketing campaign, which dominated B2B tech discussions. That positively stands out as a profession spotlight.\u201d<\/p>\n

Are there any B2B PR myths you\u2019d wish to debunk?<\/strong><\/h2>\n

\u201cIt\u2019s very talked-about \u2014 particularly on LinkedIn in the intervening time \u2014 to speak about how PR isn\u2019t potential if a enterprise doesn\u2019t have information. In fact, PR is all about information \u2014 however it\u2019s additionally the function of the PR group to help their shoppers\/stakeholders in producing information. And it\u2019s vital that doesn\u2019t get misplaced in translation. It\u2019s additionally one of many actually enjoyable components.\u201d<\/p>\n

When you needed to sum up your profession philosophy in a single sentence, what would it not be?<\/strong><\/h2>\n

\u201cI consider it\u2019s actually vital to get pleasure from what you do and inject enjoyable into every single day. And relationships are essential to success in each trade, however particularly in PR. So, in a nutshell, my philosophy is all about enjoyable and real connections.\u201d<\/p>\n

Wanting again, is there something you want you\u2019d identified or finished in a different way earlier in your profession?<\/strong><\/h2>\n

\u201cWith hindsight \u2014 actually, I don\u2019t suppose there\u2019s something I want I had finished in a different way. Although I\u2019m certain at occasions I\u2019ve wished I had. I attempt to study from experiences and see them as simply that. So perhaps I want I\u2019d discovered that knowledge sooner.\u201d<\/p>\n

Need a B2B PR expert? Chat to Katy and the team<\/a><\/div>\n